Brand Positioning Canvas Template
The brand positioning canvas template helps you underscore your unique value by forming a single statement about your product or service. Guiding you through defining your brand positioning statement, brand essence, and brand personality, the positioning canvas helps establish and communicate your company value.
- Create a visually-rich positioning canvas to outline your value proposition and define your brand positioning statement.
- Connect your company’s core values across key brand messaging.
- Share the canvas internally so all team members are using the same information to describe, promote and measure your brand.
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Xtensio is your team space for beautiful living documents.
Create, manage and share business collateral, easily.
Join the 190,370 changemakers.
The brand positioning canvas template helps you underscore your unique value by forming a single statement about your product or service. Guiding you through defining your brand positioning statement, brand essence and brand personality, the positioning canvas helps establish and communicate your company value.
- Create a visually-rich positioning canvas to outline your value proposition and define your brand positioning statement.
- Connect your company’s core values across key brand messaging.
- Share the canvas internally so all team members are using the same information to describe, promote and measure your brand.
Brand canvas example templates
How to create a brand positioning with Xtensio
- Click and start editing, no account or credit card is required.
Follow along with the instructional brand positioning details. Add charts, graphs, images, and videos to customize the canvas template and make it your own. Drag & drop. Resize. It’s the easiest editor ever.
- Customize everything in the brand positioning canvas template to match your brand.
Define your style guide. Add your (or your client’s) brand fonts and colors. You can even pull colors directly from a website to easily brand your canvas and more.
- Work on your brand canvas together on the cloud.
Add colleagues (or clients) to collaborate on the client canvas template. Changes automatically save and sync across all devices, in real-time.
- Share a link. Present a slideshow. Embed. Download a PDF/PNG.
The canvas template seamlessly adapts to your workflow. No more jumping from tool to tool to design different types of deliverables.
- Reuse and repurpose.
Save your own custom brand positioning canvas template. Or copy and merge into other documents.
What is a brand canvas?
The brand canvas template helps you underscore your unique value by forming a single statement about your product or service. The brand positioning is the gospel for larger organizations; for startups, it provides focus despite growing pains and critical pivots. When faced with the dilemma of whether or not a potential decision is “on brand,” the brand positioning statement becomes a valuable resource.
How do you create a brand positioning canvas?
Establishing your brand’s position in the marketplace is not an overnight exercise. Whether you are a startup in the early stages of developing a product or a long-established company seeking to reinvent itself and stay relevant, positioning and repositioning your brand is meant to be a process. However, the ultimate result must be a crystal clear brand positioning statement that informs both internal decision-making and external communications, as well as how the two feed off of each other.
- Define your target audience.
- Succinctly capture the problem you’re trying to solve.
- Outline your solution.
- Analyze your market landscape.
- Explain why your product has an unfair advantage and give customers a “reason to believe”.
Then organize the insights you’ve gleaned from going through this process.
Here’s a suggested formula for creating your brand positioning statement:
For the TARGET AUDIENCE who has this PROBLEM, your company provides this SOLUTION. Different from the MARKET LANDSCAPE, you have this ADVANTAGE by providing this REASON TO BELIEVE.
To dive deeper into developing this brand positioning statement follow our how to guide. This exercise will inform your marketing strategy as well as help establish your brand guidelines.
Related to the Brand Positioning Canvas Template
Fully customizable templates that you can make your own.
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Frequently asked questions
What is Xtensio?
Xtensio is the quickest and easiest way for teams to create, share and manage all of their business documents together. Create pitches, sales sheets, reports, case studies, agendas and more. Add images, videos, tables, buttons and other interactive modules. Drag and drop, resize, change backgrounds, colors. Share a link. Present a digital slideshow. Export a PDF/PNG.
Do I need to download software?
Nope. Xtensio is a web browser-based platform.
How is Xtensio different from PPT, Illustrator or Word?
Unlike other presentation or document creators, Xtensio works like a web builder so you can easily drag and drop interactive content, customize the layout, and change colors, fonts, backgrounds to get professional-looking business content out the door quickly, without needing a designer.
You can collaborate with team members and guests to work together in real-time on the cloud. And the flexibility to share folios as live web links, digital slideshow presentations or exportable PDF/PNGs means you don’t have to jump between tools when creating different deliverables. Check out this page to see how Xtensio outpaces the competition.
What is a folio?
An Xtensio folio is a unique online page editor. A living document. It’s a live webpage, a full-screen digital slideshow presentation, and an exportable PDF/PNG document all in one. Folios are responsive, collaborative, and completely customizable. Start with an instructional template or a blank folio to build all your business documents and presentations with the ease of a web builder. Add team members and guests to work together in real time on the cloud. Changes instantly sync to the live version of the folio so both internal and external stakeholders are always up-to-date. Xtensio folios are the next generation of flexible documents and presentations.
Is my data private and secure?
Yes. All Xtensio plans include 128 bit SSL encryption and backups to ensure your data is secure. Here’s more on the range of sharing options on Xtensio, from completely private to public.
Can I create a free brand canvas?
Yes. Any Xtensio template is FREE TO TRY. No need to add your credit card information to start editing. Create an account if you would like to save and share your work.
What would I get by upgrading to a premium plan?
By upgrading to our premium plans, you’ll have a private, branded workspace with your own URL where you, your team members and guests can create and collaborate on multiple presentations and documents.
You’ll be able to lock branding across your deliverables with the team style guide, streamline the creation process with custom templates, unlock exports, add password protection and customize individual shared links, and view project stats to stay updated on all of your projects. Here’s more about our premium plans.
What would I use the canvas template for?
The brand strategy canvas helps you underscore your unique value by forming a single statement about your product or service. For larger companies, the brand’s position is gospel; for startups, it provides focus amid growing pains and necessary pivots. The brand positioning statement becomes a resource when you’re faced with the question of whether or not a potential decision is “on brand”.
How do I define my target audience?
Your brand positioning statement revolves around who you’re talking to, your target audience. You’ll need to dive into the market and customer base. To further explore this road, try Xtensio’s user persona creator or user persona comparison tools. These are good preliminary steps to analyze your audience as it grows and evolves.
How do I know what my market landscape looks like?
Anticipating where you’ll fit in the market landscape is crucial for determining what will make you stand out. You can tap into Xtensio’s competitive analysis template to gain a deeper understanding of your competition.
Can I add colleagues to edit the canvas template?
Yes! You can invite as many people as you’d like to collaborate on your value proposition. As a platform, Xtensio helps improve the way your team works.
Do you have other tools for finding market fit?
We do! There are a number of different templates, examples and resources to guide you through navigating your market and promoting the value your product or service delivers to customers. Check out our Strategy toolbox and our Operations toolbox to find more tools and resources.
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