Digital Marketing Canvas Template
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The Marketing Canvas is a tool used by marketers, strategists, entrepreneurs, designers and developers to organize a digital strategy for your company. Use the interactive template to brainstorm with your teammates and learn how marketing fundamentals and the customer lifecycle work together to monetize your digital strategy. This is an exercise that your team should continually evaluate and optimize. Find tips on creating a strong digital marketing canvas in our How-To Guide >
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Frequently Asked Questions
What is Xtensio?
Xtensio is a creative collaboration platform to design living documents, work together with internal and external teams, and flexibly share your work as digital presentations, responsive web pages or exportable PDF or PNGs.
What's a folio?
Folios are full-screen digital presentations, responsive web pages and exportable PDF or PNGs all-in-one. A folio can be anything from a brief business strategy exercise to a full-length presentation. Start with one of our templates, or create anything you need with the blank slate tool.
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What would I use the Digital Marketing Canvas for?
The goal of this exercise is to define a marketing strategy to maximize your product’s revenue and increase overall growth. This is a process that your team should continually evaluate and optimize.
What information should I include in the DMC?
You should include any and all information that goes into defining your marketing strategy. Specific sections of the template will help you detail your Value Proposition, Mission, Vision, Brand, Target Audience, Market, Acquisition, Activation, Referral, Revenue and Retention.
What is a living document?
The living Digital Marketing Canvas template allows you to instantly sync your entire team throughout the process. The document evolves as your marketing strategy comes together. You can add collaborators to work in real-time. And you can share the customizable link to keep internal and external colleagues up-to-date as the project progresses.
Can I add colleagues to edit my marketing strategy?
Yes! On team plans, you can invite as many people as you’d like to collaborate on your digital marketing canvas, ensuring your whole team is aligned. Here’s more on real-time collaboration.
How do I share my Digital Marketing Canvas?
When you’re ready to share your marketing strategy, choose between presenting it as a full-screen digital slideshow, sending it as a responsive web link or exporting it as a PDF or PNG (premium feature). All of your share options are located at the top right of your edit screen. Learn more about the different ways to share your folios in this tutorial video.
Do you have other tools for business development?
We do! There are a number of different templates, examples and resources to guide you through defining and implementing your business. Check out our Business Development toolbox and our Startup toolbox to find more tools and resources.
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