SaaS pricing strategy template
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Most SaaS companies begin by creating a product that meets an identified goal that you or others have encountered. Eventually, the product needs to bring in revenue in order to make your SaaS company a successful and sustainable business. While customer acquisition is a large part of growth, pricing is a crucial part of your business that has the highest impact on growth. The pricing strategy template helps you define your product pricing.
- Define a pricing strategy that maximizes your product’s revenue.
- Understand how to set the right prices for your audience and revenue goals.
- Incorporate both positioning and packaging to align your product’s core value with the target customer’s willingness to pay.
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- Click and start editing, no account or credit card required.
Follow along with the template details. Add charts, graphs, images, and videos to customize the pricing model and make it your own. Drag & drop. Resize. It’s the easiest editor ever.
- Customize everything in the pricing model template to match your brand.
Define your style guide. Add your (or your client’s) brand fonts and colors. You can even pull colors directly from a website to easily brand your pricing models and more.
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Add colleagues (or clients) to collaborate on the pricing model template. Changes automatically save and sync across all devices, in real-time.
- Share a link. Present a slideshow. Embed. Download a PDF/PNG.
The pricing strategy template seamlessly adapts to your workflow. No more jumping from tool-to-tool to design different types of deliverables.
- Reuse and repurpose.
Save your own custom pricing model templates. Or copy and merge into other documents.
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What is a SaaS pricing strategy?
A pricing strategy is a framework or model used to establish the best price point for a product or service. This exercise will help you choose prices to maximize profits and shareholder value while considering your target customer, features, benefits and market demand.
What are the main characteristics of pricing strategies?
These three aspects should work together to highlight your product’s core value. In the pricing chart your team will fill out at the end of this exercise, the positioning will follow along the horizontal axis while the packaging will follow along the vertical axis. Pricing will incorporate both positioning and packaging to align your product’s core value with the target customer’s willingness to pay.
- Positioning: Who are you targeting? Aligning your product’s positioning with the right customers will make it easier to pinpoint the price they’re willing to pay.
- Packaging: Combining the right variety of features will help highlight your product’s core value. Find features that are attractive to each target customer’s main challenge(s).
- Pricing: Pricing should follow a logical pattern along the horizontal access to align both value and the customer’s willingness to pay. More features = higher price.
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The goal of the SaaS pricing model exercise is to define a strategy to maximize your product’s revenue and increase overall growth. This is a process that your team should continually evaluate and optimize.
You should include any and all information that goes into defining your product’s pricing strategy. This includes digging into your customers and creating personas, defining your unique value proposition and valuable feature mix, and regularly evaluating your pricing model among your pricing advisory board.
The living SaaS pricing model template allows you to instantly sync your entire team throughout the process. The document evolves as your pricing strategy comes together. You can add collaborators to work in real-time. And you can share the customizable link to keep internal and external colleagues up-to-date as the project progresses.
Yes! You can invite as many people as you’d like to collaborate on your pricing models. As a platform, Xtensio helps improve the way your team works.
Choose your file format. Present it as a full-screen digital slideshow, share it as a responsive web link or export it as a PDF (customize the PDF size) or PNG.