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BONUS: Read the press release how-to-guide.

Press release template

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Press releases are all about showcasing what your company has achieved, milestones that make your company worth bragging about. Collaborate with your PR team on this interactive press release template to communicate your big news.

  • Create visually-engaging press releases that grab media attention.
  • Build valuable media relationships with journalists and PR firms.
  • Establish your brand and grow your marketing channels.

Xtensio is your team space for beautiful living documents.
Create, manage and share business collateral, easily.

Join the 66,811 changemakers.

Used 1537 times     Share  

User Persona
BONUS: Read the press release how-to-guide.

Xtensio is your team space for beautiful living documents.
Create, manage and share business collateral, easily.

Join the 66,811 changemakers.

Press releases are all about showcasing what your company has achieved, milestones that make your company worth bragging about. Collaborate with your PR team on this interactive press release template to communicate your big news.

  • Create visually-engaging press releases that grab media attention.
  • Build valuable media relationships with journalists and PR firms.
  • Establish your brand and grow your marketing channels.

How to create a press release with Xtensio

1

Click and start editing, no account or credit card required.

Follow along with the instructional press release details. Add charts, graphs, images, and videos to customize the press release template and make it your own. Drag & drop. Resize. It’s the easiest editor ever.

2

Customize everything in the press release template to match your brand.

Define your style guide. Add your (or your client’s) brand fonts and colors. You can even pull colors directly from a website to easily brand your press releases and more.

3

Work on the press release template together on the cloud.

Add colleagues (or clients) to collaborate on press releases and more. Changes automatically save and sync across all devices, in real-time.

4

Share a link. Present a slideshow. Embed. Download a PDF/PNG.

The press release template seamlessly adapts to your workflow. No more jumping from tool-to-tool to design different types of deliverables.

5

Reuse and repurpose.

Save your own press release templates. Or copy and reuse in other documents.

What is a press release?

A press release is an announcement essential for ensuring the media and public know your company’s latest news. News releases are all about showcasing what your company has achieved and milestones that make your company worth bragging about. Generally, your media releases should be about one-page long and should always be written in clear, professional language.

How do you write a press release?

In order to grab the media and journalist’s attention, you’ll need to put time and effort into writing a strong, effective press release for all of your company’s major news stories.

  • Your headline should be clear, relevant and interesting.
  • Your subheadline should briefly summarize your story and support your headline.
  • Focus the first paragraph on what the reader would be interested in knowing and include valuable content that will capture attention.
  • Include a strong, appealing quote to highlight the importance of your announcement.
  • Wrap up with details explaining pricing, availability, dates, etc.
  • Share information about your company and media contact info.

The press release is part of these toolboxes:

Check out related templates, examples and resources.

More templates related to the press release

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Xtensio's Current Users
Xtensio's Current Users

Xtensio allows us to create attractive deliverables to share with clients and get feedback quickly. And we can create repeatable templates again and again.

Anna Yunker

Anna Yunker

Content Strategist, Aztek Digital Agency

Xtensio is graphical, visually impactful, intuitive, and fully customizable – with no need for a learning curve.

Charles Dimov

Charles Dimov

VP Marketing, Strategy D

In the past, we’ve used Asana to work together, and PowerPoint to present to other stakeholders. Xtensio replaces the need for both brilliantly.

David Nason

David Nason

CEO/Founder, HireBrain

Xtensio makes my life much easier! As a consultant, it helps me simplify complex concepts to my clients. And it’s visually impressive.

Grace Ghunaim

Grace Ghunaim

Founder & Chief Strategist, Evolvex

Xtensio is a huge timesaver for me! Now, I can focus on the important things; what to communicate in them, not how to make them attractive.

Jenny Johansson

Jenny Johansson

UX Manager, Visma

Simple to use, lots of templates, online and easily editable. A great marketing tool to brainstorm ideas and develop strategies.

Robin Eyre

Robin Eyre

Owner, Trailblazer360

Xtensio simplified the disjointed process we were using in a Word doc and made communicating our research and reports with clients much smoother.

Tracey Dunlap

Tracey Dunlap

Chief Experience Officer, Zenmonics

Creating beautiful client-facing documents has never been easier. Definitely better than your standard agency deck or PPT presentation.

Zac Heisey

Zac Heisey

Director of Digital Marketing, Tribe Interactive

Frequently asked questions

What is Xtensio?

Xtensio is the quickest and easiest way for teams to create, share and manage all of their business documents together. Create pitches, sales sheets, reports, case studies, agendas and more. Add images, videos, tables, buttons and other interactive modules. Drag and drop, resize, change backgrounds, colors. Share a link. Present a digital slideshow. Export a PDF/PNG.

What's a folio?

A folio is a live webpage, a full-screen digital slideshow presentation and an exportable PDF/PNG document all-in-one. Folios are responsive, collaborative and completely customizable.

Start from an instructional templateeditable example or a blank folio to build all your business documents and presentations with the ease of a web builder. Add team members and guests to work together in real-time on the cloud. Changes instantly sync to the live version of the folio so both internal and external stakeholders are always up-to-date. Folios are the next generation of flexible documents and presentations.

How is Xtensio different from PPT, Illustrator or Word

Unlike other presentation or document creators, Xtensio works like a web builder so you can easily drag and drop interactive content, customize the layout, and change colors, fonts, backgrounds to get professional-looking business content out the door quickly, without needing a designer.

You can collaborate with team members and guests to work together in real-time on the cloud. And the flexibility to share folios as live web links, digital slideshow presentations or exportable PDF/PNGs means you don’t have to jump between tools when creating different deliverables. Check out this page to see how Xtensio outpaces the competition.

Is my data private and secure?

Yes. All Xtensio plans include 128 bit SSL encryption and backups to ensure your data is secure. You can make shared folio links private on premium plans. Here’s more on the range of sharing options on Xtensio, from completely private to public.

Can I create free press release?

Yes. You can try out Xtensio’s simple editor and any template, including the press release template without creating an account. To save your work, collaborate with your team and access other premium features and resources, you can upgrade to premium. Plans start at $8 per month.

What would I get by upgrading to a premium plan?

By upgrading to our premium plans, you’ll have a private, branded workspace with your own URL where you, your team members and guests can create and collaborate on multiple presentations and documents.

You’ll be able to lock branding across your deliverables with the team style guide, streamline the creation process with custom templates, unlock exports, add password protection and customize individual shared links, and view folio stats to stay updated on all of your projects. Here’s more about our premium plans.

What would I use the press release template for?

Media releases are all about showcasing what your company has achieved, milestones that make your company worth bragging about. With this template, you’ll understand exactly what it is journalists are looking for, and how you can make the most out of announcing your milestone.

Do you have any example press release templates?

Yes! We have a couple of press release examples above that you can use as a starting point for your own. If you find a style you like, use it for your inspiration.

What information do I need to write a press release?

An effective news release will concisely tell your company’s most recent big accomplishment. You’ll want to outline the who, what, why, where and how, and then dive deeper to explain how this will affect your company.

Can I add colleagues to edit the press release template?

Yes! You can invite as many people as you’d like to collaborate on your press releases and more. As a platform, Xtensio helps improve the way your team works.

How do I share my press release?

Choose your file format. Present it as a full-screen digital slideshow, share it as a responsive web link or export it as a PDF (customize the PDF size) or PNG.

Do you have other tools for public releations?

We do! There are a number of different templates, examples and resources to guide you through the process of promoting your brand. Check out our Public Relations Toolbox and our Product Management Toolbox to find more tools and resources.

Xtensio is your team space for beautiful living documentsCreate, manage and share business collateral, easily.

Try any template for free. No account or credit card required.