User Persona
BONUS: Read the content strategy how-to-guide.

Content Strategy Template

Used 2486 times     Share  

A strong content strategy boils down to creating the right type of content for your target audience. Use Xtensio’s interactive content strategy template with your team to go through every step of your content strategy, from planning and executing to publishing and optimizing.

  • Create a plan to generate reliable and cost-effective sources of website traffic and new leads.
  • Define how and what type of content will be used to achieve marketing and business goals.
  • Eliminate confusion across departments and streamline content creation.

Xtensio is your team space for beautiful living documents.
Create, manage and share business collateral, easily.

Join the 66,811 changemakers.

Used 2486 times     Share  

User Persona

Xtensio is your team space for beautiful living documents.
Create, manage and share business collateral, easily.

Join the 66,811 changemakers.

BONUS: Read the content strategy how-to-guide.

A strong content strategy boils down to creating the right type of content for your target audience. Use Xtensio’s interactive content strategy template with your team to go through every step of your content strategy, from planning and executing to publishing and optimizing.

  • Create a plan to generate reliable and cost-effective sources of website traffic and new leads.
  • Define how and what type of content will be used to achieve marketing and business goals.
  • Eliminate confusion across departments and streamline content creation.

How to create a content strategy with Xtensio

1

Click and start editing, no account or credit card required.

Follow along with the instructional content strategy template details. Add charts, graphs, images, and videos to customize the content strategy template and make it your own. Drag & drop. Resize. It’s the easiest editor ever.

2

Customize everything in the content strategy template to match your brand.

Define your style guide. Add your (or your client’s) brand fonts and colors. You can even pull colors directly from a website to easily brand your content strategy and more.

3

Work on your content strategy together on the cloud.

Add colleagues (or clients) to collaborate on the content strategy template. Changes automatically save and sync across all devices, in real-time.

4

Share a link. Present a slideshow. Embed. Download a PDF/PNG.

The content strategy template seamlessly adapts to your workflow. No more jumping from tool-to-tool to design different types of deliverables.

5

Reuse and repurpose.

Save your own custom annual content strategy templates. Or copy and merge into other documents.

What is a content strategy framework?

The content strategy is a foundational piece of your marketing plan. A content strategy is an ongoing process of turning business objectives into an actionable plan that uses content as the key source of achieving those goals. This framework consists of managing any and all tangible media that your business creates and owns and helps you outline all the elements you need to plan, execute, publish, and optimize your content.

What information should be included in a content plan?

The information that you include in your content strategy will depend on your business goals and should speak directly to these objectives. In digital marketing, content focuses on four main elements:

  • Information – What type of message does your content revolve around? Information can be factual, practical, informative, fun or a combination.
  • Context – This is the objective of your content. Who is your target audience? What problem is your content trying to solve, for your business and the reader?
  • Medium – What channels are you publishing the content on, and how does that influence the overall message?
  • Format – Content comes in many different styles: text, image, audio, video, interactive, virtual/augmented reality, etc.

How do you write a content strategy?

To reiterate, your content strategy will start with your core business goals and objectives, so start there!

Define your core goals

These goals should be high-level, meaning they should be broad statements or generalities rather than focusing on the fine details. Establish a few goals and build your content around them. Some example of goals for your content strategy may be:

  • Drive traffic to your site via organic traffic.
  • Bring exposure to your products and services.
  • Become thought leaders in the industry.

Identify Key Performance Indicators (KPIs)

What variables will you look at to define the success of your content? Your KPIs will vary depending on your product and service as well as the goals you’re trying to reach. They may include:

  • Reach X number of views per month on blog.
  • Gain X number of new followers on social media.
  • Generate $X in revenue.
  • Add X number of new opt-ins to the newsletter each month.
  • Reach X amount of shares per blog post per month.

Understand who your target audience is

Make sure you understand who your audience is and what they care about. This will help you write relevant content. What information are they seeking? What problems are they trying to solve? Create personas of your ideal audience.

Uncover keywords related to your target audience

You can search popular keywords on the channels you plan to share on (social media, blog, webinars, etc.) or use Google Keyword Planner to find the right keywords for your content. This will improve SEO and searchability of your content, and help you reach your target audience.

Create a content frequency calendar

How often will you be creating new content? Once a month? Three times a month? Think of your calendar broadly and then go into the finer details after. Define a topic for each month, and create subtopics that can guide your content creation.

Write down your publishing procedures and distribution channels

Where might you find your target audience? Every medium is different, what goes onto Instagram can’t possibly be the same as what goes on LinkedIn. Every platform has a finesse that will yield the most results for your company. Some channels you may want to distribute your content on:

  • Social Media: Facebook, Twitter, LinkedIn, Pinterest, Instagram, Etc.
  • Help Channels: Quora, Reddit, or StumbleUpon.
  • Newsletters.
  • Traditional PR.
  • Influencers.

You’ll also want to create a checklist of procedures to perform before you publish your content to make sure you cover your bases before pushing content to hundreds and thousands of people.

  • Proofread for spelling and broken links (obviously).
  • Include a direct and compelling post title and make sure your URL matches.
  • End with a call-to-action you want your reader to perform.
  • Assign Alt Text to any image inserts (recommended for SEO).
  • Optimize social share language and images.
  • Write a compelling meta description and title.
  • Saturate your content with the keywords mentioned in the section above.

Brainstorm content ideas

Take your learnings from uncovering your business goals, target audience and content topics to brainstorm some ideas for content you’d like to create.

The content strategy is part of these toolboxes:

Check out related templates, examples and resources.

See how Xtensio can help your business

startup

Drive efficiency, engage buyers and close sales faster.

Consultation

Increase productivity and solve client problems more efficiently.

