BONUS: Read the press release how-to guide.

Press Release Template

Used 2726 times | Updated October 27, 2023

Press releases are all about showcasing what your company has achieved, milestones that make your company worth bragging about. Collaborate with your PR team on this interactive press release template to communicate your big news.

Create visually-engaging press releases that grab media attention.
Build valuable media relationships with journalists and PR firms.
Establish your brand and grow your marketing channels.

Use This Template

Xtensio is your team space for beautiful living documents.
Create, manage and share business collateral, easily.
Join the 193,446 changemakers.

Use This Template

Xtensio is your team space for beautiful living documents.
Create, manage and share business collateral, easily.
Join the 193,446 changemakers.

Create visually-engaging press releases that grab media attention.
Build valuable media relationships with journalists and PR firms.
Establish your brand and grow your marketing channels.

BONUS: Read the press release how-to guide.

Public Relations

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How to create a press release with Xtensio

Click and start editing, no account or credit card required.
Follow along with the instructional press release details. Add charts, graphs, images, and videos to customize the press release template and make it your own. Drag & drop. Resize. It’s the easiest editor ever.

Customize everything in the press release template to match your brand.
Define your style guide. Add your (or your client’s) brand fonts and colors. You can even pull colors directly from a website to easily brand your press releases and more.

Work on the press release template together on the cloud.
Add colleagues (or clients) to collaborate on press releases and more. Changes automatically save and sync across all devices, in real-time.

Share a link. Present a slideshow. Embed. Download a PDF/PNG.
The press release template seamlessly adapts to your workflow. No more jumping from tool-to-tool to design different types of deliverables.

Reuse and repurpose.
Save your own press release templates. Or copy and reuse in other documents.

Follow along step-by-step with the press release how-to guide.

What is a press release?

A press release is an announcement essential for ensuring the media and public know your company’s latest news. News releases are all about showcasing what your company has achieved and milestones that make your company worth bragging about. Generally, your media releases should be about one-page long and should always be written in clear, professional language.

How do you write a press release?

In order to grab the media and journalist’s attention, you’ll need to put time and effort into writing a strong, effective press release for all of your company’s major news stories.

Your headline should be clear, relevant and interesting.
Your subheadline should briefly summarize your story and support your headline.
Focus the first paragraph on what the reader would be interested in knowing and include valuable content that will capture attention.
Include a strong, appealing quote to highlight the importance of your announcement.
Wrap up with details explaining pricing, availability, dates, etc.
Share information about your company and media contact info.

Quick Tip: Create a media kit for your organization. Here is the how-to guide to create a media kit and here is the free media kit template.

Frequently asked questions

What are the 7 steps to writing a press release?

he 7 steps to writing a press release are:
Craft a compelling headline.
Begin with a strong lead paragraph.
Provide essential details in the body.
Include relevant quotes.
Add background information about your company.
Provide contact details.
End with a clear call-to-action.

What is the format for a press release?

The format for a press release typically includes a headline, dateline, introduction, body, boilerplate, and contact information. It should be concise, factual, and newsworthy, with essential details presented in descending order of importance.

What is the best format to send a press release?

The best format to send a press release is as a PDF document attached to a personalized email. Xtensio folios are living documents so you can also share them with a responsive link for your release. Ensure the email subject is compelling, and include a brief summary in the email body to entice the recipient to open the attachment.

How do you write a press release example?

[Headline: New Product Launch by XYZ Company Revolutionizes Industry]
[Dateline: Los Angeles, CA, September 20, 2023]
[Introduction: XYZ Company announces the launch of its innovative product, offering groundbreaking features that cater to modern consumer needs.]
[Body: Detailed information about the product, its benefits, and quotes from company representatives.]
[Boilerplate: Brief background about XYZ Company, its mission, and achievements.]
[Contact Information: PR contact name, phone number, and email address.]

Why is a press release important?

A press release is crucial as it communicates significant news or announcements about a company to the media and public. It helps in gaining media coverage, enhancing brand visibility, and establishing authority in the industry.

How long should a press release be?

A press release should ideally be between 400 to 600 words. It’s essential to keep it concise while ensuring all relevant information is included.

Who should you send a press release to?

Press releases should be sent to journalists, editors, bloggers, and influencers relevant to your industry or topic. Targeting the right audience increases the chances of your news being covered.

When is the best time to send a press release?

The best time to send a press release is typically Tuesday or Wednesday morning. Avoid Mondays, weekends, and major holidays when inboxes are crowded or recipients are less likely to check emails.

How often should a company issue press releases?

Companies should issue press releases whenever they have significant news to share. However, it’s essential to ensure the news is genuinely newsworthy to avoid overwhelming recipients and diminishing the impact of future releases.

Can press releases improve SEO?

es, press releases can improve SEO. When distributed effectively, they can generate backlinks from reputable sources, increase website traffic, and enhance online visibility, all of which can positively impact search engine rankings.

Public Relations