SWOT Analysis Template
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All business endeavors come with risks and rewards. Ease this uncertainty by determining your company’s strengths and weaknesses with the SWOT Analysis template. Work with your team on the live doc to uncover potential opportunities and threats and define your company, department or project strengths and weaknesses.
- SWOT analyses can be applied to an entire company or organization to determine if the business is aligned with target growth trajectories and success milestones.
- This strategy can also be applied to understanding the effectiveness of a particular project or department.
- Uncover a need for a new department within the organization or new workflow strategies.
- Use the SWOT matrix to evaluate a new business idea. Many startups use swot templates as part of the business planning process.
- Or simply use the template SWOT analysis for personal development.
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How to conduct a SWOT analysis with Xtensio
- Click and start editing, no account or credit card required.
Follow along with the instructional SWOT analysis template details. Add charts, graphs, images, and videos to customize the report template and make it your own. Drag & drop. Resize. It’s the easiest editor ever.
- Customize everything in the SWOT analysis template to match your brand.
Define your style guide. Add your (or your client’s) brand fonts and colors. You can even pull colors directly from a website to easily brand your SWOT analyses and more.
- Work on the key details of your SWOT analysis together on the cloud.
Add colleagues (or clients) to collaborate on the SWOT analysis template. Changes automatically save and sync across all devices, in real-time.
- Share a link. Present a slideshow. Embed. Download a PDF/PNG.
The SWOT analysis template seamlessly adapts to your workflow. No more jumping from tool-to-tool to design different types of deliverables.
- Reuse and repurpose.
Save your own custom SWOT analysis templates. Or copy and merge into other documents.
SWOT analysis example templates
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What is a SWOT analysis template?
The SWOT analysis is a simple tool to help you identify the strengths, weaknesses, opportunities and threats of your organization. You’ll want to use the SWOT matrix for strategic planning and project management. This exercise allows you to look at both external and internal factors that are affecting your business and take advantage of factors that can help your organization get ahead of the competitors and plan for growth.
Your SWOT could be created with an Excel or Word template, but Xtensio’s free SWOT template gives you the freedom to explore the matrix visually with moveable modules and the ability to add images, videos, charts and graphs. This allows you to see company internal and external factors more clearly and outline a well-define strategy for the next steps.
What would you use a SWOT analysis for?
You can conduct a simple SWOT analysis for many different objectives, but defining the objective is the first step in conducting an effective SWOT analysis. You can use the analysis to make sure your company is aligned with your growth goals, or to evaluate individual projects within a single department.
How do I write a SWOT analysis?
You’ll want to have a group of people from different parts of your company to make sure that you have representatives from all areas of the business and all products. Each group will have entirely different perspectives that are critical to making your SWOT analysis successful.
Doing a SWOT analysis is like company brainstorming meetings, and there are right and wrong ways to run them. With Xtensio’s template, everyone can add their notes at their convenience and everyone will be in sync as it comes together.
Steps to inspire your analysis brainstorm:
- Determine your objective.
- Do your research: explore areas in your industry, market, competitors.
- Make a list of company strengths.
- Make a list of company weaknesses.
- Make a list of possible opportunities.
- Make a list of possible threats.
- Conclude your analysis with a well-defined internal strategy and steps for how you can take action. How will you use your strengths to overcome threats? How will you improve your weaknesses to take advantage of opportunities?
What are examples of strengths, weaknesses, opportunities and threats in a SWOT analysis?
Strengths and weaknesses are internal factors — these are things that you have at least some control over. Examples may include your product patents, intellectual property, technologies and resources, your location, your team. These factors should also highlight what your team and/or product does better than your competitors and things that your company lacks.
Opportunities and threats are external factors — things that are going on outside your company, in the larger market. Some examples of opportunities might be few competitors in the area or an emerging need for your product. Examples of threats may include rising prices of materials or new competitors entering the market. You can take advantage of opportunities and protect against threats, but you can’t change them.
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Yes! We have a couple of SWOT analysis examples and templates above that you can use as a starting point to help think about your own need for your product or organization. Use the examples for inspiration to help your company excel. Click on one of the SWOT template examples to start editing your external factors and internal strengths and strategy. Make sure you read the instructional template copy to understand what information needs to be added to each section of the template.
Understanding your internal strengths and weaknesses, your external opportunities and threats requires digging into your existing customers. You could ask customers to fill out a satisfaction survey. Then use the information collected in the survey to fill out the user persona template and find out what your existing customer-base is happy with and what they think could be better. The swot template will have questions to guide you.
Yes! You can invite as many people as you’d like to collaborate on your SWOT analysis, ensuring your whole team is aligned in real-time. Here’s more on real-time collaboration.
When you’re ready to share your company or product SWOT analysis, choose between presenting it as a full-screen digital slideshow, sending it as a responsive web link or exporting your fact sheet as a PDF or PNG (premium feature). All of your share options are located at the top right of your edit screen. Learn more about the different ways to share your folios in this tutorial video.
We do! There are a number of different business strategy templates, examples and resources you might use to guide you through the process of planning, establishing and growing your business. Check out our Strategy toolbox and our Business Development toolbox to find more tools and resources.