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BONUS: Read the SWOT Analysis how-to-guide.

SWOT Analysis Template

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All business endeavors come with risks and rewards. Ease this uncertainty by determining your company’s strengths and weaknesses with the SWOT Analysis template. Work with your team on the live doc to uncover potential opportunities and threats and define your company, department or project strengths and weaknesses.

  • SWOT analyses can be applied to an entire company or organization to determine if the business is aligned with target growth trajectories and success milestones.
  • This strategy can also be applied to understanding the effectiveness of a particular project or department.
  • Uncover a need for a new department within the organization or new workflow strategies.
  • Use the SWOT matrix to evaluate a new business idea. Many startups use swot templates as part of the business planning process.
  • Or simply use the template SWOT analysis for personal development.

Xtensio is your team space for beautiful living documents.
Create, manage and share business collateral, easily.

Join the 66,806 changemakers.

Used 3508 times     Share  

User Persona

Xtensio is your team space for beautiful living documents.
Create, manage and share business collateral, easily.

Join the 66,806 changemakers.

BONUS: Read the SWOT Analysis how-to-guide.

All business endeavors come with risks and rewards. Ease this uncertainty by determining your company’s strengths and weaknesses with the SWOT Analysis template. Work with your team on the live doc to uncover potential opportunities and threats and define your company, department or project strengths and weaknesses.

  • SWOT analyses can be applied to an entire company or organization to determine if the business is aligned with target growth trajectories and success milestones.
  • This strategy can also be applied to understanding the effectiveness of a particular project or department.
  • Uncover a need for a new department within the organization or new workflow strategies.
  • Use the SWOT matrix to evaluate a new business idea. Many startups use swot templates as part of the business planning process.
  • Or simply use the template SWOT analysis for personal development.

How to conduct a SWOT analysis with Xtensio

1

Click and start editing, no account or credit card required.

Follow along with the instructional SWOT analysis template details. Add charts, graphs, images, and videos to customize the report template and make it your own. Drag & drop. Resize. It’s the easiest editor ever.

2

Customize everything in the SWOT analysis template to match your brand.

Define your style guide. Add your (or your client’s) brand fonts and colors. You can even pull colors directly from a website to easily brand your SWOT analyses and more.

3

Work on the key details of your SWOT analysis together on the cloud.

Add colleagues (or clients) to collaborate on the SWOT analysis template. Changes automatically save and sync across all devices, in real-time.

4

Share a link. Present a slideshow. Embed. Download a PDF/PNG.

The SWOT analysis template seamlessly adapts to your workflow. No more jumping from tool-to-tool to design different types of deliverables.

5

Reuse and repurpose.

Save your own custom SWOT analysis templates. Or copy and merge into other documents.

What is a SWOT analysis template?

The SWOT analysis is a simple tool to help you identify the strengths, weaknesses, opportunities and threats of your organization. You’ll want to use the SWOT matrix for strategic planning and project management. This exercise allows you to look at both external and internal factors that are affecting your business and take advantage of factors that can help your organization get ahead of the competitors and plan for growth.

Your SWOT could be created with an Excel or Word template, but Xtensio’s free SWOT template gives you the freedom to explore the matrix visually with moveable modules and the ability to add images, videos, charts and graphs. This allows you to see company internal and external factors more clearly and outline a well-define strategy for the next steps.

What would you use a SWOT analysis for?

You can conduct a simple SWOT analysis for many different objectives, but defining the objective is the first step in conducting an effective SWOT analysis. You can use the analysis to make sure your company is aligned with your growth goals, or to evaluate individual projects within a single department.

How do I write a SWOT analysis?

 

You’ll want to have a group of people from different parts of your company to make sure that you have representatives from all areas of the business and all products. Each group will have entirely different perspectives that are critical to making your SWOT analysis successful.

Doing a SWOT analysis is like company brainstorming meetings, and there are right and wrong ways to run them. With Xtensio’s template, everyone can add their notes at their convenience and everyone will be in sync as it comes together.

Steps to inspire your analysis brainstorm:

  • Determine your objective.
  • Do your research: explore areas in your industry, market, competitors.
  • Make a list of company strengths.
  • Make a list of company weaknesses.
  • Make a list of possible opportunities.
  • Make a list of possible threats.
  • Conclude your analysis with a well-defined internal strategy and steps for how you can take action. How will you use your strengths to overcome threats? How will you improve your weaknesses to take advantage of opportunities?

