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BONUS: Read the brand positioning canvas how-to-guide.

Brand positioning canvas template

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The brand positioning canvas template helps you underscore your unique value by forming a single statement about your product or service. Guiding you through defining your brand positioning statement, brand essence and brand personality, the positioning canvas helps establish and communicate your company value.

  • Create a visually-rich positioning canvas to outline your value proposition and define your brand positioning statement.
  • Connect your company’s core values across key brand messaging.
  • Share the canvas internally so all team members are using the same information to describe, promote and measure your brand.

Xtensio is your team space for beautiful living documents.
Create, manage and share business collateral, easily.

Join the 66,811 changemakers.

Used 3107 times     Share  

User Persona

Xtensio is your team space for beautiful living documents.
Create, manage and share business collateral, easily.

Join the 66,811 changemakers.

BONUS: Read the brand positioning canvas how-to-guide.

The brand positioning canvas template helps you underscore your unique value by forming a single statement about your product or service. Guiding you through defining your brand positioning statement, brand essence and brand personality, the positioning canvas helps establish and communicate your company value.

  • Create a visually-rich positioning canvas to outline your value proposition and define your brand positioning statement.
  • Connect your company’s core values across key brand messaging.
  • Share the canvas internally so all team members are using the same information to describe, promote and measure your brand.

How to create a brand positioning canvas Xtensio

1

Click and start editing, no account or credit card required.

Follow along with the instructional brand positioning details. Add charts, graphs, images, and videos to customize the canvas template and make it your own. Drag & drop. Resize. It’s the easiest editor ever.

2

Customize everything in the brand positioning canvas template to match your brand.

Define your style guide. Add your (or your client’s) brand fonts and colors. You can even pull colors directly from a website to easily brand your canvas and more.

3

Work on your brand canvas together on the cloud.

Add colleagues (or clients) to collaborate on the client canvas template. Changes automatically save and sync across all devices, in real-time.

4

Share a link. Present a slideshow. Embed. Download a PDF/PNG.

The canvas template seamlessly adapts to your workflow. No more jumping from tool-to-tool to design different types of deliverables.

5

Reuse and repurpose.

Save your own custom brand positioning canvas template. Or copy and merge into other documents.

What is a brand canvas?

The brand canvas template helps you underscore your unique value by forming a single statement about your product or service. For larger companies, the brand’s position is gospel; for startups, it provides focus amid growing pains and necessary pivots. The brand positioning statement becomes a resource when you’re faced with the question of whether or not a potential decision is “on brand”.

How do you create a brand positioning canvas?

Establishing your brand’s position in the marketplace is not an overnight exercise. Whether you are a startup in the early stages of developing a product or a long-established company seeking to reinvent itself and stay relevant, positioning and repositioning your brand is meant to be a process. The end result, however, must be a crystal clear brand positioning statement that will inform both internal decision-making and external communications and how the two feed off of each other.

  • Define your target audience.
  • Succinctly capture the problem you’re trying to solve.
  • Outline your solution.
  • Analyze your market landscape.
  • Explain why your product has an unfair advantage and give customers a “reason to believe”.

Then organize the insights you’ve gleaned from going through this process.

Here’s a suggested formula for creating your brand positioning statement:

For the TARGET AUDIENCE who has this PROBLEM, your company provides this SOLUTION. Different from the MARKET LANDSCAPE, you have this ADVANTAGE by providing this REASON TO BELIEVE.

The brand positioning canvas is part of these toolboxes:

Check out related templates, examples and resources.

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Xtensio's Current Users
Xtensio's Current Users

Xtensio allows us to create attractive deliverables to share with clients and get feedback quickly. And we can create repeatable templates again and again.

Anna Yunker

Anna Yunker

Content Strategist, Aztek Digital Agency

Xtensio is graphical, visually impactful, intuitive, and fully customizable – with no need for a learning curve.

Charles Dimov

Charles Dimov

VP Marketing, Strategy D

In the past, we’ve used Asana to work together, and PowerPoint to present to other stakeholders. Xtensio replaces the need for both brilliantly.

David Nason

David Nason

CEO/Founder, HireBrain

Xtensio makes my life much easier! As a consultant, it helps me simplify complex concepts to my clients. And it’s visually impressive.

