Brand Positioning Canvas Template

How to create a brand positioning with Xtensio

• Click and start editing, no account or credit card is required.
  Follow along with the instructional brand positioning details. Add charts, graphs, images, and videos to customize the canvas template and make it your own. Drag & drop. Resize. It’s the easiest editor ever.

• Customize everything in the brand positioning canvas template to match your brand.
  Define your style guide. Add your (or your client’s) brand fonts and colors. You can even pull colors directly from a website to easily brand your canvas and more.

• Work on your brand canvas together on the cloud.
  Add colleagues (or clients) to collaborate on the client canvas template. Changes automatically save and sync across all devices, in real-time.

• Share a link. Present a slideshow. Embed. Download a PDF/PNG.
  The canvas template seamlessly adapts to your workflow. No more jumping from tool to tool to design different types of deliverables.

• Reuse and repurpose.
  Save your own custom brand positioning canvas template. Or copy and merge into other documents.

Follow along step-by-step with the brand positioning canvas how-to guide.

What is a brand canvas?

The brand canvas template helps you underscore your unique value by forming a single statement about your product or service. The brand positioning is the gospel for larger organizations; for startups, it provides focus despite growing pains and critical pivots. When faced with the dilemma of whether or not a potential decision is “on brand,” the brand positioning statement becomes a valuable resource.

How do you create a brand positioning canvas?

Establishing your brand’s position in the marketplace is not an overnight exercise. Whether you are a startup in the early stages of developing a product or a long-established company seeking to reinvent itself and stay relevant, positioning and repositioning your brand is meant to be a process. However, the ultimate result must be a crystal clear brand positioning statement that informs both internal decision-making and external communications, as well as how the two feed off of each other.

• Define your target audience.
• Succinctly capture the problem you’re trying to solve.
• Outline your solution.
• Analyze your market landscape.
• Explain why your product has an unfair advantage and give customers a “reason to believe”.

Then organize the insights you’ve gleaned from going through this process.

Here’s a suggested formula for creating your brand positioning statement:

For the TARGET AUDIENCE who has this PROBLEM, your company provides this SOLUTION. Different from the MARKET LANDSCAPE, you have this ADVANTAGE by providing this REASON TO BELIEVE.

To dive deeper into developing this brand positioning statement follow our how to guide. This exercise will inform your marketing strategy as well as help establish your brand guidelines.