Swot Analysis

SWOT Analysis Template and Examples

Used 979 times

All startup endeavors come with risks and rewards. Ease this uncertainty by determining your company’s strengths and weaknesses with the SWOT Analysis template. Work with your team on the live doc to uncover potential opportunities and threats. Take it a step further by creating a SWOT of your competitors. Share the analysis as a link or export a PDF to align your team. Find tips on creating yours in our How-To Guide >

Editable SWOT
Analysis Examples:

Companies, concepts, people, names below are imaginary. Designs and layouts are for your inspiration. If you like them, you can add them to your dashboard with one click and use them as a starting point for your company.


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Folios are full-screen digital presentations, responsive web pages and exportable PDF or PNGs all-in-one. A folio can be anything from a brief business strategy exercise to a full-length presentation. Start with one of our templates, or create anything you need with the blank slate tool.

Your folios are live pages that you can edit and collaborate on with colleagues, clients and other key players. All of your changes—from dragging and dropping modules, to editing graphs, to changing colors— will save and sync instantly across devices. Here’s more on Making a Folio.

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What would I use the SWOT analysis template for?

Filling out the SWOT template is a simple but useful strategy for analyzing your organization’s strengths and weaknesses. It will also help you assess the opportunities and threats you face. An exercise useful for both startup endeavors and established businesses going through a transformation, the SWOT analysis helps establish where you stand in the market.

How do I know what my strengths and weaknesses are?

This requires digging into your existing customers. You can ask customers to fill out a satisfaction survey. Then use the information collected in the survey to fill out the user persona template and find out what your existing customer-base is happy with and what they think could be better.

How can I assess my opportunities and threats?

You can see where you stand in your market by filling out the competitive analysis template. This will help you find out what opportunities there are to bring value to your ideal customer and see what obstacles stand as a threat to your company’s success. By digging into your market, you’ll be able to create a strong SWOT analysis that leads to more effective ways of utilizing company resources towards your goals.

Can I add colleagues to edit my SWOT analysis?

Yes! On the Business plan, you can invite as many people as you’d like to collaborate on your SWOT, ensuring your whole team is aligned. Here’s more on real-time collaboration.

How do I share my SWOT analysis?

When you’re ready to share your SWOT analysis, choose between presenting it as a full-screen digital slideshow, sending it as a responsive web link or exporting your SWOT analysis as a PDF or PNG (premium feature). All of your share options are located at the top right of your edit screen. Learn more about the different ways to share your folios in this tutorial video.

Do you have other tools for finding market fit?

We do! There are a number of different business strategy templates, examples and resources to guide you through the process of establishing and growing your business. Check out our Strategy toolbox and our Business Development toolbox to find more tools and resources.

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