PESTLE Analysis Template
Marketers and strategists use the PESTLE Analysis as a framework to identify key external factors that may impact an organization now and in the future. The goal of this exercise is to uncover the Political, Economic, Social, Technological, Legal, and Environmental forces surrounding your organization. So that you can keep an internal true north with your next big idea while these external factors come to play.
- Identify, analyze, and monitor external factors affecting your organization.
- Use your findings to complete other business management exercises such as the SWOT analysis and the Business Model Canvas.
- Inform strategic moves and organizational decisions.
Xtensio is your team’s deliverables workspace.
Create, collaborate, and deliver client-ready docs—then keep them current.
Join 395,880 using Xtensio.
Xtensio is the workspace for professional deliverables.
Make one deliverable today—then build a repeatable system for every client and project.
This is where teams create, collaborate, organize, and deliver the documents that run their work.
Everything stays on-brand, current, and ready to share.

Organize every deliverable
Keep strategy, sales, marketing, and client docs together by workspace.
Create fast, stay consistent
Start from 200+ templates or AI drafts, then apply your brand kit.
Collaborate in the doc
No more “final_v7.pdf” loop.
Standardize across deliverables
Apply your brand kit + reusable modules so every deliverable matches.
Improve what you send
See engagement, iterate, and reuse what works across projects.
How to create a PESTLE analysis with Xtensio
- Click and start editing, no account or credit card required.
Follow along with the instructional PESTLE framework details. Add charts,
graphs, images, and videos to customize the PESTLE analysis template and make it your own. Drag & drop. Resize. It’s the easiest editor ever.
- Customize everything in the PESTLE analysis template to match your brand.
Define your style guide. Add your (or your client’s) brand fonts and colors. You can even pull colors directly from a website to easily brand your PESTLE analysis and more.
- Work on the PESTLE analysis template together on the cloud.
Add colleagues (or clients) to collaborate on the PESTLE analysis. Changes automatically save and sync across all devices, in real-time.
- Share a link. Present a slideshow. Embed. Download a PDF/PNG.
The PESTLE analysis seamlessly adapts to your workflow. No more jumping from tool-to-tool to design different types of deliverables.
- Reuse and repurpose.
Save your own PESTLE analysis template. Or copy and reuse in other documents.
What is a PESTLE analysis?
The PESTLE analysis is a strategic framework used by marketers and business strategists to identify, analyze, organize, and monitor key external factors that may impact an organization now and in the future.
The goal of this exercise is to analyze and monitor the external marketing environmental factors that have an impact on your organization. You can then use your findings to identify your threats and weaknesses in the SWOT Analysis or TOWS Matrix while defining your next big idea.
What are the six components of a PESTLE analysis?
The PESTLE analysis template helps you uncover six major external factors that may affect your organization: the political, economic, social, technological, legal and environmental.
How do you structure a PESTLE analysis?
The PESTLE analysis template outlines everything you need to analyze your organization’s external environmental factors.
- Politics: How does the government influence the economy or your organization in particular?
- Economics: How does the economic landscape directly impact your company? What are the long-term effects?
- Social: What’s going on culturally? How is this affecting your ideal consumer?
- Technology: What technological advancements are affecting operations in your industry?.
- Legal: Are there certain laws that affect your organization’s business environment? Any internal laws or legal policies?
- Environmental: How does your immediate environment impact your industry and operations?
Are there alternatives to the PESTLE Analysis?
Yes. To analyze the broader market landscape and your organization’s place in it explore these strategic frameworks.
Related to the PESTLE Analysis Template
Fully customizable templates that you can make your own.
Teams use Xtensio to create, share, and improve professional deliverables.
Trusted by 395,880 teams, founders, and consultants.



Jerome Katz
Professor of Entrepreneurship @

Jake Peters
CEO @

Robin Bramman
Founder and Chief Brand Mixologist @

Olakunle Oladehin
Executive Director @

Aaron Friedland
Executive Director @
The Walking School Bus

Robin Eyre
Owner @

Adam Sher
CEO @

Stephen Paterson
Chief Product Officer @












