Press Release Template

How to create a press release with Xtensio

• Click and start editing, no account or credit card required.
  Follow along with the instructional press release details. Add charts, graphs, images, and videos to customize the press release template and make it your own. Drag & drop. Resize. It’s the easiest editor ever.

• Customize everything in the press release template to match your brand.
  Define your style guide. Add your (or your client’s) brand fonts and colors. You can even pull colors directly from a website to easily brand your press releases and more.

• Work on the press release template together on the cloud.
  Add colleagues (or clients) to collaborate on press releases and more. Changes automatically save and sync across all devices, in real-time.

• Share a link. Present a slideshow. Embed. Download a PDF/PNG.
  The press release template seamlessly adapts to your workflow. No more jumping from tool-to-tool to design different types of deliverables.

• Reuse and repurpose.
  Save your own press release templates. Or copy and reuse in other documents.

Follow along step-by-step with the press release how-to guide.

What is a press release?

A press release is an announcement essential for ensuring the media and public know your company’s latest news. News releases are all about showcasing what your company has achieved and milestones that make your company worth bragging about. Generally, your media releases should be about one-page long and should always be written in clear, professional language.

How do you write a press release?

In order to grab the media and journalist’s attention, you’ll need to put time and effort into writing a strong, effective press release for all of your company’s major news stories.

• Your headline should be clear, relevant and interesting.
• Your subheadline should briefly summarize your story and support your headline.
• Focus the first paragraph on what the reader would be interested in knowing and include valuable content that will capture attention.
• Include a strong, appealing quote to highlight the importance of your announcement.
• Wrap up with details explaining pricing, availability, dates, etc.
• Share information about your company and media contact info.

Quick Tip: Create a media kit for your organization. Here is the how-to guide to create a media kit and here is the free media kit template.