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BONUS: Read the social media content calendar how-to-guide.

Social media content calendar template

Used 721 times     Share  

The social media calendar is a necessary tool to streamline your team’s content creation process. It helps you plan when and which content will be shared, manage campaigns, and track deadlines.

  • Create a plan to consistently share social media content your target audience wants to see.
  • Eliminate confusion across departments and streamline content creation.
  • Easily analyze your past posts to track high-level KPIs related to larger marketing initiatives.

Xtensio is your team space for beautiful living documents.
Create, manage and share business collateral, easily.

Join the 66,806 changemakers.

Used 721 times     Share  

User Persona

Xtensio is your team space for beautiful living documents.
Create, manage and share business collateral, easily.

Join the 66,806 changemakers.

BONUS: Read the social media content calendar how-to-guide.

The social media calendar is a necessary tool to streamline your team’s content creation process used to plan when and which content will be shared, manage campaigns, and track deadlines. The social media content calendar is an ongoing process that your team should continually revisit and optimize.

  • Create a plan to consistently share social media content your target audience wants to see.
  • Eliminate confusion across departments and streamline content creation.
  • Easily analyze your past posts to track high-level KPIs related to larger marketing initiatives.

How to create a social media content calendar with Xtensio

1

Click and start editing, no account or credit card required.

Follow along with the instructional social media calendar details. Add charts, graphs, images, and videos to customize the social media content calendar template and make it your own. Drag & drop. Resize. It’s the easiest editor ever.

2

Customize everything in the social media calendar template to match your brand.

Define your style guide. Add your (or your client’s) brand fonts and colors. You can even pull colors directly from a website to easily brand your social media content calendar and more.

3

Work on the social media calendar together on the cloud.

Add colleagues (or clients) to collaborate on the social media calendar template. Changes automatically save and sync across all devices, in real-time.

4

Share a link. Present a slideshow. Embed. Download a PDF/PNG.

The social media calendar template seamlessly adapts to your workflow. No more jumping from tool-to-tool to design different types of deliverables.

5

Reuse and repurpose.

Save your own content calendar templates. Or copy and reuse in other documents.

What is a social media content calendar?

An ongoing social content calendar will help streamline your digital marketing efforts across the entire organization and help build a strong brand for your company. The goal of this exercise is to create an ongoing weekly calendar to maximize your social media marketing efforts by consistently creating high-quality content.

How do I create a social media content calendar?

Whether you’re just getting started building your organization’s social media strategy or you’re refining what’s already in place, it can be an overwhelming task to come up with ideas to fill your social content calendar. But it’s a necessary task in order to help you set realistic goals for your social strategy.

Here are some steps you can take to determine the type of content that will resonate with your audience:

1

Conduct a social media audit.

2

Decide on topics and keywords.

3

Choose a mix of content types.

4

Determine how often and when to post.

5

Create a social media content repository.

Step6

Define a collaborative content creation and review process.

1

Schedule and publish your social media content.

1

Track and measure your success.

The social media content calendar is part of these toolboxes:

Check out related templates, examples and resources.

More templates related to the social media content calendar

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Xtensio's Current Users

Xtensio allows us to create attractive deliverables to share with clients and get feedback quickly. And we can create repeatable templates again and again.

Anna Yunker

Anna Yunker

Content Strategist, Aztek Digital Agency

Xtensio is graphical, visually impactful, intuitive, and fully customizable – with no need for a learning curve.

Charles Dimov

Charles Dimov

VP Marketing, Strategy D

In the past, we’ve used Asana to work together, and PowerPoint to present to other stakeholders. Xtensio replaces the need for both brilliantly.

David Nason

David Nason

CEO/Founder, HireBrain

Xtensio makes my life much easier! As a consultant, it helps me simplify complex concepts to my clients. And it’s visually impressive.

Grace Ghunaim

Grace Ghunaim

Founder & Chief Strategist, Evolvex

Xtensio is a huge timesaver for me! Now, I can focus on the important things; what to communicate in them, not how to make them attractive.

