BONUS: Read the media kit how-to guide.

Media Kit Template

Used 5064 times | Updated May 15, 2024

A media kit (or press kit) is a document that includes information about your business along with different brand resources that are put together for reporters and media contacts who want to write about your company. If you’re starting out your business or think that your current press kit is dry, boring facts — you’re selling yourself short.

Create a visually intriguing media kit to showcase your products, services and company milestones.
Professionally present your company’s story to bloggers, podcasters, and even investors.

Use This Template

Xtensio is your team space for beautiful living documents.
Create, manage and share business collateral, easily.
Join the 287,709 changemakers.

Use This Template

Xtensio is your team space for beautiful living documents.
Create, manage and share business collateral, easily.
Join the 287,709 changemakers.

Create a visually intriguing media kit to showcase your products, services and company milestones.
Professionally present your company’s story to bloggers, podcasters, and even investors.

BONUS: Read the media kit how-to guide.

Public Relations

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How to create a media kit with Xtensio

Click and start editing, no account or credit card required.
Follow along with the instructional media kit details. Add charts, graphs, images, and videos to customize the media kit template and make it your own. Drag & drop. Resize. It’s the easiest editor ever.

Customize everything in the media kit template to match your brand.
Define your style guide. Add your (or your client’s) brand fonts and colors. You can even pull colors directly from a website to easily brand your press kit and more.

Work on your media kit details together on the cloud.
Add colleagues (or clients) to collaborate on the media kit template. Changes automatically save and sync across all devices, in real-time.

Share a link. Present a slideshow. Embed. Download a PDF/PNG.
The media kit seamlessly adapts to your workflow. No more jumping from tool-to-tool to design different types of deliverables.

Reuse and repurpose.
Save your own custom media kit template. Or copy and merge into other documents.

Follow along step-by-step with the media kit how-to guide.

What is a media kit template?

The media kit template, also known as a press kit, is a page on your website, a shared folder or stand-alone web page that contains resources and information for reporters and publishers looking to write about your company. Showcase your products, services and company milestones to professionally present your company’s story to bloggers, podcasters, and even investors.

The best media kits make it super easy for reporters to quickly learn about your product and brand, access photos and other marketing materials they can use when writing about you. Use Xtensio’s media kit template to create a digital press kit that you can share as a link to easily give reporters what they need to tell your story.

How do you make a media kit?

Press kits generally include a few key sections to supply the media with resources about your product or service:

Give a brief summary of your company, product, or service.
List a few notable milestones and include links to press releases.
Highlight key features and information about your company, using data points when possible.
Visualize your market and target audience to give reporters an idea of where to share your story…
Include resources to help journalists build a story about your company: publications and press mentions, quotes, and logos.
Provide high-quality images and assets that tell your brand story.

Tip: Learn How to Write a Press Release that gets attention and interest from the media.