Bonus: Follow our step-by-step guide for creating a strong user persona:
How To Create A User Persona

User Persona Template and Examples

Used 137974 times


Every decision you make, from product features to the tone of your taglines, needs to answer to your customers. Here’s how Xtensio makes it easy to create your user persona(s) and define your ideal user “types” in minutes, without a designer!

Join the 145,294 changemakers.
Xtensio is the new and better way to
create, manage and share beautiful living documents.

Save to your dashboard with one click and start editing.
Follow along with the instructional copy. Add charts, graphs, images and videos to customize further. Drag & drop. Resize. It’s the easiest editor ever.

Customize everything to match your brand.
Define your style guide; Add your (or your client’s) brand fonts and colors. You can even pull colors directly from a website.

Work together on the cloud.
Add colleagues (or clients) to collaborate on your persona. Changes automatically save and sync across all devices, in real-time.

Share a link. Present a slideshow. Embed. Download a PDF/PNG.
Your user persona seamlessly adapts to your workflow. No more jumping from tool-to-tool to create different types of deliverables.

Reuse and repurpose.
Save your own custom templates. Or copy and merge into other documents.

See how Xtensio can help your business

Startup Tools


Launch better products and grow faster. Learn More

Sales Tools

Sales Teams

Drive sales efficiency and close sales faster. Learn More

Consulting Tools


Simplify workflow and make clients successful. Learn More

Marketing Agency Tools

Marketing Teams

Create, share and manage branded collateral in one place. Learn More

Innovation Tools

Product Teams

Build successful products efficiently. Learn More

Digital Transformation Tools

UX Designers

Enhance user satisfaction, decrease turnaround times. Learn More

Used by the world’s top businesses

145,294 users and counting.

Xtensio Business
Xtensio business
In the past, we’ve used Asana to work together, and PowerPoint to present to other stakeholders. Xtensio replaces the need for both brilliantly.

David Nason
CEO/Founder, HireBrain

We use Xtensio both internally and on client projects. Definitely better than your standard agency deck or PPT presentation.

Zac Heisey
Director of Digital Marketing, Tribe Interactive

Xtensio simplified the disjointed process we were using in a Word doc and made communicating our research and reports with clients much smoother.

Tracey Dunlap
Chief Experience Officer, Zenmonics

Frequently Asked Questions

What is Xtensio?

Xtensio is a creative collaboration platform to design living documents, work together with internal and external teams, and flexibly share your work as digital presentations, responsive web pages or exportable PDF or PNGs.

What's a folio?

Folios are full-screen digital presentations, responsive web pages and exportable PDF or PNGs all-in-one. A folio can be anything from a brief business strategy exercise to a full-length presentation. Start with one of our templates, or create anything you need with the blank slate tool.

Your folios are live pages that you can edit and collaborate on with colleagues, clients and other key players. All of your changes—from dragging and dropping modules, to editing graphs, to changing colors— will save and sync instantly across devices. Here’s more on Making a Folio.

Do I have limits on the number of templates I can try?

No. You can try all of our free templates with any of our plans. The limitations are only on your active folios.

Is my data private and secure?

Yes. All Xtensio plans include 128 bit SSL encryption and backups to ensure your data is secure. Your work belongs to you. Your folios are private unless you decide to share them or make them public. Here’s more on the range of sharing options on Xtensio, from completely private to public.

Is Xtensio really free?

Yes. You will never be asked to provide credit card information for Xtensio’s free account.

What would I get by upgrading to a premium plan?

By upgrading to our premium plans, you’ll create a private and branded workspace with your own URL where you, your team members and guests can create and collaborate on multiple presentations and documents, lock branding across your deliverables with the team style guide, streamline the creation process with custom templates, unlock exports, add password protection and customize individual shared links, and view folio stats to stay updated on all of your projects. Here’s more about our premium plans.

What would I use the buyer persona template for?

User (or buyer) personas represent real, living people who engage with your product. Filling out the ux persona template allows you to create your ideal user “types.” These personas will help you in all decision making, from product features to the tone of your taglines.

Do you have any examples I can use?

Yes! We have a couple of customer persona examples above that you can use as a starting point for your own. If you find a style you like, use it for your inspiration. Just click on one of the examples further up on this page to save it as a folio and start editing with your own content.

How do I find the info needed to fill out the user persona?

Your personas should represent real, living people who engage with your product. We suggest talking to consumers before completing this template. Send emails, hop on calls, run surveys and questionnaires. Record and synthesize information. Find more tips for filling out the customer persona Template here.

Can I add colleagues to edit my user persona?

Yes! On the Business plan, you can invite as many people as you’d like to collaborate on your user persona, ensuring your whole team is aligned. Here’s more on real-time collaboration.

How do I share my user persona?

When you’re ready to share your buyer persona, choose between presenting it as a full-screen digital slideshow, sending it as a responsive web link or exporting your persona as a PDF or PNG (premium feature). All of your share options are located at the top right of your edit screen. Learn more about the different ways to share folios in this tutorial video.

Do you have other business strategy exercises?

We do! There are a number of different business strategy templates, examples and resources to guide you through the process of establishing and growing your business. Check out our Strategy toolbox, our Marketing toolbox and our UX Design toolbox to find more tools and resources.

Xtensio is the easiest way for teams to create, manage and share beautiful living documents.

145,294 users and counting…