SWOT Analysis Template
This free SWOT Analysis Template helps you easily dig into your business’s strengths, weaknesses, opportunities, and threats. It works for any business and is fully customizable, visually engaging, and collaborative. Plus, you can access your work from any device and collaborate with your team in real time.
Need guidance? Follow along with the SWOT Analysis how-to guide.
Xtensio is your team space for beautiful living documents.
Create, manage and share business collateral, easily.
Join the 309,133 changemakers.
SWOT Analysis examples you can customize
Table of Contents
What is a SWOT Analysis?
A SWOT analysis helps in identifying internal strengths and weaknesses, as well as external opportunities and threats. It’s commonly used to assess a company’s alignment with its growth and success goals.
Components of a SWOT Analysis
Strengths
- What your company does well
- Unique selling propositions
- Internal resources
Weaknesses
- Areas needing improvement
- Competitive disadvantages
- Resource limitations
Opportunities
- Market gaps
- Emerging trends
- Potential growth areas
Threats
- Competitors
- Regulatory changes
- Market volatility
How to Conduct a SWOT Analysis
- Gather your team.
- Set up quadrants.
- Identify strengths, weaknesses, opportunities, and threats.
- Document and share findings.
- Develop action items.
Please read the how-to guide for more detailed instructions, best practices, and tips.
Benefits of a SWOT Analysis
- Provides a comprehensive view of your business.
- Helps in strategic planning.
- Identifies growth opportunities and potential risks.
Why Use This Template?
Completely Free
Dive in without worrying about fees.
Team collaboration enabled
Bring your team together right inside the template. work together in real time.
Fully customizable
Just click and edit everything. Change it up to reflect your style or match your company’s colors and fonts. It’s all just drag-and-drop easy.
Includes guidance
Not sure where to start? We’ve got your back with handy tips, how-to guides, and prompts right where you need them, guiding you through each step.
Easy to share
Share with a simple link, your stakeholders can see what you’re up to, anytime and anywhere. You can also present, embed, or download as PDF and PNG.
Accessible from any device
On the go or at your desk, your work is always ready for you. It’s all online, so you can pick up right where you left off from any device. It is responsive so it will look everywhere.
Comes with analytics
Get detailed insights on who is viewing your work and how they are consuming it.
Very simple and Intuitive
Jump right in without the steep learning curve. We’ve kept everything straightforward, so you can focus on what matters.
Secure and private
We take your privacy very seriously. Brainstorm in peace, knowing your ideas are protected.
Great support
Stuck on something? Reach out! We’re here to help with tips, tricks, and friendly advice whenever you need it.
Design, manage and share beautiful living documents… easily, together. Explore Xtensio
- Click and edit anything… together.
- Customize to match your branding.
- Share with a link, present, embed or download.
Teams use Xtensio to craft and share beautiful living documents.
309,133 users and counting.
Jeff Schenck
Marketing Manager @
David Nason
Grace Ghunaim
Global Chief Strategy Officer (CSO) @
Ben Cary
Founder @
Jennifer Alt
UI/UX Designer @
Zac Heisey
Director of Digital Marketing @
Jenny Johansson
UX Manager @
Ryan Dobson
Global Engineering Manager @