Empathy Map Template

Used 2000078 times | Updated May 15, 2024

Start the design process with your persona in mind. Develop a deeper understanding of your customers’ mindset and emotions with the Empathy Mapping exercise. We created an easily editable template to create and share Empathy Maps. Click and fill in with your findings about what a customer thinks and says, feels, and does.

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Use This Template

Beautiful living documents, built like web pages.
Join 341,291 professionals using Xtensio.

Use This Template

Beautiful living documents, built like web pages.
Join 341,291 professionals using Xtensio.

Start the design process with your persona in mind. Develop a deeper understanding of your customers’ mindset and emotions with the Empathy Mapping exercise. We created an easily editable template to create and share Empathy Maps. Click and fill in your findings about what customers think, say, feel, and do.

Try first! Create an account if you like it.

UX Design Product Management

What is an Empathy Map?

Empathy Mapping is a simple way to visualize what goes on in a person’s inner world and outer world. It is one of the essential tools among UX design practices to support the human-centered design process when developing any physical or digital product. Taking the time to go through the Empathy Mapping exercise helps product teams develop empathy for who they are designing for. This particularly comes in handy when solving a UX problem, making big or small decisions about priorities, technical functionalities, and aesthetic choices.

Through research, interviews, and observation four features of a customer’s mindset and emotions will reveal themselves. The four parts of an Empathy Map break down what a person Says, Does, Thinks, and Feels. We created an easily editable template to fill in each section. Click and edit each label module with your own text. Feel free to drag and drop them the way you like. Set different colors or fonts to make it your own.

There is also a slightly different version of the four-quadrant Empathy Map out there. That’s the six-part User Empathy Map which includes the Pains and Gains sections.

The next natural step after empathy mapping is to construct more detailed Personas, and take it further by developing Customer Journey Maps. Both are available among Xtensio’s easily editable living document templates for Product Management and Design.

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