Jenny Johansson

Jenny Johansson

UX Manager, Visma

Simple to use, lots of templates, online and easily editable. A great marketing tool to brainstorm ideas and develop strategies.

Robin Eyre

Robin Eyre

Owner, Trailblazer360

Xtensio simplified the disjointed process we were using in a Word doc and made communicating our research and reports with clients much smoother.

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Tracey Dunlap

Chief Experience Officer, Zenmonics

Creating beautiful client-facing documents has never been easier. Definitely better than your standard agency deck or PPT presentation.

Zac Heisey

Zac Heisey

Director of Digital Marketing, Tribe Interactive

Frequently asked questions

What is Xtensio?

Xtensio is the quickest and easiest way for teams to create, share and manage all of their business documents together. Create pitches, sales sheets, reports, case studies, agendas and more. Add images, videos, tables, buttons and other interactive modules. Drag and drop, resize, change backgrounds, colors. Share a link. Present a digital slideshow. Export a PDF/PNG.

What's a folio?

A folio is a live webpage, a full-screen digital slideshow presentation and an exportable PDF/PNG document all-in-one. Folios are responsive, collaborative and completely customizable.

Start from an instructional templateeditable example or a blank folio to build all your business documents and presentations with the ease of a web builder. Add team members and guests to work together in real-time on the cloud. Changes instantly sync to the live version of the folio so both internal and external stakeholders are always up-to-date. Folios are the next generation of flexible documents and presentations.

How is Xtensio different from PPT, Illustrator or Word

Unlike other presentation or document creators, Xtensio works like a web builder so you can easily drag and drop interactive content, customize the layout, and change colors, fonts, backgrounds to get professional-looking business content out the door quickly, without needing a designer.

You can collaborate with team members and guests to work together in real-time on the cloud. And the flexibility to share folios as live web links, digital slideshow presentations or exportable PDF/PNGs means you don’t have to jump between tools when creating different deliverables. Check out this page to see how Xtensio outpaces the competition.

Is my data private and secure?

Yes. All Xtensio plans include 128 bit SSL encryption and backups to ensure your data is secure. You can make shared folio links private on premium plans. Here’s more on the range of sharing options on Xtensio, from completely private to public.

Can I create free social media calendar?

Yes. You can try out Xtensio’s simple editor and any template, including the social media calendar template without creating an account. To save your work, collaborate with your team and access other premium features and resources, you can upgrade to premium. Plans start at $8 per month.

What would I get by upgrading to a premium plan?

By upgrading to our premium plans, you’ll have a private, branded workspace with your own URL where you, your team members and guests can create and collaborate on multiple presentations and documents.

You’ll be able to lock branding across your deliverables with the team style guide, streamline the creation process with custom templates, unlock exports, add password protection and customize individual shared links, and view folio stats to stay updated on all of your projects. Here’s more about our premium plans.

What would I use the social media content calendar for?

The goal of this exercise is to create an ongoing weekly calendar to maximize your social media marketing efforts by consistently creating high-quality content. Content calendars are also used to plan when and which content will be shared, manage campaigns, and track deadlines.

What information should I include in the social media content calendar?

You should include any and all information that will make your social media marketing efforts successful. This includes adding the post title, content, image or video, link, time you’ll be posting, hashtags/keywords you’ll be using and specific goals for each post.

What is a living document?

The living social media content calendar allows you to instantly sync your entire team on your content creation and planning. The document evolves as your content creation does. You can add collaborators to work in real-time. And you can share the customizable link to keep internal and external colleagues up-to-date as the project progresses. .

Can I add colleagues to edit the social content calendar?

Yes! You can invite as many people as you’d like to collaborate on your social content calendar and more. As a platform, Xtensio helps improve the way your team works.

How do I share my social media strategy?

Choose your file format. Present it as a full-screen digital slideshow, share it as a responsive web link or export it as a PDF (customize the PDF size) or PNG.

Do you have other tools for social media marketing?

We do! There are a number of different templates, examples and resources to guide you through organizing projects and syncing your team. Check out our Social Media Marketing toolbox and our Operations toolbox to find more tools and resources.

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