Marketing plan template
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A strong marketing plan defines the strategy and tactical marketing efforts a company plans to use to reach its customers. The marketing plan template helps companies identify core objectives, define a clear roadmap and grow faster.
- Define a visually-engaging strategic marketing roadmap to reach your target audience.
- Ensure consistency and clarity across your marketing strategy.
- Provide transparency across your organization and enable effective resource management.
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How to create a marketing plan with Xtensio
- Click and start editing, no account or credit card required.
Follow along with the instructional marketing plan details. Add charts, graphs, images, and videos to customize the marketing plan template and make it your own. Drag & drop. Resize. It’s the easiest editor ever.
- Customize everything in the marketing plan template to match your brand.
Define your style guide. Add your (or your client’s) brand fonts and colors. You can even pull colors directly from a website to easily brand your marketing plan and more.
- Work on your marketing plan together on the cloud.
Add colleagues (or clients) to collaborate on the marketing plan template. Changes automatically save and sync across all devices, in real-time.
- Share a link. Present a slideshow. Embed. Download a PDF/PNG.
The marketing plan template seamlessly adapts to your workflow. No more jumping from tool-to-tool to design different types of deliverables.
- Reuse and repurpose.
Save your own custom marketing plan templates. Or copy and merge into other documents.
Example marketing plan templates
Easily create, manage and share impressive, professional documents for every part of your business.
Xtensio is much more than your standard marketing plan builder.
What is a marketing plan template?
Your organization’s marketing strategy should outline your brand’s positioning, who your target audience is, an explanation of your product or service, its core mission, vision, and values, and your go-to-market strategy. Your marketing strategy should also include high-level business objectives for your overall marketing initiatives.
The marketing plan template is the tactical piece of documentation in your marketing strategy. The marketing plan details how that marketing strategy will be implemented. The marketing plan is much more action-oriented than the marketing strategy and stands as the blueprint for marketing campaigns, tactics and messaging.
How do I create a marketing plan?
In order to align your product or service with the correct target audience for your marketing plan, you’ll need to do your market research and carefully put together your promotional strategy.
- Lead with a brief executive summary, 2 or 3 sentences.
- Define your marketing strategy. Know your value proposition, strength, weaknesses, opportunities, and threats. Define your “marketing mix”.
- Set realistic goals at the early stages of your marketing efforts. Use SMART objectives.
- Identify your target market to increase the strength of your marketing strategy.
- Outline your promotional strategy and social media marketing plan to showcase how your product or service will meet with the target buyer.
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Yes. You can try out Xtensio’s simple editor and any template, including the free marketing plan templates and social media marketing plan without creating an account. To save your work, collaborate with your team and access other premium features and resources, you can upgrade to premium. Plans start at $8 per month.
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You’ll be able to lock branding across your deliverables with the team style guide, streamline the creation process with custom templates, unlock exports, add password protection and customize individual shared links, and view folio stats to stay updated on all of your projects. Here’s more about our premium plans.
The marketing plan template allows you to define your marketing mix, analyze your target market, set objectives, track your KPIs and identify the best promotion strategy. It is a necessary and powerful tool for all businesses to increase growth.
Yes! We have a couple of marketing plan template examples above that you can use as a starting point for your own. If you find a style you like, use it for your inspiration.
The main information you’ll need to fill out the marketing plan template is your marketing mix (4Ps), target market analysis, SMART objectives, promotion strategy and KPIs to be tracked.
Yes! You can invite as many people as you’d like to collaborate on the marketing plan template. As a platform, Xtensio helps improve the way your team works.
Choose your file format. Present it as a full-screen digital slideshow, share it as a responsive web link or export it as a PDF (customize the PDF size) or PNG.