Marketing Plan Template
A strong marketing plan defines the strategy and tactical marketing efforts a company plans to use to reach its customers. The marketing plan template helps companies identify core objectives, define a clear roadmap and grow faster.
- Define a visually-engaging strategic marketing roadmap to reach your target audience.
- Ensure consistency and clarity across your marketing strategy.
- Provide transparency across your organization and enable effective resource management.
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Xtensio is your team space for beautiful living documents.
Create, manage and share business collateral, easily.
Join the 91,974 changemakers.
A strong marketing plan defines the strategy and tactical marketing efforts a company plans to use to reach its customers. The marketing plan template helps companies identify core objectives, define a clear roadmap and grow faster.
- Define a visually-engaging strategic marketing roadmap to reach your target audience.
- Ensure consistency and clarity across your marketing strategy.
- Provide transparency across your organization and enable effective resource management.
Paperless documents
Example marketing plan templates
How to create a marketing plan with Xtensio
- Click and start editing, no account or credit card required.
Follow along with the instructional marketing plan details. Add charts, graphs, images, and videos to customize the marketing plan template and make it your own. Drag & drop. Resize. It’s the easiest editor ever.
- Customize everything in the marketing plan template to match your brand.
Define your style guide. Add your (or your client’s) brand fonts and colors. You can even pull colors directly from a website to easily brand your marketing plan and more.
- Work on your marketing plan together on the cloud.
Add colleagues (or clients) to collaborate on the marketing plan template. Changes automatically save and sync across all devices, in real-time.
- Share a link. Present a slideshow. Embed. Download a PDF/PNG.
The marketing plan template seamlessly adapts to your workflow. No more jumping from tool-to-tool to design different types of deliverables.
- Reuse and repurpose.
Save your own custom marketing plan templates. Or copy and merge into other documents.
What is a marketing plan template?
Your organization’s marketing strategy should outline your brand’s positioning, who your target audience is, an explanation of your product or service, its core mission, vision, and values, and your go-to-market strategy. High-level business objectives relevant to your overall marketing initiatives should also be included in your marketing strategy.
The marketing plan template is the tactical piece of documentation in your marketing strategy. The marketing plan details how that marketing strategy will be implemented. The marketing plan, as opposed to the marketing strategy, is significantly more action-oriented and serves as the template for marketing campaigns, tactics, and messaging.
How do I create a marketing plan?
To align your product or service with the correct target audience for your marketing plan, you’ll need to do your market research and carefully put together your promotional strategy.
- Lead with a brief executive summary, 2 or 3 sentences.
- Define your marketing strategy. Know your value proposition, strength, weaknesses, opportunities, and threats. Define your “marketing mix”.
- Set realistic goals at the early stages of your marketing efforts. Use SMART objectives.
- Identify your target market to increase the strength of your marketing strategy.
- Outline your promotional strategy and social media marketing plan to showcase how your product or service will meet with the target buyer.
For a more detailed guidance and to discover related processes and helpful templates, follow our marketing plan how to guide.
More templates related to the marketing plan
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The marketing plan template allows you to define your marketing mix, analyze your target market, set objectives, track your KPIs and identify the best promotion strategy. It is a necessary and powerful tool for all businesses to increase growth.
Yes! We have a couple of marketing plan template examples above that you can use as a starting point for your own. If you find a style you like, use it for your inspiration.
The main information you’ll need to fill out the marketing plan template is your marketing mix (4Ps), target market analysis, SMART objectives, promotion strategy and KPIs to be tracked.
Yes! You can invite as many people as you’d like to collaborate on the marketing plan template. As a platform, Xtensio helps improve the way your team works.
Choose your file format. Present it as a full-screen digital slideshow, share it as a responsive web link or export it as a PDF (customize the PDF size) or PNG.
We do! There are several different templates, examples and resources to guide you through the process of promoting and growing your business. Check out our Marketing toolbox and our Strategy toolbox to find more tools and resources.
