BONUS: Read the SWOT Analysis how-to guide.

SWOT Analysis Template

Used 65567 times | Updated October 28, 2023

All business endeavors come with risks and rewards. Ease this uncertainty by determining your company’s strengths and weaknesses with the SWOT Analysis template. Work with your team on the live doc to uncover potential opportunities and threats and define your company, department or project strengths and weaknesses.

SWOT analyses can be applied to an entire company or organization to determine if the business is aligned with target growth trajectories and success milestones.
Uncover a need for a new department within the organization or new workflow strategies.
Use the SWOT matrix to evaluate a new business idea. Many startups use swot templates as part of the business planning process.

Use This Template

Xtensio is your team space for beautiful living documents.
Create, manage and share business collateral, easily.
Join the 190,831 changemakers.

Use This Template

Xtensio is your team space for beautiful living documents.
Create, manage and share business collateral, easily.
Join the 190,831 changemakers.

SWOT analyses can be applied to an entire company or organization to determine if the business is aligned with target growth trajectories and success milestones.
Uncover a need for a new department within the organization or new workflow strategies.
Use the SWOT matrix to evaluate a new business idea. Many startups use swot templates as part of the business planning process.

BONUS: Read the SWOT Analysis how-to guide.

Strategy UX Design

How to conduct a SWOT analysis with Xtensio

Click and start editing, no account or credit card required.
Follow along with the instructional SWOT analysis template details. Add charts, graphs, images, and videos to customize the report template and make it your own. Drag & drop. Resize. It’s the easiest editor ever.

Customize everything in the SWOT analysis template to match your brand.
Define your style guide. Add your (or your client’s) brand fonts and colors. You can even pull colors directly from a website to easily brand your SWOT analyses and more.

Work on the key details of your SWOT analysis together on the cloud.
Add colleagues (or clients) to collaborate on the SWOT analysis template. Changes automatically save and sync across all devices, in real-time.

Share a link. Present a slideshow. Embed. Download a PDF/PNG.
The SWOT analysis template seamlessly adapts to your workflow. No more jumping from tool-to-tool to design different types of deliverables.

Reuse and repurpose.
Save your own custom SWOT analysis templates. Or copy and merge into other documents.

What is a SWOT analysis template?

The SWOT analysis is a basic method for identifying your organization’s strengths, weaknesses, opportunities, and threats. The SWOT matrix is useful for strategic planning and project management. This exercise allows you to examine both external and internal elements affecting your business and capitalize on those that can assist your corporation in staying ahead of the competition and planning for growth.

Your SWOT could be created with an Excel or Word template, but Xtensio’s free SWOT template gives you the freedom to explore the matrix visually with moveable modules and the ability to add images, videos, charts, and graphs. This allows you to see the company’s internal and external factors more clearly and outline a well-defined strategy for the next steps.

What would you use a SWOT analysis for?

You can conduct a simple SWOT analysis for many different objectives, but defining the objective is the first step in conducting an effective SWOT analysis. You can use the analysis to make sure your company is aligned with your growth goals or to evaluate individual projects within a single department.

How do I write a SWOT analysis?

You should assemble a group of people from various departments inside your firm to ensure that you have representatives from all sectors of the business and all goods. Each group will have wholly distinct perspectives that are crucial to the success of your SWOT study.

Doing a SWOT analysis is like company brainstorming meetings, and there are right and wrong ways to run them. With Xtensio’s template, everyone can add their notes at their convenience and everyone will be in sync as it comes together.

Steps to inspire your analysis brainstorm:

Determine your objective.
Do your research: explore areas in your industry, market, and competitors. (Use the Competitive Analysis Template)
Make a list of company strengths.
Make a list of company weaknesses.
Make a list of possible opportunities.
Make a list of possible threats.
Conclude your analysis with a well-defined internal strategy and steps for how you can take action. How will you use your strengths to overcome threats? How will you improve your weaknesses to take advantage of opportunities?

What are examples of strengths, weaknesses, opportunities, and threats in a SWOT analysis?

Strengths and weaknesses are internal factors — these are things that you have at least some control over. Examples may include your product patents, intellectual property, technologies and resources, your location, and your team. These factors should also highlight what your team and/or product does better than your competitors and things that your company lacks.

External factors are opportunities and risks that occur outside of your organization and in the bigger market. Opportunities can include a lack of competition in the area or a rising need for your product. Rising material prices and new competitors joining the market are two examples of dangers. You can seize opportunities and defend against threats, but you can’t change them.

Are there alternatives to the SWOT Analysis?

Yes. SWOT Analysis may not cover specific aspects of your strategic approach, or it may not be the best match for your business philosophy. We are curating some SWOT Alternatives to do business in a changing world.

Frequently asked questions

What is SWOT Analysis and Examples?

SWOT Analysis is a strategic tool used for identifying Strengths, Weaknesses, Opportunities, and Threats related to a business or project. For example, a tech startup may have strengths like innovative products but weaknesses like limited funding.

What are the 5 Elements of SWOT Analysis?

Traditionally, SWOT Analysis has four elements: Strengths, Weaknesses, Opportunities, and Threats. However, some versions include a fifth element, “Trends,” to account for changing market or industry conditions.

How Do You Briefly Explain SWOT Analysis?

SWOT Analysis is a framework used to evaluate an organization’s competitive position by identifying its Strengths, Weaknesses, Opportunities, and Threats. It aids in strategic planning and decision-making.

What are the 3 Threats for SWOT Analysis?

Three common threats in a SWOT Analysis could be increased competition, regulatory changes, and economic downturns. These external factors can adversely affect a business’s performance.

Why is SWOT Analysis Important?

SWOT Analysis is crucial for understanding your business landscape. It helps in strategic planning, problem-solving, and decision-making by providing a comprehensive view of internal and external factors affecting your business.

How Do You Conduct a SWOT Analysis?

To conduct a SWOT Analysis, start with Xtensio’s free template. It has quadrants for Strengths, Weaknesses, Opportunities, and Threats. Then, brainstorm and list relevant factors under each category. Analyze the results to formulate strategies.

What are Examples of Strengths in a SWOT Analysis?

Examples of Strengths in a SWOT Analysis could include a strong brand reputation, a skilled workforce, proprietary technology, or a robust distribution network.

What are Examples of Weaknesses in a SWOT Analysis?

Weaknesses in a SWOT Analysis may consist of outdated technology, limited resources, poor management, or a weak supply chain.

How is SWOT Analysis Different from PESTLE Analysis?

While SWOT Analysis focuses on internal Strengths and Weaknesses along with external Opportunities and Threats, PESTLE Analysis examines external macro-environmental factors like Political, Economic, Social, Technological, Legal, and Environmental conditions.

Can SWOT Analysis be Used for Personal Development?

Yes, SWOT Analysis is not limited to businesses. It can be an effective tool for personal development by helping individuals identify their personal strengths, weaknesses, opportunities, and threats.