Brand Guidelines Template

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These terms are used interchangeably in most cases. There might be slight differences in the contents of each document, or resource. The common purpose for all is to hold the brand elements and assets. Brand Guidelines are comprehensive in the sense that they include both visual and verbal guidance to implement a brand’s presence out there. Brand Books can be even larger documents that detail specific use cases, and examples of implementation on many channels for both client-facing and internal communications. And Style Guides are typically more focused on creative assets such as graphic design, photography, videography, and voice and tone for copywriting. From here on style guides can go even more granular as Visual Style Guides, Literary Style Guides, UX Design Style Guide, UI Patterns Guide, and so on.

Yes! You can invite brand strategists, marketing teams, and graphic designers to your Brand Guidelines document as you develop all the elements of your branding. As a platform, Xtensio helps improve the way your team works. Here’s more on real-time collaboration.

When you’re ready to share your completed Brand Guidelines, choose between these options: 
Present it as a full-screen digital slideshow
Send it as a responsive web link (you can even have the link show in slide view)
Export it as a PDF or PNG. 
Learn more about the different ways to share your projects in this tutorial video.

Brand guidelines are applicable to any organization or a person that has a brand name and identity. Larger companies may have comprehensive brand books. Whereas startup brand guides might use a brief overview of the visual style and tone of voice of their budding brands. A small business might simply keep a One Page style guide. Of course, personal brands and nonprofits need to keep all their assets consistent with the help of a style guide. Style Guides can also be used for more specific purposes such as social media campaign asset management or to User Interface design rules.

Easily. Xtensio’s templates are fully customizable. You can use it as is simply by typing and editing the instructional text, and replacing images. If you’d like to go further apply any style you like. Change colors and fonts to match your branding. With drag and drop editor you can modify the layout, and repurpose the template for your specific needs. 

Please do. Start with an existing template, modify it to your own needs and visual style, and save it as your team template. Start off new projects based on your own version. Submit a unique template design to us and we will promote it along with your profile!