xtensio logo

Xtensio

Create powerful business content together.

  • Book a Demo
  • Sign In
  • Sign Up FREE
  • xtensio logo
  • Templates
        • Pick a template. Customize together. Deliver.

          See All Templates

        • See All Templates
        • BROWSE BY CATEGORY

        • Marketing
        • Sales
        • UX Design
        • Public Relations
        • Project Management
        • Social Media Marketing
        • Customer Success
        • Product Management
        • Strategy
        • Business Development
        • Investor Relations
        • Operations
        • Reporting
  • Integrations
  • Customers
  • Learn
        • All Resources
        • LEARN WITH XTENSIO

        • Marketing
        • UX Design
        • Sales
        • Business Development
        • Investor Relations
        • Social Media Marketing
        • Public Relations
        • Product Management
        • Strategy
        • Operations
        • Customer Success
        • Project Management
        • Reporting
        • How to Guides
        • Case Studies
        • Features & Updates
        • Guest Posts
        • See All Resources

  • Pricing
  • Help
  • Book a Demo
  • Sign In
  • Xtensio is your team space for beautiful living documents.

    Sign Up FREE
    No account, no credit card required.
Content Marketing Customer Journey Template

BONUS: Read the customer journey map how-to guide.

Marketing Project Management Social Media Marketing

Content Marketing Customer Journey Map Template

Used 1000088 times | Updated August 20, 2024

Identify what type of content will most effectively reach your audience. Take a Customer’s Journey through Attraction, Authority, Affinity, and Action content. 

Use This Template

Beautiful living documents, built like web pages.
Join the 345,162 professionals using Xtensio.

Use This Template

Beautiful living documents, built like web pages.
Join the 345,162 professionals using Xtensio.

Identify what type of content will most effectively reach your audience. Take a Customer’s Journey through Attraction, Authority, Affinity, and Action content. 

BONUS: Read the customer journey map how-to guide.

Marketing Project Management Social Media Marketing

What is a Content Marketing Customer Journey Map?

Customer Journey Maps are diagrams that outline the experience of a persona as they interact with a brand, event, product, or service. There are general customer experience principles around research, implementation, and analysis to make the best out of customer journey mapping. Within those perimeters, a customer journey map can take many shapes and forms.

We put a spin on the classic customer journey map to apply it specifically in the content marketing process.

A typical CJM reviews the buyer’s funnel from awareness to advocacy. We replaced this horizontal timeline with the 4 types of content based on their purpose to connect with an audience:

  • Attraction Content. The type of content that helps you reach new audiences. It puts your brand name, brand identity, and a sense of what your company does on your potential customer’s radar. 
  • Authority Content. The type of content that earns your audience’s trust with expert knowledge and useful resources. It may be related to the product and services you provide or focus on establishing domain authority on a particular topic.
  • Affinity Content. This is the content that develops deeper ties with your customers. It may be generated by the community of users and fans, or it may cater to their stories.
  • Action Content. This is the content that earns the bread. It takes all of the above and leads your customers directly to the main call to action you hope they will take: purchase, subscribe, donate, or sign up.

Across this timeline you can identify:

  • Customer Goals and Pain points. List the motivations and needs of your audience that might lead them to your content. Draw from real human insights.
  • Customer Actions. Identify how a customer might come across and interact with your content. These would be activities that fit within their daily routine or actions that they take in a particular context.
  • Touch Points. What medium is likely to touch your audience? From paper to digital, devices to real-life interactions, list points where your content might touch your audience.
  • Content Types. List the format of the content that will best resonate with your audience.
  • Opportunities. Think about what you’re already doing that’s working. What are some untapped opportunities to experiment with? Think analytically (technical SEO, KPIs, conversion rates) but also intuitively (what feels right, what’s true to the brand, what’s unique?)

Check out our Intuitive Guide to Customer Journey Mapping which shows you the essential ingredients to use in a CJM, and ways to activate your instincts during your research process. 

What are other types of Customer Journey maps?
There are 4 main types of Customer Journey Maps.

