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BONUS: Read the social media report how-to-guide.

Social media report template

Used 370 times     Share  

The social media report is key to proving the value of your social marketing plan. Use the template to outline and analyze concrete data. This exercise will show what you’ve accomplished and help guide your social marketing strategy. This is a process that your team should continually evaluate and optimize.

  • Create a visually smart, simple and easy-to-understand social media report.
  • Keep track of your growth and improve your social strategy.
  • Prove the value and ROI of your social media campaigns.
  • Monitor your social channels and to see what works and what doesn’t so you can improve, repeat and delete.

Xtensio is your team space for beautiful living documents.
Create, manage and share business collateral, easily.

Join the 66,806 changemakers.

Used 370 times     Share  

User Persona

Join the 66,806 changemakers.

Xtensio is your team space for beautiful living documents.
Create, manage and share business collateral, easily.

BONUS: Read the social media report how-to-guide.

The social media report is key to proving the value of your social marketing plan. Use the template to outline and analyze concrete data. This exercise will show what you’ve accomplished and help guide your social marketing strategy. This is a process that your team should continually evaluate and optimize.

  • Create a visually smart, simple and easy-to-understand social media report.
  • Keep track of your growth and improve your social strategy.
  • Prove the value and ROI of your social media campaigns.
  • Monitor your social channels and to see what works and what doesn’t so you can improve, repeat and delete.

How to create a social media report with Xtensio

1

Click and start editing, no account or credit card required.

Follow along with the instructional social media report details. Add charts, graphs, images, and videos to customize the report template and make it your own. Drag & drop. Resize. Customize the report format however you need. It’s the easiest editor ever.

2

Customize everything in the social media report template to match your brand.

Define your style guide. Add your (or your client’s) brand fonts and colors. You can even pull colors directly from a website to easily brand your social media reports and more.

3

Work on your social media analytics together on the cloud.

Add colleagues (or clients) to collaborate on the social media report template. Changes automatically save and sync across all devices, in real-time.

4

Share a link. Present a slideshow. Embed. Download a PDF/PNG.

The social media report seamlessly adapts to your workflow. No more jumping from tool-to-tool to design different types of deliverables.

5

Reuse and repurpose.

Save your own custom social media reporting template. Or copy and merge into other documents.

What is a social media report template?

Social media is a fundamental element of any digital marketing strategy. Tracking your performance on your social networks with the social media report template allows you to outline and analyze concrete social media metrics . This will help you understand what’s driving clicks, what’s bringing engagement and growing followers, etc.

What should be included in a social media report?

You’ll want to dig into the data for each social media platform (Facebook, Twitter, Instagram, Pinterest, LinkedIn, etc.) you’re posting on to get an overview of your social media strategy as a whole. Keep in mind that data can be both extremely insightful and overwhelmingly confusing. Track metrics that will help you learn and improve.

Here are some metrics you may want to consider:

  • Content – How many posts, how often, how successful.
  • Leads – Visitors who may become customers.
  • Conversions – Leads that become paying customers.
  • Reach and impressions – People who saw your posts.
  • Volume – Conversion size and brand mentions.
  • Engagement – Clicks, comments, shares.
  • Audience – Location, gender, language, interests, occupation, age.
  • Follower and audience growth – How many new followers are each of your social channels getting each month?
  • Click-through with bounce rate – Website visitors and how long they stay.
  • Mentions – How much are consumers talking about you?
  • Insights – Product feedback, user-generated content, technical issues.
  • Summary – An overview of the top social achievements.

The social media report is part of these toolboxes:

Check out related templates, examples and resources.

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Xtensio's Current Users
Xtensio's Current Users

Xtensio allows us to create attractive deliverables to share with clients and get feedback quickly. And we can create repeatable templates again and again.

Anna Yunker

Anna Yunker

Content Strategist, Aztek Digital Agency

Xtensio is graphical, visually impactful, intuitive, and fully customizable – with no need for a learning curve.

Charles Dimov

Charles Dimov

VP Marketing, Strategy D

In the past, we’ve used Asana to work together, and PowerPoint to present to other stakeholders. Xtensio replaces the need for both brilliantly.

David Nason

David Nason

CEO/Founder, HireBrain

Xtensio makes my life much easier! As a consultant, it helps me simplify complex concepts to my clients. And it’s visually impressive.

