Marketing plan template
A strong marketing plan defines the strategy and tactical marketing efforts a company plans to use to reach its customers. The marketing plan template helps companies identify core objectives, define a clear roadmap and grow faster.
- Define a visually-engaging strategic marketing roadmap to reach your target audience.
- Ensure consistency and clarity across your marketing strategy.
- Provide transparency across your organization and enable effective resource management.
Xtensio is your team space for beautiful living documents.
Create, manage and share business collateral, easily.
Join the 24,540 changemakers.
How to create a marketing plan with Xtensio
- Click and start editing, no account or credit card required.
Follow along with the instructional marketing plan details. Add charts, graphs, images, and videos to customize the marketing plan template and make it your own. Drag & drop. Resize. It’s the easiest editor ever.
- Customize everything in the marketing plan template to match your brand.
Define your style guide. Add your (or your client’s) brand fonts and colors. You can even pull colors directly from a website to easily brand your marketing plan and more.
- Work on your marketing plan together on the cloud.
Add colleagues (or clients) to collaborate on the marketing plan template. Changes automatically save and sync across all devices, in real-time.
- Share a link. Present a slideshow. Embed. Download a PDF/PNG.
The marketing plan template seamlessly adapts to your workflow. No more jumping from tool-to-tool to design different types of deliverables.
- Reuse and repurpose.
Save your own custom marketing plan templates. Or copy and merge into other documents.
Example marketing plan templates
Easily create, manage and share impressive, professional documents for every part of your business.
Xtensio is much more than your standard marketing plan builder.
What is a marketing plan template?
Your organization’s marketing strategy should outline your brand’s positioning, who your target audience is, an explanation of your product or service, its core mission, vision, and values, and your go-to-market strategy. Your marketing strategy should also include high-level business objectives for your overall marketing initiatives.
The marketing plan template is the tactical piece of documentation in your marketing strategy. The marketing plan details how that marketing strategy will be implemented. The marketing plan is much more action-oriented than the marketing strategy and stands as the blueprint for marketing campaigns, tactics and messaging.
How do I create a marketing plan?
In order to align your product or service with the correct target audience for your marketing plan, you’ll need to do your market research and carefully put together your promotional strategy.
- Lead with a brief executive summary, 2 or 3 sentences.
- Define your marketing strategy. Know your value proposition, strength, weaknesses, opportunities, and threats. Define your “marketing mix”.
- Set realistic goals at the early stages of your marketing efforts. Use SMART objectives.
- Identify your target market to increase the strength of your marketing strategy.
- Outline your promotional strategy and social media marketing plan to showcase how your product or service will meet with the target buyer.
The marketing plan is part of these toolboxes:
Check out related templates, examples and resources.
More templates related to the marketing plan
See how Xtensio can help your business
Boost Sales
Drive efficiency, engage buyers and close sales faster.
Work Better With Clients
Increase productivity and solve client problems more efficiently.
Launch A Startup
Launch better products and find product-market fit faster.
Improve Marketing
Create, share and manage key collateral on one platform.
Build Your Brand
Maintain brand consistency in the age of perpetual innovation.
Improve Communications
Coordinate, launch and measure marketing and sales efforts more efficiently.
Used by the world’s top businesses.
24,540 users and counting.
Frequently asked questions
Xtensio is the quickest and easiest way for teams to create, share and manage all of their business documents together. Create pitches, sales sheets, reports, case studies, agendas and more. Add images, videos, tables, buttons and other interactive modules. Drag and drop, resize, change backgrounds, colors. Share a link. Present a digital slideshow. Export a PDF/PNG.
A folio is a live webpage, a full-screen digital slideshow presentation and an exportable PDF/PNG document all-in-one. Folios are responsive, collaborative and completely customizable.
Start from an instructional template, editable example or a blank folio to build all your business documents and presentations with the ease of a web builder. Add team members and guests to work together in real-time on the cloud. Changes instantly sync to the live version of the folio so both internal and external stakeholders are always up-to-date. Folios are the next generation of flexible documents and presentations.
Unlike other presentation or document creators, Xtensio works like a web builder so you can easily drag and drop interactive content, customize the layout, and change colors, fonts, backgrounds to get professional-looking business content out the door quickly, without needing a designer.
You can collaborate with team members and guests to work together in real-time on the cloud. And the flexibility to share folios as live web links, digital slideshow presentations or exportable PDF/PNGs means you don’t have to jump between tools when creating different deliverables. Check out this page to see how Xtensio outpaces the competition.
Yes. All Xtensio plans include 128 bit SSL encryption and backups to ensure your data is secure. You can make shared folio links private on premium plans. Here’s more on the range of sharing options on Xtensio, from completely private to public.
Yes. You can try out Xtensio’s simple editor and any template, including the free marketing plan templates and social media marketing plan without creating an account. To save your work, collaborate with your team and access other premium features and resources, you can upgrade to premium. Plans start at $8 per month.
By upgrading to our premium plans, you’ll have a private, branded workspace with your own URL where you, your team members and guests can create and collaborate on multiple presentations and documents.
You’ll be able to lock branding across your deliverables with the team style guide, streamline the creation process with custom templates, unlock exports, add password protection and customize individual shared links, and view folio stats to stay updated on all of your projects. Here’s more about our premium plans.
The marketing plan template allows you to define your marketing mix, analyze your target market, set objectives, track your KPIs and identify the best promotion strategy. It is a necessary and powerful tool for all businesses to increase growth.
Yes! We have a couple of marketing plan template examples above that you can use as a starting point for your own. If you find a style you like, use it for your inspiration.
The main information you’ll need to fill out the marketing plan template is your marketing mix (4Ps), target market analysis, SMART objectives, promotion strategy and KPIs to be tracked.
Yes! You can invite as many people as you’d like to collaborate on the marketing plan template. As a platform, Xtensio helps improve the way your team works.
Choose your file format. Present it as a full-screen digital slideshow, share it as a responsive web link or export it as a PDF (customize the PDF size) or PNG.
We do! There are a number of different templates, examples and resources to guide you through the process of promoting and growing your business. Check out our Marketing toolbox and our Strategy toolbox to find more tools and resources.
