User Persona Template
Every decision you make, from product features to the tone of your taglines, needs to answer your customers. User personas (or buyer personas) represent real, living and breathing people who will engage with your product.
With our user persona template, you can:
- Create visually engaging user personas that align everyone in your company on who your ideal customer is: their behavior, needs, interest and motivators.
- Identify focused messaging and value propositions that speak to your target customer’s needs.
- Define clearer decision-making to ensure every business, design and marketing decision resonates with target consumers.
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Xtensio is your team space for beautiful living documents.
Create, manage and share business collateral, easily.
Join the 120,915 changemakers.
Every decision you make, from product features to the tone of your taglines, needs to answer your customers. User personas (or buyer personas) represent real, living and breathing people who will engage with your product.
With our user persona template, you can:
- Create visually engaging user personas that align everyone in your company on who your ideal customer is: their behavior, needs, interest and motivators.
- Identify focused messaging and value propositions that speak to your target customer’s needs.
- Define clearer decision-making to ensure every business, design and marketing decision resonates with target consumers.
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User persona examples you can customize
How to create a user persona with Xtensio
- Save the user persona template with one click and start editing.
Follow along with the instructional user persona details. Add charts, graphs, images, and videos to customize the user persona template and make it your own. Drag & drop. Resize. The whole design process makes it the easiest editor ever.
- Customize everything in the user persona template to match your brand guidelines.
Define your style guide. Add your (or your client’s) brand fonts and colors. You can even pull colors directly from a website to easily brand your user personas and more.
- Work on your buyer personas together on the cloud.
Add colleagues (or clients) to collaborate on the user persona templates. Changes automatically save and sync across all devices, in real-time.
- Share a link. Present a slideshow. Embed. Download a PDF/PNG.
The buyer persona seamlessly adapts to your workflow. No more jumping from tool-to-tool to design different types of deliverables.
- Reuse and repurpose.
Save your own custom user persona templates. Or copy and merge into other research and strategic planning documents.
What is a user persona template?
User personas are stories about imagined ideal customers. Personas represent real, living and breathing people who will engage with your product, services, or content. While individuals featured on a persona are technically hypothetical, the information on the document should not be hypothetical. All sections must be completed based on facts, hard data, and research.
Defining buyer personas is also an essential exercise for any UX design, product, marketing and sales team to ensure that the product you’re designing, building and selling speaks to your customers’ pain points, needs and expectations.
How do you write a user persona?
Before you begin to create your persona with our user persona template, talk to consumers. Send emails, hop on calls, run surveys and questionnaires. Record and synthesize information. Then you can display what you’ve learned by filling out the user persona template. Yes, this will take effort; it will take digging. But this work is necessary – user personas, when authentically completed, become go-to documents to ensure every business, design and marketing decision resonates with target consumers.
Here are some tips for creating your user personas:
- Give your personas a name or title that allows you to easily reference a group of users during discussions.
- Upload a photo to give your persona a face that reflects the descriptions used throughout the persona.
- Include a catchy quote to capture the persona’s attitude towards your product or service.
- Outline the user’s demographics to show a quick insight into the persona’s background, lifestyle, and behavioral practices.
- Identify your ideal customer archetypes which should be widely understood identities that characterize an individual’s personality, motivations, and goals.
- Indicate your persona’s KEY personality traits and help round out her overall image
- Uncover your persona’s goals and frustrations. What are they looking for in a product? What is preventing your persona from achieving his or her goals?
- Add a short bio to describe the user journey.
- Define motivations and brand influencers. What inspires your persona to take action? What are your users’ favorite or most used brands?
- Finally, learn which channels your target market favors. How are you going to get your message to your intended audience? Traditional advertising, online and social media, referrals, guerrilla marketing, and public relations are all options.
For a deeper dive, follow our How to Create a Persona Guide.
QUICK TIP: After identifying your user persona, the next natural step is mapping the user journey experience as they interact with a brand, event, product, or service.
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User (or buyer) personas represent real, living people who engage with your product. Filling out the ux persona template allows you to create your ideal user “types.” These personas will help you in all decision making, from product features to the tone of your taglines.
Your personas should represent real, living people who engage with your product. We suggest talking to consumers before completing this template. Send emails, hop on calls, run surveys and questionnaires. Record and synthesize information.
Yes! You can invite as many people as you’d like to collaborate on your user persona, ensuring your whole team is aligned. As a platform, Xtensio helps improve the way your team works. Here’s more on real-time collaboration.
When you’re ready to share your completed user persona, choose between presenting it as a full-screen digital slideshow, sending it as a responsive web link or exporting it as a PDF or PNG. Learn more about the different ways to share your folios in this tutorial video.
We do! There are a number of different business strategy templates, examples and resources to guide you through the process of establishing and growing your business. Check out the Strategy toolbox, Marketing toolbox and UX Design toolbox to find more tools and resources.
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