Customer Journey Map Variations with editable templates
Updated by Xtensio
A Customer Journey Map is a visual tool that outlines the experience of a customer as they interact with a brand, event, product, or service. It is created based on research, obtained by looking at data, interviewing or surveying customers, social media listening, or observing user interactions. There are many ways a customer, user, or simply a human’s experience can be visualized with a journey map depending on the purpose of its use. We created variations on the Customer Journey Mapping exercise. These cover the most common use cases. All are fully customizable with Xtensio’s easy online editor. Pick one, click, edit text, change colors, add or remove modules, and make it your own.
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Classic Customer/User Journey Map
(Instructional Template)
Explore how your customers interact with your product, services, or organization. This fully customizable template includes 7 must-have sections that go into a comprehensive Customer Journey Map. Guiding text based on best practices will help you fill in each section.
Day in the Life Journey Map
Day in the Life Journey Map is meant to reveal what a person does, feels, and thinks on a typical day. Regardless of whether they interact with your product or organization. Use it for two main strategic moves. To identify the best time and an ideal channel to come into a customer’s radar. And to discover new market opportunities, and develop new product ideas.
Current State Customer Journey Map
(Instructional Template)
Visualize a customer’s thoughts, actions, and feelings as they interact with your product or services right now. Based on research, identify what makes customers happy, and what the friction points. Use it to make immediate improvements and reveal opportunities to create an excellent customer experience.
Future State Customer Journey Map
(Instructional Template)
Tap into your creativity and long-term vision. Imagine the ideal scenario for your customers to experience your brand. See how it’s different from the current reality. Identify practical steps to turn the aspiration into achievement.
In-Store Customer Journey Map
Visualize your customers’ thoughts, feelings, and steps they take from entering your retail store to checking out. This In-Store Customer Journey Map example is created for a local bakery in mind. It’s fully editable. Change text and make it your own.
Service Blueprint
Create a diagram of the roles, tools, and activities involved in the service process. Separate the actions that a user can see from all that happens behind the scenes. Use it to analyze the effectiveness of the processes. Edit this blank template online, or print it to draw on it and visualize your Service Blueprint.
Customer Support Journey Map
This version of the Journey Map focuses on the specifics of providing support to existing or potential customers. Whether it’s in person, over the phone, by email, or via another medium, outline a typical day of interacting with customers to ensure a smooth experience, solve problems, and identify frequent issues. Fill in this blank template online, or print it to work on it offline.
Persona-Based Customer Journey Map
(Instructional Template)
This one is a merge of the classic User Persona one pager and a Customer Journey Map. Use it to present a customer profile along with the highlights of their thoughts and feelings as they interact with your brand.
Content Marketing Customer Journey Map
Identify what type of content will most effectively reach your audience. Take a Customer’s Journey through Attraction, Authority, Affinity, and Action content.
What is a Customer Journey Map?
Why do you need one?
What are the 7 parts of a typical Customer Journey Map?
Why use Xtensio to build a Customer Journey Map?
Read our intuitive guide to Customer Journey Mapping in 2023
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