BONUS: Read the customer journey map how-to guide.

Day in the Life Journey Map Template

Used 631 times | Updated November 22, 2023

Explore the daily life of a potential customer, an audience member, a user, or put more simply: a human.

Reveal what they do, feel, and think on a typical day.
Identify the best time and place to connect with them.
Discover new service opportunities.

We created an easily editable template. Click and start to fill in. Share live.

Try first! Create an account if you like it.

Use This Template

Beautiful living documents, built like web pages.
Join 191,554 professionals using Xtensio.

Use This Template

Beautiful living documents, built like web pages.
Join 191,554 professionals using Xtensio.

Explore the daily life of a potential customer, an audience member, a user, or put more simply: a human.

Reveal what they do, feel, and think on a typical day.
Identify the best time and place to connect with them.
Discover new service opportunities.

We created an easily editable template. Click and fill in with your findings. Share live.

Try first! Create an account if you like it.

BONUS: Read the customer journey map how-to guide.

Product Management Customer Success Marketing UX Design

What is a Day in the Life Journey Map?

Day in the Life Journey Map is meant to reveal what a person does, feels, and thinks on a typical day. It is a variation of the Customer Journey Map. The difference is Day in the Life looks at a typical day of a human regardless of whether they interact with your product or organization. It’s really all about them.

While Customer Journey Maps are typically used for user experience and product design processes, more often now marketing and branding teams are employing this exercise. Our Intuitive Guide to Customer Journey Mapping is a good intro to dive into this exercise.

A day in the Life Customer Journey Map can inform two strategic moves:

Identify the best time and an ideal channel to come into a customer’s radar. Decide when to post social media content, when to send newsletters, which advertising channels to bid on, etc. Timing is everything! It’s a good tool to include in your Content Marketing stack.

Discover new product and market opportunities by analyzing a target audience’s daily routines, pain points, problems to solve, and desires to fulfill. This is particularly relevant for the budding stages of a startup company. Even more so to revisit while reshaping business strategic moves.

How to create a Day in the Life Journey Map?

Fill out a brief section about your Persona. Click and upload a representative picture of your Persona and type a name for them. This title may include their archetype or the generation they belong to. For example “GenX Explorer,” or “Working Millennial Mother.”

Quick Xtensio tip: Browse free images in Pexels’ integrated image collection. Add what you like to your library to use on various documents.

Add a quote that captures this person’s mindset. Tap into market research or user Interviews you may have conducted earlier. Another framework that can help you dive deeper into the emotions here is the Empathy Map.

Add hours of the day to set a rough schedule. This could go from daytime to nighttime, only cover the working hours of a person, or focus on their weekends depending on the day you would like to analyze.

In the cells write quick keywords about this person’s actions, feelings, places they go, and goals they have.

Quick Xtensio tip: Use the icon library to add visuals for these interactions such as devices they interact with.

Click and fill out Xtensio’s easily editable Day in the Life Journey Map template with your own insights. Share live as a link.

Alternatively, select among other types of Customer Journey Maps. Available among Xtensio’s easily editable living document templates for Marketing and Design.

Frequently asked questions

What is Xtensio?

Xtensio is the quickest and easiest way for teams to create, share and manage all of their business documents together. Create pitches, sales sheets, reports, case studies, agendas and more. Add images, videos, tables, buttons and other interactive modules. Drag and drop, resize, change backgrounds, colors. Share a link. Present a digital slideshow. Export a PDF/PNG.

Do I need to download software?

Nope. Xtensio is a web browser-based platform.

What browsers are compatible with Xtensio?

Xtensio works on recent versions of all major browsers. The smoothest experience is on Chrome.

How is Xtensio different from PPT, Illustrator or Word?

Unlike other presentation or document creators, Xtensio works like a web builder so you can easily drag and drop interactive content, customize the layout, and change colors, fonts, backgrounds to get professional-looking business content out the door quickly, without needing a designer.

You can collaborate with team members and guests to work together in real-time on the cloud. And the flexibility to share projects as live web links, digital slideshow presentations or exportable PDF/PNGs means you don’t have to jump between tools when creating different deliverables. Check out this page to see how Xtensio outpaces the competition.

What is an Xtensio folio?

An Xtensio folio is a living document. It’s a live webpage, a full-screen digital slideshow presentation and an exportable PDF/PNG document all-in-one. Folios are responsive, collaborative and completely customizable.
Start from an instructional templates or a blank folio to build all your business documents and presentations with the ease of a web builder. Add team members and guests to work together in real-time on the cloud. Changes instantly sync to the live version of the folio so both internal and external stakeholders are always up-to-date. Xtensio folios are the next generation of flexible documents and presentations.

Is my data private and secure?

Yes. All Xtensio plans include 128 bit SSL encryption and backups to ensure your data is secure. Here’s more on the range of sharing options on Xtensio, from completely private to public.

Can I create a Customer Journey Map for free?

Yes. Any Xtensio template, including the Day in the Life Journey Map, are FREE TO TRY. No need to add your credit card information to start editing. Create an account if you would like to save and share your work.

What would I get by upgrading to a premium plan?

By upgrading to a premium plan, you can claim your branded URL, unlock unlimited projects, and access additional team features to create and collaborate on documents and presentations. Here’s more about our premium plans.

Do you have a step-by-step Day in the Life Journey Map How-To Guide?

Check out our Intuitive Guide to Customer Journey Mapping which is not a step-by-step guide, because we think this tool requires more of a zigzaggy process. So our guide shows you the essential ingredients to use in a Customer Journey Map, and ways to activate your instincts during your research process.

What are the different types of Customer Journey maps?

There are 4 main types of Customer Journey Maps. – Day in the Life Journey Map
– Current State Journey Map
– Future State Journey Map
– Service Blueprint
We also created a few other variations on the Customer Journey Map for more specific use cases.

Can I invite colleagues to work on my Day in the Life Journey Map?

Yes! You can invite UX researchers, UX designers, product managers, marketing team members to your document. Work on it together, remotely. As a platform, Xtensio helps improve the way your team works. Here’s more on real-time collaboration .

How do I share my Day in the Life Journey?

When you’re ready to share your completed Day in the Life Journey, choose between these options:
– Present it as a full-screen digital slideshow
– Send it as a responsive web link (you can even have the link show in slide view)
– Export it as a PDF or PNG.
Learn more about the different ways to share your projects in this tutorial video.

Can I modify the Customer Journey Map Template?

Easily. Xtensio’s templates are fully customizable. You can use it as is simply by typing and editing the instructional text, and replacing images. If you’d like to go further apply any style you like. Change colors and fonts to match your branding. With drag and drop editor you can modify the layout, and repurpose the template for your specific needs.

Can I make my own templates on Xtensio?

Please do! Start with an existing template, modify it to your own needs and visual style, and save it as your team template. Start off new projects based on your own version. Submit a unique template design to us and we will promote it along with your profile!