User persona comparison template
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The user persona comparison template helps you understand your target audience by separating them into easily identifiable categories and revealing each persona’s unique needs and frustrations. For companies thriving in the digital age, segmenting the target audience has become common practice.
- Create a visual comparison of your ideal user personas to see a full overview of various users’ decision-making processes and their relationship to your brand.
- Uncover your ideal customer segments and customer needs.
- Achieve precision and efficiency in your marketing, business and design decisions.
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How to create a user persona comparison with Xtensio
- Click and start editing, no account or credit card required.
Follow along with the instructional persona comparison details. Add charts, graphs, images, and videos to customize the user persona template and make it your own. Drag & drop. Resize. It’s the easiest editor ever.
- Customize everything in the comparison user persona template to match your brand.
Define your style guide. Add your (or your client’s) brand fonts and colors. You can even pull colors directly from a website to easily brand your user personas and more.
- Work on the user persona comparison together on the cloud.
Add colleagues (or clients) to collaborate on the user persona template. Changes automatically save and sync across all devices, in real-time.
- Share a link. Present a slideshow. Embed. Download a PDF/PNG.
The segmented user persona template seamlessly adapts to your workflow. No more jumping from tool-to-tool to design different types of deliverables.
- Reuse and repurpose.
Save your own segmented user persona templates. Or copy and reuse in other documents.
Example user persona comparison templates
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What is a user persona comparison?
For companies thriving in the digital age, segmenting their target audience has become common practice. Marketing and UX design teams are among the firsts to adopt user personas in their process. But personas are not just a one time exercise. They help organizations achieve precision in decision-making across teams and stakeholders and you should continually analyze and optimize your customer segments using the user persona comparison.
How do you write a user persona comparison?
Consider a variety of segmentation methods (demographic information, industry, needs, usage, etc.) and determine which segments make the most sense for your business and its primary objective. Conduct user research to find pain points and similarities between groups of your user base. Then put your comparison together by employing as many segments as you think will be helpful.
Here are some steps you can take to segment your audience with multiple user personas to compare the wants and needs of your personas for better business decision-making:
- Understand the customer lifecycle for each of your persona segments.
- Define feature sets for your product or service based on each user persona’s needs.
- Identify the best channels to reach each customer segment.
- Allocate customer support time and resources for each target audience.
- Shape your financial model around your buyer personas’ needs and willingness-to-pay.
- Reconcile different user needs on the same platform.
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By segmenting your users into easily-identifiable categories, you’ll be able to use them to achieve precision in decision-making across your marketing, business and design teams.
Yes! We have a couple of user persona comparison examples above that you can use as a starting point for your own. If you find a style you like, use it for your inspiration.
To create an effective customer persona comparison, you’ll want to dig into your customer profiles. You may notice patterns arising in regards to pain points, or nuances among members of your user base that funnel them into distinct groups.
Yes! You can invite as many people as you’d like to collaborate on your user persona templates and more. As a platform, Xtensio helps improve the way your team works.
Choose your file format. Present it as a full-screen digital slideshow, share it as a responsive web link or export it as a PDF (customize the PDF size) or PNG.
We do! There are a number of different business strategy templates, examples and resources to guide you through the process of establishing and growing your business. Check out our Strategy toolbox and our UX Design toolbox to find more tools and resources.