BONUS: Read the Business Model Canvas how-to guide.

Business Model Canvas Template

Used 4701 times | Updated October 27, 2023

The business model canvas helps you re-evaluate your unique value proposition in regard to your customer segments, business activities, cost structure, and revenue streams in a lean one-page diagram. Use Xtensio’s business model canvas template to define your company’s unique value proposition and ongoing business plan.

Create a clear, concise, and focused business model canvas to highlight how to get your products to the customer and how your business will generate income and profit.
Define product-market fit and identify customer needs.
Connect the dots between your value proposition, your customer segments, and revenue streams.
Streamline planning, development, and execution across your business.

Use This Template

Xtensio is your team space for beautiful living documents.
Create, manage and share business collateral, easily.
Join the 190,370 changemakers.

Use This Template

Xtensio is your team space for beautiful living documents.
Create, manage and share business collateral, easily.
Join the 190,370 changemakers.

Create a clear, concise, and focused business model canvas to highlight how to get your products to the customer and how your business will generate income and profit.
Define product-market fit and identify customer needs.
Connect the dots between your value proposition, your customer segments, and revenue streams.
Streamline planning, development, and execution across your business.

BONUS: Read the Business Model Canvas how-to guide.

Strategy Business Development

How to create a business model canvas with Xtensio

Click and start editing, no account or credit card required.
Follow along with the instructional canvas template details. Add charts, graphs, images, and videos. Drag & drop. Resize. Customize the canvas format however you need. It’s the easiest editor ever.

Customize everything in the template to match your brand.
Define your style guide. Add your (or your client’s) brand fonts and colors. You can even pull colors directly from a website to easily brand your business model canvas and more.

Work on your value proposition and business models together on the cloud.
Add colleagues (or clients) to collaborate on the business model canvas template. Changes automatically save and sync across all devices, in real-time.

Share a link. Present a slideshow. Embed. Download a PDF/PNG.
The business model canvas seamlessly adapts to your workflow. No more jumping from tool-to-tool to design different types of deliverables.

Reuse and repurpose.
Save your own custom business model canvas template. Or copy and merge into other documents.

Follow along step-by-step with the Business Model Canvas how-to guide.

What is a business model canvas template?

The business model canvas was proposed by Alexander Osterwalder based on his book: Business Model Ontology. The template provides the structure of a business plan in a concise, 9-segment canvas that outlines business elements to describe how your company plans to bring in revenue streams.

New business ideas, startups and evolving companies use business models to identify key resources, target their ideal customer segment, outline key partners and structure their main revenue stream. A well-developed business model canvas will help streamline planning, development, and execution across your business. It should align everyone’s goals and reduce discrepancies among the numerous people who contribute to your business goals.

What are the 9 parts of a business model?

There are 9 building blocks in the business model canvas that outline key business drivers. These building blocks are key elements in understanding how your business can make money.

Key Partnerships: Who would you like to have as your business partners, suppliers, or collaborators on your business idea?
Key Activities: Identify the key steps you need to take in order for your business to deliver on its promises and make sure development rolls out smoothly. What actions or activities do your value propositions require you to make?
Key Resources: Identify your key resources and find your differentiating factor among your competitors. What strategic assets do you need to launch and operate your business?
Unique Value Proposition: Your value proposition should clearly and immediately express the value that your service or product provides to the customer. What is your business promising to its audience, and how does your product or service stand out? If you have multiple customer segments you may have a few different value propositions.
Customer Relationships: Determine how your customers will interact with your products and services (internet, phone, in-person). Then write down guidelines for creating, maintaining, and growing your customer relationships.
Distribution and Marketing Channels: These are the different channels your team uses to communicate, sell, or provide service for customers.
Customer Segments: Who are your key customers? Investigate your customer needs and problems to identify what channels are ideal for each of your customer segments.
Cost Structure: This section will go over the costs connected with your business model and identify cost drivers. What will the cost of launching and maintaining your new products and services be? Consider how your key activities contribute to costs and whether these costs are in line with your value propositions.
Revenue Streams: How will your business make money? Where is your company driving new business and income from?

Frequently asked questions

How do I create a canvas model for my business?

Use Xtensio’s Free template. Start by identifying the nine key elements: customer segments, value propositions, channels, customer relationships, revenue streams, key resources, key activities, key partnerships, and cost structure. On Xtensio, easily map out these elements, ensuring they align with your business goals and strategies.

What are the 9 elements of the business model canvas?

The 9 elements of the business model canvas are: Customer Segments, Value Propositions, Channels, Customer Relationships, Revenue Streams, Key Resources, Key Activities, Key Partnerships, and Cost Structure.

What is a business model canvas template?

A business model canvas template is a visual tool used to map out and analyze the foundational elements of a business. It provides a snapshot of how a company creates, delivers, and captures value.

Why is the business model canvas important?

The business model canvas is important because it offers a concise, one-page overview of a business’s core functions, helping stakeholders understand and align on the business strategy.

How does the business model canvas differ from a traditional business plan?

While a traditional business plan is a detailed document outlining business objectives and strategies, the business model canvas is a visual, one-page summary of a business’s core elements, making it quicker to create and easier to iterate upon.

Who should use the business model canvas?

Entrepreneurs, startups, established businesses, and consultants can benefit from using the business model canvas to visualize, design, and innovate their business models.

Can the business model canvas be used for any type of business?

Yes, the business model canvas is versatile and can be adapted for various types of businesses, from startups to large corporations, across different industries.

How often should I update my business model canvas?

It’s advisable to review and update your business model canvas regularly, especially when there are significant changes in the market, customer preferences, or your business strategy.

What are the benefits of using a business model canvas over a detailed business plan?

The business model canvas is quicker to create, easier to update, and provides a clear visual representation of a business’s core elements, making it a preferred tool for brainstorming, iterating, and aligning team members.

How do I get started with creating a business model canvas?

Begin with Xtensio’s free business model canvas template. Next, gather insights about your business and fill in each of the nine sections. Collaborate with team members for diverse perspectives and refine as needed.