User Persona Template and Examples
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Every decision you make, from product features to the tone of your taglines, needs to answer to your customers. This user (or Buyer) Persona template allows you to come up with your ideal user “types” by using the intuitive editor to fill in the preset template. Move interactive modules around to adjust the layout. Add your team as collaborators. Share it as a link, present it as a slideshow or export a PDF. Find tips on creating a strong customer persona in our How-To Guide >
Editable User Persona Examples:
Companies, concepts, people, names below are imaginary. Designs and layouts are for your inspiration. If you like them, you can add them to your dashboard with one click and use them as a starting point for your company.
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Frequently Asked Questions
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What would I use the buyer persona template for?
User (or buyer) personas represent real, living people who engage with your product. Filling out the UX persona template allows you to create your ideal user “types.” These personas will help you in all decision making, from product features to the tone of your taglines.
Do you have any examples I can use?
Yes! We have a couple of user persona examples above that you can use as a starting point for your own. If you find a style you like, use it for your inspiration. Just click on one of the examples further up on this page to save it as a folio and start editing with your own content.
How do I find the info needed to fill out the user persona?
Your user personas should represent real, living people who engage with your product. We suggest talking to consumers before completing this template. Send emails, hop on calls, run surveys and questionnaires. Record and synthesize information. Find more tips for filling out the user persona template here.
Can I add colleagues to edit my user persona?
Yes! On the Business plan, you can invite as many people as you’d like to collaborate on your user persona, ensuring your whole team is aligned. Here’s more on real-time collaboration.
How do I share my user persona?
When you’re ready to share your buyer persona, choose between presenting it as a full-screen digital slideshow, sending it as a responsive web link or exporting your persona as a PDF or PNG (premium feature). All of your share options are located at the top right of your edit screen. Learn more about the different ways to share your folios in this tutorial video.
Do you have other business strategy exercises?
We do! There are a number of different business strategy templates, examples and resources to guide you through the process of establishing and growing your business. Check out our Strategy toolbox, our Marketing toolbox and our UX Design toolbox to find more tools and resources.
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