Brand positioning canvas template
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The brand positioning canvas template helps you underscore your unique value by forming a single statement about your product or service. Guiding you through defining your brand positioning statement, brand essence and brand personality, the positioning canvas helps establish and communicate your company value.
- Create a visually-rich positioning canvas to outline your value proposition and define your brand positioning statement.
- Connect your company’s core values across key brand messaging.
- Share the canvas internally so all team members are using the same information to describe, promote and measure your brand.
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How to create a brand positioning with Xtensio
- Click and start editing, no account or credit card required.
Follow along with the instructional brand positioning details. Add charts, graphs, images, and videos to customize the canvas template and make it your own. Drag & drop. Resize. It’s the easiest editor ever.
- Customize everything in the brand positioning canvas template to match your brand.
Define your style guide. Add your (or your client’s) brand fonts and colors. You can even pull colors directly from a website to easily brand your canvas and more.
- Work on your brand canvas together on the cloud.
Add colleagues (or clients) to collaborate on the client canvas template. Changes automatically save and sync across all devices, in real-time.
- Share a link. Present a slideshow. Embed. Download a PDF/PNG.
The canvas template seamlessly adapts to your workflow. No more jumping from tool-to-tool to design different types of deliverables.
- Reuse and repurpose.
Save your own custom brand positioning canvas template. Or copy and merge into other documents.
Brand canvas example templates
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Xtensio is much more than your standard brand positioning canvas builder.
What is a brand canvas?
The brand canvas template helps you underscore your unique value by forming a single statement about your product or service. For larger companies, the brand’s position is gospel; for startups, it provides focus amid growing pains and necessary pivots. The brand positioning statement becomes a resource when you’re faced with the question of whether or not a potential decision is “on brand”.
How do you create a brand positioning canvas?
Establishing your brand’s position in the marketplace is not an overnight exercise. Whether you are a startup in the early stages of developing a product or a long-established company seeking to reinvent itself and stay relevant, positioning and repositioning your brand is meant to be a process. The end result, however, must be a crystal clear brand positioning statement that will inform both internal decision-making and external communications and how the two feed off of each other.
- Define your target audience.
- Succinctly capture the problem you’re trying to solve.
- Outline your solution.
- Analyze your market landscape.
- Explain why your product has an unfair advantage and give customers a “reason to believe”.
Then organize the insights you’ve gleaned from going through this process.
Here’s a suggested formula for creating your brand positioning statement:
For the TARGET AUDIENCE who has this PROBLEM, your company provides this SOLUTION. Different from the MARKET LANDSCAPE, you have this ADVANTAGE by providing this REASON TO BELIEVE.
The brand positioning canvas is part of these toolboxes:
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Frequently asked questions
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The brand strategy canvas helps you underscore your unique value by forming a single statement about your product or service. For larger companies, the brand’s position is gospel; for startups, it provides focus amid growing pains and necessary pivots. The brand positioning statement becomes a resource when you’re faced with the question of whether or not a potential decision is “on brand”.
Your brand positioning statement revolves around who you’re talking to, your target audience. You’ll need to dive into the market and customer base. To further explore this road, try Xtensio’s user persona creator or user persona comparison tools. These are good preliminary steps to analyze your audience as it grows and evolves.
Anticipating where you’ll fit in the market landscape is crucial for determining what will make you stand out. You can tap into Xtensio’s competitive analysis template to gain a deeper understanding of your competition.
Yes! You can invite as many people as you’d like to collaborate on your value proposition. As a platform, Xtensio helps improve the way your team works.
Choose your file format. Present it as a full-screen digital slideshow, share it as a responsive web link or export it as a PDF (customize the PDF size) or PNG.
We do! There are a number of different templates, examples and resources to guide you through navigating your market and promoting the value your product or service delivers to customers. Check out our Strategy toolbox and our Operations toolbox to find more tools and resources.