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BONUS: Read the digital marketing canvas how-to-guide.

Digital marketing canvas template

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The digital marketing canvas template is used by marketers, strategists, entrepreneurs, designers and developers to organize a company’s digital marketing strategy. The digital marketing canvas provides a structured framework to communicate your product or service’s value proposition with marketing tactics and digital technologies.

  • Attract, persuade and convert customers to your product or service.
  • Detail the actions and channels you will use to reach your target customer.
  • Segment your marketing campaigns to provide value at every stage of the customer lifecycle.

Xtensio is your team space for beautiful living documents.
Create, manage and share business collateral, easily.

Join the 66,806 changemakers.

Used 566 times     Share  

User Persona

Xtensio is your team space for beautiful living documents.
Create, manage and share business collateral, easily.

Join the 66,806 changemakers.

BONUS: Read the digital marketing canvas how-to-guide.

The digital marketing canvas template is used by marketers, strategists, entrepreneurs, designers and developers to organize a company’s digital marketing strategy. The digital marketing canvas provides a structured framework to communicate your product or service’s value proposition with marketing tactics and digital technologies.

  • Attract, persuade and convert customers to your product or service.
  • Detail the actions and channels you will use to reach your target customer.
  • Segment your marketing campaigns to provide value at every stage of the customer lifecycle.

How to create a digital marketing canvas with Xtensio

1

Click and start editing, no account or credit card required.

Follow along with the instructional template details. Add charts, graphs, images, and videos to customize the digital marketing canvas and make it your own. Drag & drop. Resize. It’s the easiest editor ever.

2

Customize everything in the digital marketing canvas template to match your brand.

Define your style guide. Add your (or your client’s) brand fonts and colors. You can even pull colors directly from a website to easily brand your business model, marketing canvas and more.

3

Work on your digital marketing campaigns together on the cloud.

Add colleagues (or clients) to collaborate on the digital marketing canvas. Changes automatically save and sync across all devices, in real-time.

4

Share a link. Present a slideshow. Embed. Download a PDF/PNG.

The digital marketing canvas seamlessly adapts to your workflow. No more jumping from tool-to-tool to design different types of deliverables.

5

Reuse and repurpose.

Save your own custom marketing templates. Or copy and merge into other documents.

What is a canvas in digital marketing?

The Digital Marketing Canvas is a framework for developing your company’s digital marketing strategy – including what actions, campaigns and tactics you’ll be using to reach your target buyers. Marketers, entrepreneurs, developers, designers, sales and customer success managers work together on the DMC to uncover marketing strategies that align with the digital customer lifecycle and accelerate business growth.

You should create the canvas with members from your marketing, sales, development, product, design and customer success teams to get a well-rounded view of your product or service’s unique value and how you can best communicate that to your target buyer throughout the customer lifecycle.

How do you write a digital marketing brief?

The first and most important step in building your company’s digital marketing strategy is to understand your brand values, mission and vision. This will help you determine what your brand stands for and how that’s different from the competition so you can pinpoint the most useful digital marketing tactics.

Here are the steps you’ll take to write your digital strategy:

  • Define your mission, vision and brand story.
  • Brainstorm digital marketing channels.
  • Identify your target audience.
  • Uncover your product/service’s unique value.
  • Detail your activation & referral initiatives.
  • Calculate your digital marketing strategy ROI.
  • Describe the market landscape.
  • Outline retention strategies & success tracking.

The digital marketing canvas is part of these toolboxes:

Check out related templates, examples and resources.

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Used by the world's top businesses
66,806 users and counting
Xtensio's Current Users
Xtensio's Current Users

Xtensio allows us to create attractive deliverables to share with clients and get feedback quickly. And we can create repeatable templates again and again.

Anna Yunker

Anna Yunker

Content Strategist, Aztek Digital Agency

Xtensio is graphical, visually impactful, intuitive, and fully customizable – with no need for a learning curve.

Charles Dimov

Charles Dimov

VP Marketing, Strategy D

In the past, we’ve used Asana to work together, and PowerPoint to present to other stakeholders. Xtensio replaces the need for both brilliantly.

David Nason

David Nason

CEO/Founder, HireBrain

Xtensio makes my life much easier! As a consultant, it helps me simplify complex concepts to my clients. And it’s visually impressive.