What are examples of strengths, weaknesses, opportunities and threats in a SWOT analysis?

Strengths and weaknesses are internal factors — these are things that you have at least some control over. Examples may include your product patents, intellectual property, technologies and resources, your location, your team. These factors should also highlight what your team and/or product does better than your competitors and things that your company lacks.

Opportunities and threats are external factors — things that are going on outside your company, in the larger market. Some examples of opportunities might be few competitors in the area or an emerging need for your product. Examples of threats may include rising prices of materials or new competitors entering the market. You can take advantage of opportunities and protect against threats, but you can’t change them.

The SWOT Analysis is part of these toolboxes:

Check out related templates, examples and resources.

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Frequently asked questions

What is Xtensio?

Xtensio is the quickest and easiest way for teams to create, share and manage all of their business documents together. Create pitches, sales sheets, reports, case studies, agendas and more. Add images, videos, tables, buttons and other interactive modules. Drag and drop, resize, change backgrounds, colors. Share a link. Present a digital slideshow. Export a PDF/PNG.

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A folio is a live webpage, a full-screen digital slideshow presentation and an exportable PDF/PNG document all-in-one. Folios are responsive, collaborative and completely customizable.

Start from an instructional templateeditable example or a blank folio to build all your business documents and presentations with the ease of a web builder. Add team members and guests to work together in real-time on the cloud. Changes instantly sync to the live version of the folio so both internal and external stakeholders are always up-to-date. Folios are the next generation of flexible documents and presentations.

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Unlike other presentation or document creators, Xtensio works like a web builder so you can easily drag and drop interactive content, customize the layout, and change colors, fonts, backgrounds to get professional-looking business content out the door quickly, without needing a designer.

You can collaborate with team members and guests to work together in real-time on the cloud. And the flexibility to share folios as live web links, digital slideshow presentations or exportable PDF/PNGs means you don’t have to jump between tools when creating different deliverables. Check out this page to see how Xtensio outpaces the competition.

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Can I create a free SWOT analysis?
Yes. You can try out Xtensio’s simple editor and any template, including the analysis swot template without creating an account. To save your work, collaborate with your team and access other premium features and resources, you can upgrade to premium. Plans start at $8 per month.
What would I get by upgrading to a premium plan?

By upgrading to our premium plans, you’ll have a private, branded workspace with your own URL where you, your team members and guests can create and collaborate on multiple presentations and documents.

You’ll be able to lock branding across your deliverables with the team style guide, streamline the creation process with custom templates, unlock exports, add password protection and customize individual shared links, and view folio stats to stay updated on all of your projects. Here’s more about our premium plans.

Do you have any example SWOT analysis templates I can use?
Yes! We have a couple of SWOT analysis examples and templates above that you can use as a starting point to help think about your own need for your product or organization. Use the examples for inspiration to help your company excel. Click on one of the SWOT template examples to start editing your external factors and internal strengths and strategy. Make sure you read the instructional template copy to understand what information needs to be added to each section of the template.
What are examples of strengths and opportunities in a SWOT analysis?

Understanding your internal strengths and weaknesses, your external opportunities and threats requires digging into your existing customers. You could ask customers to fill out a satisfaction survey. Then use the information collected in the survey to fill out the user persona template and find out what your existing customer-base is happy with and what they think could be better. The swot template will have questions to guide you.

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Can I add colleagues to edit my SWOT analysis?

Yes! You can invite as many people as you’d like to collaborate on your SWOT analysis, ensuring your whole team is aligned in real-time.  Here’s more on real-time collaboration.

How do I share my SWOT analysis?
When you’re ready to share your company or product SWOT analysis, choose between presenting it as a full-screen digital slideshow, sending it as a responsive web link or exporting your fact sheet as a PDF or PNG (premium feature). All of your share options are located at the top right of your edit screen. Learn more about the different ways to share your folios in this tutorial video.
Do you have other tools for finding market fit?

We do! There are a number of different business strategy templates, examples and resources you might use to guide you through the process of planning, establishing and growing your business. Check out our Strategy toolbox and our Business Development toolbox to find more tools and resources.

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