Digital Transformation

Launch better products and find product-market fit faster.

Marketing Tools

Create, share and manage key collateral on one platform.

1

Maintain brand consistency in the age of perpetual innovation.

Sales

Coordinate, launch and measure marketing and sales efforts more efficiently.

Used by the world's top businesses
66,811 users and counting
Xtensio's Current Users
Xtensio's Current Users

Xtensio allows us to create attractive deliverables to share with clients and get feedback quickly. And we can create repeatable templates again and again.

Anna Yunker

Anna Yunker

Content Strategist, Aztek Digital Agency

Xtensio is graphical, visually impactful, intuitive, and fully customizable – with no need for a learning curve.

Charles Dimov

Charles Dimov

VP Marketing, Strategy D

In the past, we’ve used Asana to work together, and PowerPoint to present to other stakeholders. Xtensio replaces the need for both brilliantly.

David Nason

David Nason

CEO/Founder, HireBrain

Xtensio makes my life much easier! As a consultant, it helps me simplify complex concepts to my clients. And it’s visually impressive.

Grace Ghunaim

Grace Ghunaim

Founder & Chief Strategist, Evolvex

Xtensio is a huge timesaver for me! Now, I can focus on the important things; what to communicate in them, not how to make them attractive.

Jenny Johansson

Jenny Johansson

UX Manager, Visma

Simple to use, lots of templates, online and easily editable. A great marketing tool to brainstorm ideas and develop strategies.

Robin Eyre

Robin Eyre

Owner, Trailblazer360

Xtensio simplified the disjointed process we were using in a Word doc and made communicating our research and reports with clients much smoother.

Tracey Dunlap

Tracey Dunlap

Chief Experience Officer, Zenmonics

Creating beautiful client-facing documents has never been easier. Definitely better than your standard agency deck or PPT presentation.

Zac Heisey

Zac Heisey

Director of Digital Marketing, Tribe Interactive

Frequently asked questions

What is Xtensio?

Xtensio is the quickest and easiest way for teams to create, share and manage all of their business documents together. Create pitches, sales sheets, reports, case studies, agendas and more. Add images, videos, tables, buttons and other interactive modules. Drag and drop, resize, change backgrounds, colors. Share a link. Present a digital slideshow. Export a PDF/PNG.

What's a folio?

A folio is a live webpage, a full-screen digital slideshow presentation and an exportable PDF/PNG document all-in-one. Folios are responsive, collaborative and completely customizable.

Start from an instructional templateeditable example or a blank folio to build all your business documents and presentations with the ease of a web builder. Add team members and guests to work together in real-time on the cloud. Changes instantly sync to the live version of the folio so both internal and external stakeholders are always up-to-date. Folios are the next generation of flexible documents and presentations.

How is Xtensio different from PPT, Illustrator or Word

Unlike other presentation or document creators, Xtensio works like a web builder so you can easily drag and drop interactive content, customize the layout, and change colors, fonts, backgrounds to get professional-looking business content out the door quickly, without needing a designer.

You can collaborate with team members and guests to work together in real-time on the cloud. And the flexibility to share folios as live web links, digital slideshow presentations or exportable PDF/PNGs means you don’t have to jump between tools when creating different deliverables. Check out this page to see how Xtensio outpaces the competition.

Is my data private and secure?

Yes. All Xtensio plans include 128 bit SSL encryption and backups to ensure your data is secure. You can make shared folio links private on premium plans. Here’s more on the range of sharing options on Xtensio, from completely private to public.

Can I create a free content strategy?

Yes. You can try out Xtensio’s simple editor and any template, including the content strategy template without creating an account. To save your work, collaborate with your team and access other premium features and resources, you can upgrade to premium. Plans start at $8 per month.

What would I get by upgrading to a premium plan?

By upgrading to our premium plans, you’ll have a private, branded workspace with your own URL where you, your team members and guests can create and collaborate on multiple presentations and documents.

You’ll be able to lock branding across your deliverables with the team style guide, streamline the creation process with custom templates, unlock exports, add password protection and customize individual shared links, and view folio stats to stay updated on all of your projects. Here’s more about our premium plans.

What would I use the content strategy template for?

The content strategy is a comprehensive planner that gives you a clear overview of your content marketing strategy, walking you through the major elements to plan, execute, publish, and optimize your content. Having a strong content strategy will eliminate confusion and streamline content creation to help your company reach your goals faster.

Do you have any content strategy examples I can use?

Yes! We have a couple of content plan examples above that you can use as a starting point for your own. If you find a style you like, use it for your inspiration. Just click on one of the examples further up on this page to save it as a folio and start editing with your own content.

How do I develop my content strategy?

First things first, you’ll want to identify the goals you’re trying to reach through your content or inbound marketing efforts. This could be driving traffic, gaining exposure or establishing your brand as thought leaders in the industry. Whatever it is, your goals will guide your content strategy.

Can I add colleagues to edit the content strategy template?

Yes! You can invite as many people as you’d like to collaborate on your content strategy plan, ensuring your whole team is aligned on your marketing strategy and content ideas. As a platform, Xtensio helps improve the way your team works. Here’s more on real-time collaboration.

How do I share my content strategy?

When you’re ready to share your content plan, choose between presenting it as a full-screen digital slideshow, sending it as a responsive web link or exporting it as a PDF or PNG. Learn more about the different ways to share your folios in this tutorial video.

Do you have other tools for promoting my business?

We do! There are a number of different templates, examples and resources to guide you through the process of establishing and growing your business. Check out our Social Media Marketing toolbox and our  Marketing toolbox to find more tools and resources.

Xtensio is your team space for beautiful living documentsCreate, manage and share business collateral, easily.

Try any template for free. No account or credit card required.