Social media report template
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The social media report is key to proving the value of your social marketing plan. Use the template to outline and analyze concrete data. This exercise will show what you’ve accomplished and help guide your social marketing strategy. This is a process that your team should continually evaluate and optimize.
- Create a visually smart, simple and easy-to-understand social media report.
- Keep track of your growth and improve your social strategy.
- Prove the value and ROI of your social media campaigns.
- Monitor your social channels and to see what works and what doesn’t so you can improve, repeat and delete.
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How to create a social media report with Xtensio
- Click and start editing, no account or credit card required.
Follow along with the instructional social media report details. Add charts, graphs, images, and videos to customize the report template and make it your own. Drag & drop. Resize. Customize the report format however you need. It’s the easiest editor ever.
- Customize everything in the social media report template to match your brand.
Define your style guide. Add your (or your client’s) brand fonts and colors. You can even pull colors directly from a website to easily brand your social media reports and more.
- Work on your social media analytics together on the cloud.
Add colleagues (or clients) to collaborate on the social media report template. Changes automatically save and sync across all devices, in real-time.
- Share a link. Present a slideshow. Embed. Download a PDF/PNG.
The social media report seamlessly adapts to your workflow. No more jumping from tool-to-tool to design different types of deliverables.
- Reuse and repurpose.
Save your own custom social media reporting template. Or copy and merge into other documents.
Easily create, manage and share impressive, professional documents for every part of your business.
Xtensio is much more than your standard social media report builder.
What is a social media report template?
Social media is a fundamental element of any digital marketing strategy. Tracking your performance on your social networks with the social media report template allows you to outline and analyze concrete social media metrics . This will help you understand what’s driving clicks, what’s bringing engagement and growing followers, etc.
What should be included in a social media report?
You’ll want to dig into the data for each social media platform (Facebook, Twitter, Instagram, Pinterest, LinkedIn, etc.) you’re posting on to get an overview of your social media strategy as a whole. Keep in mind that data can be both extremely insightful and overwhelmingly confusing. Track metrics that will help you learn and improve.
Here are some metrics you may want to consider:
- Content – How many posts, how often, how successful.
- Leads – Visitors who may become customers.
- Conversions – Leads that become paying customers.
- Reach and impressions – People who saw your posts.
- Volume – Conversion size and brand mentions.
- Engagement – Clicks, comments, shares.
- Audience – Location, gender, language, interests, occupation, age.
- Follower and audience growth – How many new followers are each of your social channels getting each month?
- Click-through with bounce rate – Website visitors and how long they stay.
- Mentions – How much are consumers talking about you?
- Insights – Product feedback, user-generated content, technical issues.
- Summary – An overview of the top social achievements.
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The goal of the social media report is to outline and analyze concrete social media metrics to show what your content strategy has accomplished and help guide your future social media strategy and other marketing efforts. This is a process that your team should continually evaluate and optimize.
You should include any and all data for each social media account. This could include the social media performance, social media strategy, follower growth, engagement rate, and top performing social channels.
Xtensio’s live social media report template allows you to instantly sync your entire team throughout the process. The document can easily be updated as your product or service evolves, and as your team optimizes the strategic process. You can add collaborators to work in real-time. And you can share the customizable link to keep internal and external colleagues up-to-date as the project progresses.
Yes! You can invite as many people as you’d like to collaborate on your social media analytics report and performance indicators, ensuring your every team member is aligned on your social media campaigns and social media data. As a platform, Xtensio helps improve the way your team works. Here’s more on real-time collaboration.
When you’re ready to share your social media report, choose between presenting it as a full-screen digital slideshow, sending it as a responsive web link or exporting as a PDF or PNG. All of your share options are located at the top right of your edit screen. Learn more about the different ways to share your folios in this tutorial video.