Brand Positioning Canvas Template
Used 4335 times
The Brand Positioning Canvas helps you underscore your unique value by forming a single statement about your product or service. This template guides you through the process, and is great to work on with your whole team.
Positioning Canvas Examples
Add to your dashboard with one click and use it as a starting point for your own project. Companies, concepts, people, and names below are imaginary. Designs and layouts are for your inspiration.
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Frequently Asked Questions
What is Xtensio?
Xtensio is a creative collaboration platform to design living documents, work together with internal and external teams, and flexibly share your work as digital presentations, responsive web pages or exportable PDF or PNGs.
What's a folio?
Folios are full-screen digital presentations, responsive web pages and exportable PDF or PNGs all-in-one. A folio can be anything from a brief business strategy exercise to a full-length presentation. Start with one of our templates, or create anything you need with the blank slate tool.
Your folios are live pages that you can edit and collaborate on with colleagues, clients and other key players. All of your changes—from dragging and dropping modules, to editing graphs, to changing colors— will save and sync instantly across devices. Here’s more on Making a Folio.
Do I have limits on how many templates I can try?
No. You can try all of our free templates with any of our plans. The limitations are only on your active folios. On the Free Forever plan, you may have one active folio at a time. If you’d like to create another folio, you upgrade to one of our premium plans or delete the folio that’s currently active on your dashboard.
Is my data private and secure?
Yes. All Xtensio plans include 128 bit SSL encryption and backups to ensure your data is secure. Your work belongs to you. Your folios are private unless you decide to share them or make them public. Here’s more on the range of sharing options on Xtensio, from completely private to public.
Is Xtensio really Free Forever?
Yes. You will never be asked to provide credit card information for Xtensio’s free account.
What would I get by upgrading to a premium plan?
By upgrading to our premium plans, you would have an increased folio limit, unlimited exports, removed Xtensio branding from all shared folios and other features such as password protection for your shared links, folio stats and the ability to create and save your own templates. Here’s more about our premium plans.
What would I use the brand positioning canvas for?
The brand positioning canvas helps you underscore your unique value by forming a single statement about your product or service. For larger companies, the brand’s position is gospel; for startups, it provides focus amid growing pains and necessary pivots. The brand positioning statement becomes a resource when you’re faced with the question of whether or not a potential decision is “on brand”.
How do I define my target audience?
Your brand positioning statement revolves around who you’re talking to, your target audience. You’ll need to dive into the market and customer base. To further explore this road, try Xtensio’s user persona creator or user persona comparison tools. These are good preliminary steps to analyze your audience as it grows and evolves.
How do I know what my market landscape looks like?
Anticipating where you’ll fit in the market landscape is crucial for determining what will make you stand out. You can tap into Xtensio’s competitive analysis template to gain a deeper understanding of your competition. You can also check out the brand positioning canvas how-to guide for more tips on filling out the template.
Can I add colleagues to edit my canvas?
Yes! You can invite as many people as you’d like to collaborate on your brand positioning canvas, ensuring your whole team is aligned. All of our plans, including your free account, allow you to add an unlimited number of collaborators. Here’s more on real-time collaboration.
How do I share my brand positioning canvas?
When you’re ready to share your brand positioning canvas, choose between presenting it as a full-screen digital slideshow, sending it as a responsive web link or exporting it as a PDF or PNG. All of your share options are located at the top right of your edit screen. Learn more about the different ways to share your folios in this tutorial video.