User Persona
BONUS: Read the user persona comparison how-to-guide.

User persona comparison template

Used 6373 times     Share  

The user persona comparison template helps you understand your target audience by separating them into easily identifiable categories and revealing each persona’s unique needs and frustrations. For companies thriving in the digital age, segmenting the target audience has become common practice.

  • Create a visual comparison of your ideal user personas to see a full overview of various users’ decision-making processes and their relationship to your brand.
  • Uncover your ideal customer segments and customer needs.
  • Achieve precision and efficiency in your marketing, business and design decisions.

Xtensio is your team space for beautiful living documents.
Create, manage and share business collateral, easily.

Join the 66,806 changemakers.

Used 6373 times     Share  

User Persona

Xtensio is your team space for beautiful living documents.
Create, manage and share business collateral, easily.

Join the 66,806 changemakers.

BONUS: Read the user persona comparison how-to-guide.

The user persona comparison template helps you understand your target audience by separating them into easily identifiable categories and revealing each persona’s unique needs and frustrations. For companies thriving in the digital age, segmenting the target audience has become common practice.

  • Create a visual comparison of your ideal user personas to see a full overview of various users’ decision-making processes and their relationship to your brand.
  • Uncover your ideal customer segments and customer needs.
  • Achieve precision and efficiency in your marketing, business and design decisions.

How to create a user persona comparison with Xtensio

1

Click and start editing, no account or credit card required.

Follow along with the instructional persona comparison details. Add charts, graphs, images, and videos to customize the user persona template and make it your own. Drag & drop. Resize. It’s the easiest editor ever.

2

Customize everything in the comparison user persona template to match your brand.

Define your style guide. Add your (or your client’s) brand fonts and colors. You can even pull colors directly from a website to easily brand your user personas and more.

3

Work on the user persona comparison together on the cloud.

Add colleagues (or clients) to collaborate on the user persona template. Changes automatically save and sync across all devices, in real-time.

4

Share a link. Present a slideshow. Embed. Download a PDF/PNG.

The segmented user persona template seamlessly adapts to your workflow. No more jumping from tool-to-tool to design different types of deliverables.

5

Reuse and repurpose.

Save your own segmented user persona templates. Or copy and reuse in other documents.

What is a user persona comparison?

For companies thriving in the digital age, segmenting their target audience has become common practice. Marketing and UX design teams are among the firsts to adopt user personas in their process. But personas are not just a one time exercise. They help organizations achieve precision in decision-making across teams and stakeholders and you should continually analyze and optimize your customer segments using the user persona comparison.

How do you write a user persona comparison?

Consider a variety of segmentation methods (demographic information, industry, needs, usage, etc.) and determine which segments make the most sense for your business and its primary objective. Conduct user research to find pain points and similarities between groups of your user base. Then put your comparison together by employing as many segments as you think will be helpful.

Here are some steps you can take to segment your audience with multiple user personas to compare the wants and needs of your personas for better business decision-making:

1

Understand the customer lifecycle for each of your persona segments.

2

Define feature sets for your product or service based on each user persona’s needs.

3

Identify the best channels to reach each customer segment.

4

Allocate customer support time and resources for each target audience.

5

Shape your financial model around your buyer personas’ needs and willingness-to-pay.

Step6

Reconcile different user needs on the same platform.

The user persona comparison is part of these toolboxes:

Check out related templates, examples and resources.

More templates related to the user persona comparison

See how Xtensio can help your business

startup

Drive efficiency, engage buyers and close sales faster.

Consultation

Increase productivity and solve client problems more efficiently.

Digital Transformation

Launch better products and find product-market fit faster.

Marketing Tools

Create, share and manage key collateral on one platform.

1

Maintain brand consistency in the age of perpetual innovation.

Sales

Coordinate, launch and measure marketing and sales efforts more efficiently.

Used by the world's top businesses
66,806 users and counting
Xtensio's Current Users
Xtensio's Current Users

Xtensio allows us to create attractive deliverables to share with clients and get feedback quickly. And we can create repeatable templates again and again.

Anna Yunker

Anna Yunker

Content Strategist, Aztek Digital Agency

Xtensio is graphical, visually impactful, intuitive, and fully customizable – with no need for a learning curve.

Charles Dimov

Charles Dimov

VP Marketing, Strategy D

In the past, we’ve used Asana to work together, and PowerPoint to present to other stakeholders. Xtensio replaces the need for both brilliantly.