  • Day in the Life Journey Map
  • Current State Journey Map
  • Future State Journey Map
  • Service Blueprint

We also created a few other variations on the Customer Journey Map for more specific use cases. 

How to create your Content Marketing Customer Journey Map on Xtensio?

  • Click and start editing the template, no account or credit card is required.
    Follow along with the template. Evaluate how things went, and define areas of improvement and clear steps for the future.
  • Work on your folio together on the cloud.
    Add colleagues (or clients) to collaborate on your document. Changes automatically save and sync across all devices, in real time.
  • Share a link. Present a slideshow. Embed. Download a PDF/PNG.
    No more jumping from tool to tool to design different types of deliverables.
  • Customize the template to match your brand guidelines.
    Define your style guide. Add your (or your client’s) brand fonts and colors. You can even pull colors directly from a website to esily brand your Xtensio folios.
  • Reuse and repurpose.
    Save your own custom template. Make edits, and create a limitless number of variations. Merge and bundle with other business strategic documentation.
Content Marketing Customer Journey Map

Related to the Content Marketing Customer Journey Map Template

Fully customizable templates that you can make your own.

Case Study Template
Case Study
Used 9926 times
Use Template
Customer Journey Map
Customer Journey Map
Used 12097 times
Use Template
Competitive Analysis Template
Competitive Analysis
Used 8112 times
Use Template
Digital Brochure Template
Digital Brochure
Used 6709 times
Use Template
Brand Positioning Canvas Template
Brand Positioning Canvas
Used 5782 times
Use Template
Product Fact Sheet
Fashion Apparel Fact Sheet
Used 3386 times
Use Template

See All Templates

Used by the world’s top businesses.

345,162 users and counting.

Logos Of Top Businesses That Use Xtensio: Dropbox, Disney, Adobe, Google
Logos Of Top Businesses That Use Xtensio: Uber, Microsoft, Target, Amazon
The team templates approach has been really helpful in facilitating collaboration between more design-savvy users and expert content creators.
Testimonial From Jeff

Jeff Schenck

Marketing Manager @

Linedata

Xtensio helps me simplify complex concepts and it’s visually impressive.
Testimonial From David

David Nason

CEO/Founder @

CEO/Founder @

Hirebrain

Xtensio helps me simplify complex concepts and it’s visually impressive.
Testimonial From Grace

Grace Ghunaim

Global Chief Strategy Officer (CSO) @

Evolvex

Xtensio helped my company raise $200K.
Content Marketing Customer Journey Map Template | Xtensio | 2025

Ben Cary

Founder @

CapWize

Xtensio is awesome! Highly recommended!
Testimonial From Leon

Leon Coe

Instructor @

Texas A&M University

I LOVE Xtensio. Thank you for making my life easy and for helping to ensure my deliverables look professional!
Testimonial From Jennifer

Jennifer Alt

UI/UX Designer @

Jennifer Alt Design

Creating beautiful client-facing documents has never been easier. Definitely better than your standard agency deck or PPT presentation.
Testimonial From Zac

Zac Heisey

Director of Digital Marketing @

Trailblazer360

Xtensio is a huge timesaver for me! I can focus on the important things; what to communicate in documents and presentations, not how to make them attractive.
Testimonial From Jenny

Jenny Johansson

UX Manager @

Visma

The need for this goes beyond startups and can be used by any scrum or agile team.
Testimonial From Ryan

Ryan Dobson

Global Engineering Manager @

Motorola

Drag-Corner

Teamspace for smart, beautiful deliverables.

Xtensio Logo
User
Photo
Modules
Video Module
User
Xtensio Module Toolbar
Picture Module
Sign Up FREE

345,162 users and counting…

Footer

Xtensio
  • Book a Demo

Platform

  • Templates
  • Customers
  • Pricing
  • Status
  • Help Center

Company

  • About
  • Become an Affiliate
  • Let’s Partner
  • Press
  • Careers
  • Mentions
  • Learn
  • Trust
  • Facebook
  • LinkedIn
  • Twitter
  • YouTube

Made with Love | Xtensio around the world | Terms | Privacy | Cookies | © 2025 Xtensio, Inc.