Grace Ghunaim

Grace Ghunaim

Founder & Chief Strategist, Evolvex

Xtensio is a huge timesaver for me! Now, I can focus on the important things; what to communicate in them, not how to make them attractive.

Jenny Johansson

Jenny Johansson

UX Manager, Visma

Simple to use, lots of templates, online and easily editable. A great marketing tool to brainstorm ideas and develop strategies.

Robin Eyre

Robin Eyre

Owner, Trailblazer360

Xtensio simplified the disjointed process we were using in a Word doc and made communicating our research and reports with clients much smoother.

Tracey Dunlap

Tracey Dunlap

Chief Experience Officer, Zenmonics

Creating beautiful client-facing documents has never been easier. Definitely better than your standard agency deck or PPT presentation.

Zac Heisey

Zac Heisey

Director of Digital Marketing, Tribe Interactive

Frequently asked questions

What is Xtensio?

Xtensio is the quickest and easiest way for teams to create, share and manage all of their business documents together. Create pitches, sales sheets, reports, case studies, agendas and more. Add images, videos, tables, buttons and other interactive modules. Drag and drop, resize, change backgrounds, colors. Share a link. Present a digital slideshow. Export a PDF/PNG.

What's a folio?

A folio is a live webpage, a full-screen digital slideshow presentation and an exportable PDF/PNG document all-in-one. Folios are responsive, collaborative and completely customizable.

Start from an instructional templateeditable example or a blank folio to build all your business documents and presentations with the ease of a web builder. Add team members and guests to work together in real-time on the cloud. Changes instantly sync to the live version of the folio so both internal and external stakeholders are always up-to-date. Folios are the next generation of flexible documents and presentations.

How is Xtensio different from PPT, Illustrator or Word

Unlike other presentation or document creators, Xtensio works like a web builder so you can easily drag and drop interactive content, customize the layout, and change colors, fonts, backgrounds to get professional-looking business content out the door quickly, without needing a designer.

You can collaborate with team members and guests to work together in real-time on the cloud. And the flexibility to share folios as live web links, digital slideshow presentations or exportable PDF/PNGs means you don’t have to jump between tools when creating different deliverables. Check out this page to see how Xtensio outpaces the competition.

Is my data private and secure?

Yes. All Xtensio plans include 128 bit SSL encryption and backups to ensure your data is secure. You can make shared folio links private on premium plans. Here’s more on the range of sharing options on Xtensio, from completely private to public.

Can I create a free social media report?

Yes. You can try out Xtensio’s simple editor and any template, including the social media report template without creating an account. To save your work, collaborate with your team and access other premium features and resources, you can upgrade to premium. Plans start at $8 per month.

What would I get by upgrading to a premium plan?

By upgrading to our premium plans, you’ll create a private, branded workspace with your own URL where you, your team members and guests can create and collaborate on multiple presentations and documents.

You’ll be able to lock branding across your deliverables with the team style guide, streamline the creation process with custom templates, unlock exports, add password protection and customize individual shared links, and view folio stats to stay updated on all of your projects. Here’s more about our premium plans.

What would I use the social media report template for?

The goal of the social media report is to outline and analyze concrete social media metrics to show what your content strategy has accomplished and help guide your future social media strategy and other marketing efforts. This is a process that your team should continually evaluate and optimize.

What info should I include in my social media report?

You should include any and all data for each social media account. This could include the social media performance, social media strategy, follower growth, engagement rate, and top performing social channels.

What is a living document?

Xtensio’s live social media report template allows you to instantly sync your entire team throughout the process. The document can easily be updated as your product or service evolves, and as your team optimizes the strategic process. You can add collaborators to work in real-time. And you can share the customizable link to keep internal and external colleagues up-to-date as the project progresses.

Can I add colleagues to edit my social media report?

Yes! You can invite as many people as you’d like to collaborate on your social media analytics report and performance indicators, ensuring your every team member is aligned on your social media campaigns and social media data. As a platform, Xtensio helps improve the way your team works. Here’s more on real-time collaboration.

How do I share my social media report?

When you’re ready to share your social media report, choose between presenting it as a full-screen digital slideshow, sending it as a responsive web link or exporting as a PDF or PNG. All of your share options are located at the top right of your edit screen. Learn more about the different ways to share your folios in this tutorial video.

Do you have other tools for social media marketing?

We do! There are a number of different templates, examples and resources to guide you through defining and implementing your business. Check out our Social media marketing toolbox and our Strategy toolbox  to find more tools and resources.

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