David Nason

David Nason

CEO/Founder, HireBrain

Xtensio makes my life much easier! As a consultant, it helps me simplify complex concepts to my clients. And it’s visually impressive.

Grace Ghunaim

Grace Ghunaim

Founder & Chief Strategist, Evolvex

Xtensio is a huge timesaver for me! Now, I can focus on the important things; what to communicate in them, not how to make them attractive.

Jenny Johansson

Jenny Johansson

UX Manager, Visma

Simple to use, lots of templates, online and easily editable. A great marketing tool to brainstorm ideas and develop strategies.

Robin Eyre

Robin Eyre

Owner, Trailblazer360

Xtensio simplified the disjointed process we were using in a Word doc and made communicating our research and reports with clients much smoother.

Tracey Dunlap

Tracey Dunlap

Chief Experience Officer, Zenmonics

Creating beautiful client-facing documents has never been easier. Definitely better than your standard agency deck or PPT presentation.

Zac Heisey

Zac Heisey

Director of Digital Marketing, Tribe Interactive

Frequently asked questions

What is Xtensio?

Xtensio is the quickest and easiest way for teams to create, share and manage all of their business documents together. Create pitches, sales sheets, reports, case studies, agendas and more. Add images, videos, tables, buttons and other interactive modules. Drag and drop, resize, change backgrounds, colors. Share a link. Present a digital slideshow. Export a PDF/PNG.

What's a folio?

A folio is a live webpage, a full-screen digital slideshow presentation and an exportable PDF/PNG document all-in-one. Folios are responsive, collaborative and completely customizable.

Start from an instructional templateeditable example or a blank folio to build all your business documents and presentations with the ease of a web builder. Add team members and guests to work together in real-time on the cloud. Changes instantly sync to the live version of the folio so both internal and external stakeholders are always up-to-date. Folios are the next generation of flexible documents and presentations.

How is Xtensio different from PPT, Illustrator or Word

Unlike other presentation or document creators, Xtensio works like a web builder so you can easily drag and drop interactive content, customize the layout, and change colors, fonts, backgrounds to get professional-looking business content out the door quickly, without needing a designer.

You can collaborate with team members and guests to work together in real-time on the cloud. And the flexibility to share folios as live web links, digital slideshow presentations or exportable PDF/PNGs means you don’t have to jump between tools when creating different deliverables. Check out this page to see how Xtensio outpaces the competition.

Is my data private and secure?

Yes. All Xtensio plans include 128 bit SSL encryption and backups to ensure your data is secure. You can make shared folio links private on premium plans. Here’s more on the range of sharing options on Xtensio, from completely private to public.

Can I create free user persona comparison?

Yes. You can try out Xtensio’s simple editor and any template, including the segmented user persona template without creating an account. To save your work, collaborate with your team and access other premium features and resources, you can upgrade to premium. Plans start at $8 per month.

What would I get by upgrading to a premium plan?

By upgrading to our premium plans, you’ll have a private, branded workspace with your own URL where you, your team members and guests can create and collaborate on multiple presentations and documents.

You’ll be able to lock branding across your deliverables with the team style guide, streamline the creation process with custom templates, unlock exports, add password protection and customize individual shared links, and view folio stats to stay updated on all of your projects. Here’s more about our premium plans.

What would I use the free user persona template comparison for?

By segmenting your users into easily-identifiable categories, you’ll be able to use them to achieve precision in decision-making across your marketing, business and design teams.

Do you have any user persona examples I can use?

Yes! We have a couple of user persona comparison examples above that you can use as a starting point for your own. If you find a style you like, use it for your inspiration.

How do I segment my users?

To create an effective customer persona comparison, you’ll want to dig into your customer profiles. You may notice patterns arising in regards to pain points, or nuances among members of your user base that funnel them into distinct groups.

Can I add colleagues to edit the segmented user persona?

Yes! You can invite as many people as you’d like to collaborate on your user persona templates and more. As a platform, Xtensio helps improve the way your team works.

How do I share my comparison user persona?

Choose your file format. Present it as a full-screen digital slideshow, share it as a responsive web link or export it as a PDF (customize the PDF size) or PNG.

Do you have other tools for business strategy?

We do! There are a number of different business strategy templates, examples and resources to guide you through the process of establishing and growing your business. Check out our Strategy toolbox and our UX Design toolbox to find more tools and resources.

Xtensio is your team space for beautiful living documentsCreate, manage and share business collateral, easily.

Try any template for free. No account or credit card required.