BONUS: Read the Business Model Canvas how-to guide.

Business Model Canvas Template

Used 5646 times | Updated May 15, 2024

The business model canvas helps you re-evaluate your unique value proposition in regard to your customer segments, business activities, cost structure, and revenue streams in a lean one-page diagram. Use Xtensio’s business model canvas template to define your company’s unique value proposition and ongoing business plan.

Create a clear, concise, and focused business model canvas to highlight how to get your products to the customer and how your business will generate income and profit.
Define product-market fit and identify customer needs.
Connect the dots between your value proposition, your customer segments, and revenue streams.
Streamline planning, development, and execution across your business.

Use This Template

Xtensio is your team space for beautiful living documents.
Create, manage and share business collateral, easily.
Join the 352,602 changemakers.

Use This Template

Xtensio is your team space for beautiful living documents.
Create, manage and share business collateral, easily.
Join the 352,602 changemakers.

Create a clear, concise, and focused business model canvas to highlight how to get your products to the customer and how your business will generate income and profit.
Define product-market fit and identify customer needs.
Connect the dots between your value proposition, your customer segments, and revenue streams.
Streamline planning, development, and execution across your business.

BONUS: Read the Business Model Canvas how-to guide.

Strategy Business Development

How to create a business model canvas with Xtensio

Click and start editing, no account or credit card required.
Follow along with the instructional canvas template details. Add charts, graphs, images, and videos. Drag & drop. Resize. Customize the canvas format however you need. It’s the easiest editor ever.

Customize everything in the template to match your brand.
Define your style guide. Add your (or your client’s) brand fonts and colors. You can even pull colors directly from a website to easily brand your business model canvas and more.

Work on your value proposition and business models together on the cloud.
Add colleagues (or clients) to collaborate on the business model canvas template. Changes automatically save and sync across all devices, in real-time.

Share a link. Present a slideshow. Embed. Download a PDF/PNG.
The business model canvas seamlessly adapts to your workflow. No more jumping from tool-to-tool to design different types of deliverables.

Reuse and repurpose.
Save your own custom business model canvas template. Or copy and merge into other documents.

Follow along step-by-step with the Business Model Canvas how-to guide.

What is a business model canvas template?

The business model canvas was proposed by Alexander Osterwalder based on his book: Business Model Ontology. The template provides the structure of a business plan in a concise, 9-segment canvas that outlines business elements to describe how your company plans to bring in revenue streams.

New business ideas, startups and evolving companies use business models to identify key resources, target their ideal customer segment, outline key partners and structure their main revenue stream. A well-developed business model canvas will help streamline planning, development, and execution across your business. It should align everyone’s goals and reduce discrepancies among the numerous people who contribute to your business goals.

What are the 9 parts of a business model?

There are 9 building blocks in the business model canvas that outline key business drivers. These building blocks are key elements in understanding how your business can make money.

Key Partnerships: Who would you like to have as your business partners, suppliers, or collaborators on your business idea?
Key Activities: Identify the key steps you need to take in order for your business to deliver on its promises and make sure development rolls out smoothly. What actions or activities do your value propositions require you to make?
Key Resources: Identify your key resources and find your differentiating factor among your competitors. What strategic assets do you need to launch and operate your business?
Unique Value Proposition: Your value proposition should clearly and immediately express the value that your service or product provides to the customer. What is your business promising to its audience, and how does your product or service stand out? If you have multiple customer segments you may have a few different value propositions.
Customer Relationships: Determine how your customers will interact with your products and services (internet, phone, in-person). Then write down guidelines for creating, maintaining, and growing your customer relationships.
Distribution and Marketing Channels: These are the different channels your team uses to communicate, sell, or provide service for customers.
Customer Segments: Who are your key customers? Investigate your customer needs and problems to identify what channels are ideal for each of your customer segments.
Cost Structure: This section will go over the costs connected with your business model and identify cost drivers. What will the cost of launching and maintaining your new products and services be? Consider how your key activities contribute to costs and whether these costs are in line with your value propositions.
Revenue Streams: How will your business make money? Where is your company driving new business and income from?