Social Media Content Calendar Template

How to create a social media content calendar with Xtensio

• Click and start editing, no account or credit card required.
  Follow along with the instructional social media calendar details. Add charts, graphs, images, and videos to customize the social media content calendar template and make it your own. Drag & drop. Resize. It’s the easiest editor ever.

• Customize everything in the social media calendar template to match your brand.
  Define your style guide. Add your (or your client’s) brand fonts and colors. You can even pull colors directly from a website to easily brand your social media content calendar and more.

• Work on the social media calendar together on the cloud.
  Add colleagues (or clients) to collaborate on the social media calendar template. Changes automatically save and sync across all devices, in real-time.

• Share a link. Present a slideshow. Embed. Download a PDF/PNG.
  The social media calendar template seamlessly adapts to your workflow. No more jumping from tool-to-tool to design different types of deliverables.

• Reuse and repurpose.
  Save your own content calendar templates. Or copy and reuse in other documents.

Follow along step-by-step with the social media content calendar how-to guide.

What is a social media content calendar?

An ongoing social content calendar will help streamline your digital marketing efforts across the entire organization and help build a strong brand for your company. The goal of this exercise is to create an ongoing weekly calendar to maximize your social media marketing efforts by consistently creating high-quality content.

How do I create a social media content calendar?

Whether you’re just getting started building your organization’s social media strategy or you’re refining what’s already in place, it can be an overwhelming task to come up with ideas to fill your social content calendar. But it’s a necessary task in order to help you set realistic goals for your social strategy.

Here are some steps you can take to determine the type of content that will resonate with your audience:

• Conduct a social media audit.
• Decide on topics and keywords.
• Choose a mix of content types.
• Determine how often and when to post.
• Create a social media content repository.
• Define a collaborative content creation and review process.
• Schedule and publish your social media content.
• Track and measure your success.

Explore our content marketing process essentials for other instructional templates beautifully designed and ready to present.