Grace Ghunaim

Grace Ghunaim

Founder & Chief Strategist, Evolvex

Xtensio is a huge timesaver for me! Now, I can focus on the important things; what to communicate in them, not how to make them attractive.

Jenny Johansson

Jenny Johansson

UX Manager, Visma

Simple to use, lots of templates, online and easily editable. A great marketing tool to brainstorm ideas and develop strategies.

Robin Eyre

Robin Eyre

Owner, Trailblazer360

Xtensio simplified the disjointed process we were using in a Word doc and made communicating our research and reports with clients much smoother.

Tracey Dunlap

Tracey Dunlap

Chief Experience Officer, Zenmonics

Creating beautiful client-facing documents has never been easier. Definitely better than your standard agency deck or PPT presentation.

Zac Heisey

Zac Heisey

Director of Digital Marketing, Tribe Interactive

Frequently asked questions

What is Xtensio?

Xtensio is the quickest and easiest way for teams to create, share and manage all of their business documents together. Create pitches, sales sheets, reports, case studies, agendas and more. Add images, videos, tables, buttons and other interactive modules. Drag and drop, resize, change backgrounds, colors. Share a link. Present a digital slideshow. Export a PDF/PNG.

What's a folio?

A folio is a live webpage, a full-screen digital slideshow presentation and an exportable PDF/PNG document all-in-one. Folios are responsive, collaborative and completely customizable.

Start from an instructional templateeditable example or a blank folio to build all your business documents and presentations with the ease of a web builder. Add team members and guests to work together in real-time on the cloud. Changes instantly sync to the live version of the folio so both internal and external stakeholders are always up-to-date. Folios are the next generation of flexible documents and presentations.

How is Xtensio different from PPT, Illustrator or Word

Unlike other presentation or document creators, Xtensio works like a web builder so you can easily drag and drop interactive content, customize the layout, and change colors, fonts, backgrounds to get professional-looking business content out the door quickly, without needing a designer.

You can collaborate with team members and guests to work together in real-time on the cloud. And the flexibility to share folios as live web links, digital slideshow presentations or exportable PDF/PNGs means you don’t have to jump between tools when creating different deliverables. Check out this page to see how Xtensio outpaces the competition.

Is my data private and secure?

Yes. All Xtensio plans include 128 bit SSL encryption and backups to ensure your data is secure. You can make shared folio links private on premium plans. Here’s more on the range of sharing options on Xtensio, from completely private to public.

Can I create a free brand canvas?
Yes. You can try out Xtensio’s simple editor and any template, including the brand strategy template without creating an account. To save your work, collaborate with your team and access other premium features and resources, you can upgrade to premium. Plans start at $8 per month.
What would I get by upgrading to a premium plan?

By upgrading to our premium plans, you’ll have a private, branded workspace with your own URL where you, your team members and guests can create and collaborate on multiple presentations and documents.

You’ll be able to lock branding across your deliverables with the team style guide, streamline the creation process with custom templates, unlock exports, add password protection and customize individual shared links, and view folio stats to stay updated on all of your projects. Here’s more about our premium plans.

What would I use the canvas template for?

The brand strategy canvas helps you underscore your unique value by forming a single statement about your product or service. For larger companies, the brand’s position is gospel; for startups, it provides focus amid growing pains and necessary pivots. The brand positioning statement becomes a resource when you’re faced with the question of whether or not a potential decision is “on brand”.

How do I define my target audience?

Your brand positioning statement revolves around who you’re talking to, your target audience. You’ll need to dive into the market and customer base. To further explore this road, try Xtensio’s user persona creator or user persona comparison tools. These are good preliminary steps to analyze your audience as it grows and evolves.

How do I know what my market landscape looks like?

Anticipating where you’ll fit in the market landscape is crucial for determining what will make you stand out. You can tap into Xtensio’s competitive analysis template to gain a deeper understanding of your competition.

Can I add colleagues to edit the canvas template?

Yes! You can invite as many people as you’d like to collaborate on your value proposition. As a platform, Xtensio helps improve the way your team works.

How do I share my brand canvas?

Choose your file format. Present it as a full-screen digital slideshow, share it as a responsive web link or export it as a PDF (customize the PDF size) or PNG.

Do you have other tools for finding market fit?
We do! There are a number of different templates, examples and resources to guide you through navigating your market and promoting the value your product or service delivers to customers. Check out our Strategy toolbox and our Operations toolbox to find more tools and resources.
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