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Link In Bio Options

BONUS: Read the user persona how-to guide.

Social Media Marketing

Link in Bio Template

Used 871 times | Updated May 15, 2024

  • Make beautiful quick link lists.
  • Customize with your own colors, fonts and visuals. 
  • Share your branded URL.

Start editing the Link in Bio Template Online!

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What is a Link in Bio?

A Link in Bio or a link tree is a special landing page that displays brief information and multiple links at a quick glance. It became a term of its own because it originated from people posting different links on their Instagram profiles.

On Instagram, users can’t share links in post captions or inside stories. As a workaround people started posting a promo link, a video, a news article, anything that they want to draw attention to on Instagram’s biography section. But there is only one spot for a web link on a profile screen. And sometimes you want to add more than one link on there. Or you don’t want to remove your own website URL. So because of this need to post multiple links on that one Link in Bio, many solutions began to pop up. Even entire companies were founded doing just that: creating Link in Bio pages! 

But of course, a Link in Bio can be used on any social media profile as well as other media like inside newsletters, text messages, or picked up on QR codes. See our 5 clever ways to use Link in Bio pages with 5 templates.

Link In Bio Template
Use The FREE Link in Bio Template

Design, manage and share beautiful living documents… easily, together. Explore Xtensio

  • Click and edit anything… together.
  • Customize to match your branding.
  • Share with a link, present, embed or download.

5 Tips to make your Link in Bio perform well:

With such short attention spans, especially on social media, you want the Link in Bio to perform for you at a quick glance. The best practices are: 

  • Make it on brand: Your logo, profile image, name, and a quick headline should appear on this page. It is possible that your Link in Bio may be shared out in the wild. So taking ownership of it is key. Claim a branded URL, and customize the link extension for a clean link. It’s even better to customize your Link in Bio page with your own brand’s visual style guide. Click on the section color scheme to set the main color for the Link in Bio page.
Link In Bio | Color Scheme
  • Make sure the most important info and link(s) show up above the fold. Above the fold is the visible part of the screen without having to scroll down. If you want viewers to scroll down, make the above-the-fold content exciting to want more. Lead the eye with part of an image or continuing text. This will make it clear that there is more to see.
  • Let the main Call to Action stand out with a different color or background image. Avoid putting too many buttons back to back in the same style linking to similar types of content.
Link In Bio | Main Cta Button
  • Make link names short, snappy, and clear. Ideally they should all be one ore two words maximum. If you need to be more descriptive, diversify the position of a long link name. Either with a different color or by placing it in the middle of shorter link names. This will ease the reading pace.
  • To let people “Watch in Link in Bio” use the Video Module. Copy paste URL or embed code of a video to play it inside the Link in Bio page. Turn the Autoplay setting on. So that viewers can immediately get a glimpse of your video, and will be more likely to continue watching.
Link In Bio | Add Video

There are many tools out there to create links in bios. Why use Xtensio?  

We’ll give you three main reasons:

  • Your brand name comes first in the link. (eg: yourname.xtensio.com/customURL)
  • It’s not just links. You can mix and match different button styles, embed videos, and other modules.
  • Unlimited URLs. This is great if you are making monthly lists, or segmenting different links for different audiences. 

Also, these features:  

  • Your own colors and fonts.
  • Click to play videos from YouTube, Vimeo, and more.
  • Embed playlists and tracks from Soundcloud, Spotify, and more.
  • Visual links that automatically populate thumbnails and text from websites.
  • Beautiful backgrounds and limitless customization options.
  • Looking good on both mobile and desktop views.
  • Collect emails for your newsletter.
  • Add plain text, images, GIFs.
  • Embed link in bios on your website. 
  • Not a one-trick pony. Keep all your presentable documents in one place, such as landing pages, pitch decks, proposals, and business one-pagers.

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