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Sales Sheet Template

Sales Sheet Template | | Desktop and Mobile Views

BONUS: Read the sales sheet how-to guide.

Sales Sheet Template

Used 4646 times | Updated January 18, 2023

The sales sheet is a powerful document to take advantage of while reaching out to prospective customers, investors and stakeholders. The sales sheet template will help you capture the essence of your brand’s identity and your product’s purpose, key benefits and values in a single-page format.

  • Create a visually-rich sales sheet to introduce your product.
  • Raise questions and build brand recognition by highlighting key benefits.
  • Quickly and easily present your business idea.
Use This Template

Xtensio is your team space for beautiful living documents.
Create, manage and share business collateral, easily.
Join the 102,994 changemakers.

Use This Template

Xtensio is your team space for beautiful living documents.
Create, manage and share business collateral, easily.
Join the 102,994 changemakers.


The sales sheet is a powerful document to take advantage of while reaching out to prospective customers, investors and stakeholders. The sales sheet template will help you capture the essence of your brand’s identity and your product’s purpose, key benefits and values in a single-page format.

  • Create a visually-rich sales sheet to introduce your product.
  • Raise questions and build brand recognition by highlighting key benefits.
  • Quickly and easily present your business idea.

BONUS: Read the sales sheet how-to guide.

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Use professionally built guiding templates or start from scratch. Create any document or presentation – pitches, sales sheets, reports, case studies, agendas, wikis, strategy exercises…
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Click, drag, drop, resize, customize and edit anything. Add images, videos, tables, lists, buttons, charts. Embed web pages, maps, other presentations.
Real-time collaboration
Collaborate with team members and guests in real-time. Changes save and sync across all devices automatically.
Flexible sharing
Share folios with customized links, present full-screen digital slideshows, export PDFs and PNGs. You can even embed on your website. Your work is responsive and will look good everywhere.
Ensured brand consistency
Add your fonts and colors from your (or your clients’) website. Save your style guide to lock branding for all your team and their folios.
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Example sales sheet templates

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How to create a sales sheet with Xtensio

  • Click and start editing, no account or credit card required.
    Follow along with the instructional sell sheet details. Add charts, graphs, images, and videos to customize the template and make it your own. Drag & drop. Resize. Customize the sell sheet format however you need. It’s the easiest editor ever.
  • Customize everything in the template to match your brand.
    Define your style guide. Add your (or your client’s) brand fonts and colors. You can even pull colors directly from a website to easily brand your sell sheet and more.
  • Work on your sales sheets together on the cloud.
    Add colleagues (or clients) to collaborate on the sales sheet template. Changes automatically save and sync across all devices, in real-time.
  • Share a link. Present a slideshow. Embed. Download a PDF/PNG.
    The sales sheet seamlessly adapts to your workflow. No more jumping from tool-to-tool to design different types of deliverables.
  • Reuse and repurpose.
    Save Save your own custom sales sheet templates. Or copy and merge into other documents.
Do not forget

Follow along step-by-step with the sales sheet how-to guide.

What is a sales sheet?

A sales sheet, also known as a sell sheet, a product one sheet, a line sheet, a sales slick or a product datasheet, is a strategic tool you can use to promote a business idea, product or service on a single-page document. The sales sheet is a powerful document to take advantage of while reaching out to prospective customers, investors and stakeholders via mail, email or meetings because it acts as a physical first impression.

Your sales sheet should capture the essence of your brand’s identity and the purpose of your product. It should highlight your products’ capabilities, features and benefits, and key product images.

How do I write a sales sheet?

There are many resources for sales sheet templates and sales sheet designs out there you can use for inspiration. In all of these, whether you use Xtensio’s sales sheet template or one from Adobe Indesign or Microsoft Word, the real estate on the page should be used to highlight your product as clearly as possible.

