User persona comparison template
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The user persona comparison template helps you understand your target audience by separating them into easily identifiable categories and revealing each persona’s unique needs and frustrations. For companies thriving in the digital age, segmenting the target audience has become common practice.
- Create a visual comparison of your ideal user personas to see a full overview of various users’ decision-making processes and their relationship to your brand.
- Uncover your ideal customer segments and customer needs.
- Achieve precision and efficiency in your marketing, business and design decisions.
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Used 6373 times Share
Xtensio is your team space for beautiful living documents.
Create, manage and share business collateral, easily.
Join the 66,806 changemakers.
The user persona comparison template helps you understand your target audience by separating them into easily identifiable categories and revealing each persona’s unique needs and frustrations. For companies thriving in the digital age, segmenting the target audience has become common practice.
- Create a visual comparison of your ideal user personas to see a full overview of various users’ decision-making processes and their relationship to your brand.
- Uncover your ideal customer segments and customer needs.
- Achieve precision and efficiency in your marketing, business and design decisions.
How to create a user persona comparison with Xtensio
Click and start editing, no account or credit card required.
Follow along with the instructional persona comparison details. Add charts, graphs, images, and videos to customize the user persona template and make it your own. Drag & drop. Resize. It’s the easiest editor ever.
Customize everything in the comparison user persona template to match your brand.
Define your style guide. Add your (or your client’s) brand fonts and colors. You can even pull colors directly from a website to easily brand your user personas and more.
Work on the user persona comparison together on the cloud.
Add colleagues (or clients) to collaborate on the user persona template. Changes automatically save and sync across all devices, in real-time.
Share a link. Present a slideshow. Embed. Download a PDF/PNG.
The segmented user persona template seamlessly adapts to your workflow. No more jumping from tool-to-tool to design different types of deliverables.
Reuse and repurpose.
Save your own segmented user persona templates. Or copy and reuse in other documents.
Follow along step-by-step with the user persona comparison how to guide.
Example user persona comparison templates
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Look professional, without a designer
Drag and drop images, videos, links, charts, tables, buttons and other interactive modules. Customize fonts, backgrounds, colors to match your brand. It’s the easiest editor ever.
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Work together, from anywhere Collaborate in real-time with anyone. Changes automatically save and sync across all devices.
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Share any way you need
Focus on your work, not the design: Share a link, present a digital slideshow, export a PDF/PNG. You can even embed it on your website. Your work will look good everywhere.
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Keep your team organized
Easily manage all of your content in one place, no more lost work. Control team access so nothing slips.
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Even more awesome features...
Customize links, add passwords, get stats and reports. Copy/move content between folios, auto-save revisions and revert as needed.
Create impactful documents in minutes
Look professional, without a designer
Work together, from anywhere 
Share any way you need
Keep your team organized
Even more awesome features...
What is a user persona comparison?
For companies thriving in the digital age, segmenting their target audience has become common practice. Marketing and UX design teams are among the firsts to adopt user personas in their process. But personas are not just a one time exercise. They help organizations achieve precision in decision-making across teams and stakeholders and you should continually analyze and optimize your customer segments using the user persona comparison.
How do you write a user persona comparison?
Consider a variety of segmentation methods (demographic information, industry, needs, usage, etc.) and determine which segments make the most sense for your business and its primary objective. Conduct user research to find pain points and similarities between groups of your user base. Then put your comparison together by employing as many segments as you think will be helpful.
Here are some steps you can take to segment your audience with multiple user personas to compare the wants and needs of your personas for better business decision-making:
Understand the customer lifecycle for each of your persona segments.
Define feature sets for your product or service based on each user persona’s needs.
Identify the best channels to reach each customer segment.
Allocate customer support time and resources for each target audience.
Shape your financial model around your buyer personas’ needs and willingness-to-pay.
Reconcile different user needs on the same platform.
More templates related to the user persona comparison
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Can I create free user persona comparison?
Yes. You can try out Xtensio’s simple editor and any template, including the segmented user persona template without creating an account. To save your work, collaborate with your team and access other premium features and resources, you can upgrade to premium. Plans start at $8 per month.
What would I get by upgrading to a premium plan?
By upgrading to our premium plans, you’ll have a private, branded workspace with your own URL where you, your team members and guests can create and collaborate on multiple presentations and documents.
You’ll be able to lock branding across your deliverables with the team style guide, streamline the creation process with custom templates, unlock exports, add password protection and customize individual shared links, and view folio stats to stay updated on all of your projects. Here’s more about our premium plans.
What would I use the free user persona template comparison for?
By segmenting your users into easily-identifiable categories, you’ll be able to use them to achieve precision in decision-making across your marketing, business and design teams.
Do you have any user persona examples I can use?
Yes! We have a couple of user persona comparison examples above that you can use as a starting point for your own. If you find a style you like, use it for your inspiration.
How do I segment my users?
To create an effective customer persona comparison, you’ll want to dig into your customer profiles. You may notice patterns arising in regards to pain points, or nuances among members of your user base that funnel them into distinct groups.
Can I add colleagues to edit the segmented user persona?
Yes! You can invite as many people as you’d like to collaborate on your user persona templates and more. As a platform, Xtensio helps improve the way your team works.
How do I share my comparison user persona?
Choose your file format. Present it as a full-screen digital slideshow, share it as a responsive web link or export it as a PDF (customize the PDF size) or PNG.
Do you have other tools for business strategy?
We do! There are a number of different business strategy templates, examples and resources to guide you through the process of establishing and growing your business. Check out our Strategy toolbox and our UX Design toolbox to find more tools and resources.
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