Grace Ghunaim

Grace Ghunaim

Founder & Chief Strategist, Evolvex

Xtensio is a huge timesaver for me! Now, I can focus on the important things; what to communicate in them, not how to make them attractive.

Jenny Johansson

Jenny Johansson

UX Manager, Visma

Simple to use, lots of templates, online and easily editable. A great marketing tool to brainstorm ideas and develop strategies.

Robin Eyre

Robin Eyre

Owner, Trailblazer360

Xtensio simplified the disjointed process we were using in a Word doc and made communicating our research and reports with clients much smoother.

Tracey Dunlap

Tracey Dunlap

Chief Experience Officer, Zenmonics

Creating beautiful client-facing documents has never been easier. Definitely better than your standard agency deck or PPT presentation.

Zac Heisey

Zac Heisey

Director of Digital Marketing, Tribe Interactive

Frequently asked questions

What is Xtensio?

Xtensio is the quickest and easiest way for teams to create, share and manage all of their business documents together. Create pitches, sales sheets, reports, case studies, agendas and more. Add images, videos, tables, buttons and other interactive modules. Drag and drop, resize, change backgrounds, colors. Share a link. Present a digital slideshow. Export a PDF/PNG.

What's a folio?

A folio is a live webpage, a full-screen digital slideshow presentation and an exportable PDF/PNG document all-in-one. Folios are responsive, collaborative and completely customizable.

Start from an instructional templateeditable example or a blank folio to build all your business documents and presentations with the ease of a web builder. Add team members and guests to work together in real-time on the cloud. Changes instantly sync to the live version of the folio so both internal and external stakeholders are always up-to-date. Folios are the next generation of flexible documents and presentations.

How is Xtensio different from PPT, Illustrator or Word

Unlike other presentation or document creators, Xtensio works like a web builder so you can easily drag and drop interactive content, customize the layout, and change colors, fonts, backgrounds to get professional-looking business content out the door quickly, without needing a designer.

You can collaborate with team members and guests to work together in real-time on the cloud. And the flexibility to share folios as live web links, digital slideshow presentations or exportable PDF/PNGs means you don’t have to jump between tools when creating different deliverables. Check out this page to see how Xtensio outpaces the competition.

Is my data private and secure?

Yes. All Xtensio plans include 128 bit SSL encryption and backups to ensure your data is secure. You can make shared folio links private on premium plans. Here’s more on the range of sharing options on Xtensio, from completely private to public.

Can I create a free digital marketing canvas?

Yes. You can try out Xtensio’s simple editor and any template, including the digital marketing canvas without creating an account. To save your work, collaborate with your team and access other premium features and resources, you can upgrade to premium. Plans start at $8 per month.

What would I get by upgrading to a premium plan?

By upgrading to our premium plans, you’ll have a private, branded workspace with your own URL where you, your team members and guests can create and collaborate on multiple presentations and documents.

You’ll be able to lock branding across your deliverables with the team style guide, streamline the creation process with custom templates, unlock exports, add password protection and customize individual shared links, and view folio stats to stay updated on all of your projects. Here’s more about our premium plans.

What would I use the digital marketing canvas for?

The goal of this exercise is to define a digital marketing strategy to maximize your product’s revenue and increase overall growth. This is a process that your team should continually evaluate and optimize.

What information should be included in the marketing canvas?

You should include any and all information that goes into defining your marketing strategy. Specific sections of the template will help you detail your value proposition, mission, vision, brand, target audience, market, acquisition, activation, referral, revenue and retention.

What is a living document?

The living digital marketing canvas allows you to instantly sync your entire team throughout the process. The document evolves as your marketing strategy comes together. You can add collaborators to work in real-time. And you can share the customizable link to keep internal and external colleagues up-to-date as the project progresses.

Can I add colleagues to edit the digital marketing canvas?

Yes! You can invite as many people as you’d like to collaborate on your proposals. As a platform, Xtensio helps improve the way your team works.

How do I share my digital marketing strategy?

Choose your file format. Present it as a full-screen digital slideshow, share it as a responsive web link or export it as a PDF (customize the PDF size) or PNG.

Do you have other tools for marketing?

We do! There are a number of different templates, examples and resources to guide you through defining and implementing your business. Check out our Business Development toolbox and our Marketing toolbox to find more tools and resources.

Xtensio is your team space for beautiful living documentsCreate, manage and share business collateral, easily.

Try any template for free. No account or credit card required.