Persona-Based Customer Journey Map Template
User Persona meets Customer Journey Map!
- Present an ideal customer profile
- Highlight their thoughts, actions, and emotions as they interact with your brand.
- List immediate tasks your team can check off.
Try first! Create an account if you like it.
Beautiful living documents, built like web pages.
Join 193,446 professionals using Xtensio.
Beautiful living documents, built like web pages.
Join 193,446 professionals using Xtensio.
User Persona meets Customer Journey Map!
- Present an ideal customer profile. (Learn how to create a user persona)
- Highlight their thoughts, actions, and emotions as they interact with your brand.
- List immediate tasks your team can check off.
Try first! Create an account if you like it.
What is a Persona-Based Customer Journey?
Persona-Based (or Persona-Led) Customer Journey Map is a variation on the Customer Journey Map putting the Persona, their background, and unique experience in the center. It’s simply a different way of laying out a Customer Journey Map. Instead of following a timescale, this one showcases a digest of touchpoints, actions, emotions, and takeaways. This living document would be useful as a summary of highlights to share with the rest of the organization working on a specific project such as launching a new product where the product, marketing, sales, and customer service experiences intersect. You can complete the Persona-Based Customer Journey after a deeper analysis of the User Persona.
How to create a Persona-Based Customer Journey?
There are 3 zones in the Persona-Based Customer Journey Map.
- The left column is all about the Customer.
- Click and type a name for this Customer, relevant to their relationship with your product or organization. For example “GenX Prosumer,” or “Working Mother.”
- Write a quick background. Imagine a life-like scenario they would go through, their goals, and obstacles through this scenario.
- Update the Preferred Channels through which you can reach these customers. You can also edit this module to reflect another factor you might like to highlight such as different types of touchpoints.
- The center is about the Journey.
- Include pieces of top findings of your Customer Journey Mapping here. The stages are labeled here from Awareness to Advocacy. You can edit these terms to what’s best suitable to your Customers’ experience over different stages.
- The experience chart tracks the wave of emotions from adverse (0) to favorable (100). Check out our Intuitive Guide to Customer Journey Mapping.
- The right column is about what’s next.
- Briefly list opportunities for new features, growth, and new channels. List them for each stage of the purchase funnel. Or only display the highlights of your choosing.
- Use the task module to check off some immediate To Dos. These can be top priorities for different teams as a way of connecting purpose across the organization.
Click and fill out Xtensio’s easily editable Persona-Based Customer Journey Map template with your own insights. Set different colors or fonts to make it your own.
Alternatively, select among other types of Customer Journey Maps. Available among Xtensio’s easily editable living document templates for Product Management and Design.
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Customer Journey Map for free?
Yes. Any Xtensio template, including the Persona-Based Customer Journey Map.Templates are FREE TO TRY. No need to add your credit card information to start editing. Create an account if you would like to save and share your work.
What would I get by upgrading to a premium plan?
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Do you have a step-by-step Persona-Based Customer Journey Mapping How-To Guide?
Check out our Intuitive Guide to Customer Journey Mapping which is not a step-by-step guide, because we think this tool requires more of a zigzaggy process. So our guide shows you the essential ingredients to use in a Customer Journey Map, and ways to activate your instincts during your research process.
What are the different types of Customer Journey maps?
There are 4 main types of Customer Journey Maps. – Day in the Life Journey Map
– Current State Journey Map
– Future State Journey Map
– Service Blueprint
We also created a few other variations on the Customer Journey Map for more specific use cases.
Can I invite colleagues to work on my Customer Journey Map?
Yes! You can invite UX researchers, UX designers, product managers, marketing team members to your document. Work on it together, remotely. As a platform, Xtensio helps improve the way your team works. Here’s more on real-time collaboration .
How do I share my Persona-Based Customer Journey?
When you’re ready to share your completed Persona-Based Customer Journey, choose between these options:
– Present it as a full-screen digital slideshow
– Send it as a responsive web link (you can even have the link show in slide view)
– Export it as a PDF or PNG.
Learn more about the different ways to share your projects in this tutorial video.
Can I modify the Customer Journey Map Template?
Easily. Xtensio’s templates are fully customizable. You can use it as is simply by typing and editing the instructional text, and replacing images. If you’d like to go further apply any style you like. Change colors and fonts to match your branding. With drag and drop editor you can modify the layout, and repurpose the template for your specific needs.
Can I make my own templates on Xtensio?
Please do! Start with an existing template, modify it to your own needs and visual style, and save it as your team template. Start off new projects based on your own version. Submit a unique template design to us and we will promote it along with your profile!
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