Social Media Report Template
The social media report is key to proving the value of your social marketing plan. Use the template to outline and analyze concrete data. This exercise will show what you’ve accomplished and help guide your social marketing strategy. This is a process that your team should continually evaluate and optimize.
- Create a visually smart, simple and easy-to-understand social media report.
- Keep track of your growth and improve your social strategy.
- Prove the value and ROI of your social media campaigns.
- Monitor your social channels and to see what works and what doesn’t so you can improve, repeat and delete.
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How to create a social media report with Xtensio
- Click and start editing, no account or credit card required.
Follow along with the instructional social media report details. Add charts, graphs, images, and videos to customize the report template and make it your own. Drag & drop. Resize. Customize the report format however you need. It’s the easiest editor ever.
- Customize everything in the social media report template to match your brand.
Define your style guide. Add your (or your client’s) brand fonts and colors. You can even pull colors directly from a website to easily brand your social media reports and more.
- Work on your social media analytics together on the cloud.
Add colleagues (or clients) to collaborate on the social media report template. Changes automatically save and sync across all devices, in real-time.
- Share a link. Present a slideshow. Embed. Download a PDF/PNG.
The social media report seamlessly adapts to your workflow. No more jumping from tool-to-tool to design different types of deliverables.
- Reuse and repurpose.
Save your own custom social media reporting template. Or copy and merge into other documents.
What is a social media report template?
Social media is a fundamental element of any digital marketing strategy. Tracking your performance on your social networks with the social media report template allows you to outline and analyze concrete social media metrics . This will help you understand what’s driving clicks, what’s bringing engagement and growing followers, etc.
What should be included in a social media report?
You’ll want to dig into the data for each social media platform (Facebook, Twitter, Instagram, Pinterest, LinkedIn, etc.) you’re posting on to get an overview of your social media strategy as a whole. Keep in mind that data can be both extremely insightful and overwhelmingly confusing. Track metrics that will help you learn and improve.
Here are some metrics you may want to consider:
- Content – How many posts, how often, how successful.
- Leads – Visitors who may become customers.
- Conversions – Leads that become paying customers.
- Reach and impressions – People who saw your posts.
- Volume – Conversion size and brand mentions.
- Engagement – Clicks, comments, shares.
- Audience – Location, gender, language, interests, occupation, age.
- Follower and audience growth – How many new followers are each of your social channels getting each month?
- Click-through with bounce rate – Website visitors and how long they stay.
- Mentions – How much are consumers talking about you?
- Insights – Product feedback, user-generated content, technical issues.
- Summary – An overview of the top social achievements.
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