User Persona Template and Examples

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Folios are full-screen digital presentations, responsive web pages and exportable PDF or PNGs all-in-one. A folio can be anything from a brief business strategy exercise to a full-length presentation. Start with one of our templates, or create anything you need with the blank slate tool.

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No. You can try all of our free templates with any of our plans. The limitations are only on your active folios. On the Free plan, you may have one active folio at a time. If you’d like to create another folio, you upgrade to one of our premium plans or delete the folio that’s currently active on your dashboard.

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By upgrading to our premium plans, you’ll create a private and branded workspace with your own URL where you, your team members and guests can create and collaborate on multiple presentations and documents, lock branding across your deliverables with the team style guide, streamline the creation process with custom templates, unlock exports, add password protection and customize individual shared links, and view folio stats to stay updated on all of your projects. Here’s more about our premium plans.

User (or buyer) personas represent real, living people who engage with your product. Filling out the user persona template allows you to create your ideal user “types.” These personas will help you in all decision making, from product features to the tone of your taglines.

Yes! We have a couple of user persona examples above that you can use as a starting point for your own. If you find a style you like, use it for your inspiration. Just click on one of the examples further up on this page to save it as a folio and start editing with your own content.

Your user personas should represent real, living people who engage with your product. We suggest talking to consumers before completing this template. Send emails, hop on calls, run surveys and questionnaires. Record and synthesize information. Find more tips for filling out the user persona template here.

Yes! On the Business plan, you can invite as many people as you’d like to collaborate on your user persona, ensuring your whole team is aligned. Here’s more on real-time collaboration.

When you’re ready to share your user persona, choose between presenting it as a full-screen digital slideshow, sending it as a responsive web link or exporting your persona as a PDF or PNG (premium feature). All of your share options are located at the top right of your edit screen. Learn more about the different ways to share your folios in this tutorial video.

We do! There are a number of different business strategy templates, examples and resources to guide you through the process of establishing and growing your business. Check out our Strategy toolbox, our Marketing toolbox and our UX Design toolbox to find more tools and resources.