User Interview Template
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User interviews are used by UX designers, marketers and strategists to learn more about their target audience’s perceptions, preferences and user experience. The user interview template will help you:
- Identify ethnographic information that is key in creating user personas, roadmaps, outlining feature ideas and user journeys.
- Get feedback on the usability of your products and services to steer product development more towards your target audience’s needs and/or preferences.
- Gain a deeper understanding of customer’s user experience and their reason why they do what they do.
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- Click and start editing, no account or credit card required.
Follow along with the instructional copy. Add charts, graphs, images, and videos to customize your user interview. Drag & drop. Resize. It’s the easiest editor ever.
- Customize the user interview template to match your brand.
Define your style guide. Add your (or your client’s) brand fonts and colors. You can even pull colors directly from a website to easily brand your user interviews.
- Work on the key details of your User Interview together on the cloud.
Add colleagues (or clients) to collaborate on your user interviews. Changes automatically save and sync across all devices, in real-time.
- Share a link. Present a slideshow. Embed. Download a PDF/PNG.
Your user interviews seamlessly adapts to your workflow. No more jumping from tool-to-tool to create different types of deliverables.
- Reuse and repurpose.
Save your own custom user interview template. Or copy and merge into other documents.
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Xtensio is much more than your standard user interview builder.
What is a user interview?
UX interviews are the fastest and easiest way to generate user experience data, which makes them ideal for lean and agile environments. Most market research companies have adapted the use of this exercise to better understand their target audience and gain a competitive edge in the market.
Similar to journalistic principles, these interviews should be formal and straightforward. Basically, you can structure UX interviews into three main parts:
- An introduction that provides a quick overview of what the interview is all about.
- A series of warm-up user interview questions to make your users feel more comfortable.
- The main body where you can gather all the information you need to know about your users.
It’s also a good idea to leave some room for the interviewee to give their feedback. After you conduct a few interviews, your team can review this feedback and adjust your interview questions to optimize the feedback you’re getting.
What topics should be covered in the user interview?
User interviews can cover almost all user-related topics. Gather information on your users’ feelings, motivations, and daily routines, or how they use your product, what products they use in conjunction with yours and even what competitors they use now or before. Some topics to think about:
- Background information (demographic or ethnographic data)
- User’s goals and motivations
- User’s pain points or hurdles
- General use of tools or software
- Internal operations or workflows
Don’t limit yourself to these specific topics. User interviews are highly flexible and should be adapted to what you want to figure out about your users and your product. Xtensio’s user interview template outlines all the main topics you’ll need to cover, and it’s super easy to take notes in the editor as you’re conducting the interview!
How do you conduct an effective user interview?
One of the most common reasons some interviews fail is because they become sales pitches — but the goal of the user interview is to understand how your audience uses your product, their main business needs and the user experience. Think of your interviews as a user research study rather than a demo or sales pitch of your product.
Here are three key points to keep in mind when conducting user interviews. Use this guide when working with the user interview template:
- Set easy to follow goals for the interview
When you first start building your user interview template, decide what you want to learn from your user interviews. Be specific when you ask questions and make sure your goals are measurable.
Here are some good examples:
- Understand how employees feel about using the current project management software and what features they use on a regular basis.
- Learn how designers share mockups with developers and what common pain points they encounter during their user research.
- Find out how consumers respond to your new transaction process, where they think there are issues, and what they’d like to see improved.
- As much as possible avoid leading questions
Keep the leading questions to a minimum. These are specific questions where you’re essentially digging for a specific response. For instance, if you ask questions like “Why do you use Instagram so often?” you’re implying that this person not only uses Instagram but uses it frequently. A better question would be “What social media platforms do you use?” The first question allows you to explore what the user does. The first question imposes an assumption, while the second allows you to explore a variety of platforms they might use and leaves it open to find out more about how they use those products.
During your user research, you should also op for open-ended questions over yes/no questions as they will allow you to dig more into the user’s experience, goals, need and preferences
- Prepare follow-up questions & anticipate silences
If you follow step two, you’re likely to get a variety of responses. This is a good thing! Some participants will take time to really explain how and why they use different products or features, while others may provide vague answers. Anticipate different responses and behavior to your specific questions and prepare a few follow-up questions to address both scenarios.
Similarly, be ready for the awkward pauses. Take your time, take notes and thinking about the next question you’d like to ask. While it may be tempting to fill these silences with small-talk, you’ll be surprised how often the user will fill the silences with more info about the previous question you asked.
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The goal of this exercise is to uncover in-depth knowledge about your users—their goals, perceptions, and experiences. UX designers, marketers, and strategists conduct User Interviews to examine the user experience, the usability of products and services, and to identify ethnographic information important in creating user personas.
You should include any and all ethnographic data (location, job role, company size, etc) and ask questions to help uncover their goals, perceptions, and experiences about your product.
The living user interview template allows you to instantly sync your entire team. The document can easily be updated as your interview questions come together, and even as your team is conducting the interview. Add collaborators to work, share the customizable link to keep internal and everyone up-to-date as the interview progresses.
Yes! You can invite as many people as you’d like to collaborate on your user interview, ensuring your whole team is aligned. Here’s more on real-time collaboration.
When you’re ready to share your user interview with the management and marketing teams, choose between presenting it as a full-screen digital slideshow, sending it as a responsive web link, or exporting it as a PDF or PNG. All of your share options are located at the top right of your edit screen. Learn more about the different ways to share your folios in this tutorial video.