SaaS Pricing Strategy Exercise Template
Most SaaS companies begin by creating a product that meets an identified goal that you or others have encountered. Eventually, the product needs to bring in revenue in order to make your SaaS company a successful and sustainable business. While customer acquisition is a large part of growth, pricing is a crucial part of your business that has the highest impact on growth. The pricing strategy template helps you define your product pricing.
- Define a pricing strategy that maximizes your product’s revenue.
- Understand how to set the right prices for your audience and revenue goals.
- Incorporate both positioning and packaging to align your product’s core value with the target customer’s willingness to pay.
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How to create a SaaS pricing strategy with Xtensio
- Click and start editing, no credit card is required.
Follow along with the template details. Add charts, graphs, images, and videos to customize the pricing model and make it your own. Drag & drop. Resize. It’s the easiest editor ever.
- Customize everything in the pricing model template to match your brand.
Define your style guide. Add your (or your client’s) brand fonts and colors. You can even pull colors directly from a website to easily brand your pricing models and more.
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Add colleagues (or clients) to collaborate on the pricing model template. Changes automatically save and sync across all devices, in real-time.
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The pricing strategy template seamlessly adapts to your workflow. No more jumping from tool-to-tool to design different types of deliverables.
- Reuse and repurpose.
Save your own custom pricing model templates. Or copy and merge into other documents.
What is a SaaS pricing strategy?
A pricing strategy is a framework or model used to establish the best price point for a product or service. This exercise will help you choose prices to maximize profits and shareholder value while considering your target customer, features, benefits and market demand.
What are the main characteristics of pricing strategies?
These three elements should work together to highlight the primary value of your offering. The positioning will run along the horizontal axis in the pricing chart your team will create at the end of this exercise, while the packaging will run along the vertical axis. Pricing will incorporate both positioning and packaging to align your product’s core value with the willingness to pay of your target customer.
- Positioning: Who are you targeting? Aligning your product’s positioning with the right customers will make it easier to pinpoint the price they’re willing to pay.
- Packaging: Combining the right variety of features will help highlight your product’s core value. Find features that are attractive to each target customer’s main challenge(s).
- Pricing: Pricing should follow a logical pattern along the horizontal access to align both value and the customer’s willingness to pay. More features = higher price.
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