Here is a quick checklist of items that should be included in your sell sheet:

  • Your product name and logo.
  • Full-color visuals – images and videos.
  • A catchy phrase that clearly showcases your product in a one-line benefit statement.
  • A clear description of your concept and the values it brings to your prospective customer.
  • Product specifications, features and benefits.
  • Appealing data visualization with charts and graphs.
  • Your company contact information: phone number, email address, office location, website, etc.

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Frequently asked questions

What is Xtensio?

Xtensio is the quickest and easiest way for teams to create, share and manage all of their business documents together. Create pitches, sales sheets, reports, case studies, agendas and more. Add images, videos, tables, buttons and other interactive modules. Drag and drop, resize, change backgrounds, colors. Share a link. Present a digital slideshow. Export a PDF/PNG.

What’s a folio?

A folio is a live webpage, a full-screen digital slideshow presentation and an exportable PDF/PNG document all-in-one. Folios are responsive, collaborative and completely customizable.
Start from an instructional template, editable example or a blank folio to build all your business documents and presentations with the ease of a web builder. Add team members and guests to work together in real-time on the cloud. Changes instantly sync to the live version of the folio so both internal and external stakeholders are always up-to-date. Folios are the next generation of flexible documents and presentations.

How is Xtensio different from PPT, Illustrator or Word?

Unlike other presentation or document creators, Xtensio works like a web builder so you can easily drag and drop interactive content, customize the layout, and change colors, fonts, backgrounds to get professional-looking business content out the door quickly, without needing a designer.
You can collaborate with team members and guests to work together in real-time on the cloud. And the flexibility to share folios as live web links, digital slideshow presentations or exportable PDF/PNGs means you don’t have to jump between tools when creating different deliverables. Check out this page to see how Xtensio outpaces the competition.

Is my data private and secure?

Yes. All Xtensio plans include 128 bit SSL encryption and backups to ensure your data is secure. Here’s more on the range of sharing options on Xtensio, from completely private to public.

Can I create a free sales sheet?

Yes. You can try out Xtensio’s simple editor and any template, including the sales sheet template without creating an account. To save your work, collaborate with your team and access other premium features and resources, you can upgrade to premium. Plans start at $8 per month.

What would I get by upgrading to a premium plan?

By upgrading to our premium plans, you’ll have a private, branded workspace with your own URL where you, your team members and guests can create and collaborate on multiple presentations and documents.
You’ll be able to lock branding across your deliverables with the team style guide, streamline the creation process with custom templates, unlock exports, add password protection and customize individual shared links, and view folio stats to stay updated on all of your projects. Here’s more about our premium plans.

What would I use the sales sheet template for?

The sales sheet template allows you to describe your business idea and its benefits simply on a one-page format. It is a powerful tool to have for businesses while reaching out to prospective customers.

Do you have any sales sheet examples?

Yes! We have a couple of sales sheet examples above that you can use as a starting point for your own. If you find a style you like, use it for your inspiration. Just click on one of the examples further up on this page to save it as a folio and start editing with your own content.

What information is needed to create a sales sheet?

The main information you’ll need to fill out the sales sheet template is the description of your product, its features, benefits, and pricing. This requires knowing your product inside out, strong analysis, and having related visual elements ready.

Can I add colleagues to edit my sales sheet?

Yes! You can invite as many people as you’d like to collaborate on your sell sheet, ensuring your sales team is aligned on important information about the product your company is selling. As a platform, Xtensio helps improve the way your team works. Here’s more on real-time collaboration.

How do I share my sales sheet?

When you’re ready to share your sales sheet, choose between presenting it as a full-screen digital slideshow, sending it as a responsive web link or exporting as a PDF or PNG. All of your share options are located at the top right of your edit screen. Learn more about the different ways to share your folios in this tutorial video.

Do you have other sales tools?

We do! There are a number of different templates, examples and resources to guide you through the process of promoting and growing your business. Check out our Sales toolbox to find more tools and resources.

Xtensio is your team space for beautiful living documents. Create, manage and share business collateral, easily.

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