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Quarterly Marketing Roadmap

BONUS: Read the quarterly marketing roadmap how-to guide.

Strategy Marketing

Quarterly Marketing Roadmap Template

Used 1625 times | Updated May 15, 2024

The quarterly marketing roadmap template makes it easy to align your marketing team’s high-level goals with the work that needs to be done to reach them. Loop in your marketing team and managers to create an effective, ongoing marketing roadmap.

  • Create a living roadmap to communicate marketing activities and align different departments on a unified marketing strategy.
  • Clearly define areas of focus for short and long-term marketing initiatives.
  • Manage and align stakeholder expectations and responsibilities.
Use This Template

Xtensio is your team space for beautiful living documents.
Create, manage and share business collateral, easily.
Join the 345,162 changemakers.

Use This Template

Xtensio is your team space for beautiful living documents.
Create, manage and share business collateral, easily.
Join the 345,162 changemakers.

The quarterly marketing roadmap template makes it easy to align your marketing team’s high-level goals with the work that needs to be done to reach them. Loop in your marketing team and managers to create an effective, ongoing marketing roadmap.

  • Create a living roadmap to communicate marketing activities and align different departments on a unified marketing strategy.
  • Clearly define areas of focus for short and long-term marketing initiatives.
  • Manage and align stakeholder expectations and responsibilities.

BONUS: Read the quarterly marketing roadmap how-to guide.

Strategy Marketing

How to create a quarterly marketing roadmap with Xtensio

  • Click and start editing, no account or credit card required.
    Follow along with the instructional marketing roadmap details. Add charts, graphs, images, and videos to customize the roadmap template and make it your own. Drag & drop. Resize. It’s the easiest editor ever.
  • Customize everything in the roadmap template to match your brand.
    Define your style guide. Add your (or your client’s) brand fonts and colors. You can even pull colors directly from a website to easily brand your strategic marketing roadmaps and more.
  • Work on the marketing roadmap template together on the cloud.
    Add colleagues (or clients) to collaborate on the marketing roadmap. Changes automatically save and sync across all devices, in real-time.
  • Share a link. Present a slideshow. Embed. Download a PDF/PNG.
    The product roadmap seamlessly adapts to your workflow. No more jumping from tool-to-tool to design different types of deliverables.
  • Reuse and repurpose.
    Save your own marketing roadmap template. Or copy and reuse in other
    documents.
Quick Tip

Follow along step-by-step with the quarterly marketing roadmap how-to guide.

What is a quarterly marketing roadmap?

The marketing strategy roadmap makes it easy to align your marketing team’s goals with the work that needs to be done to reach them. Creating an ongoing quarterly marketing strategy roadmap helps you communicate marketing activities and align different departments on a unified marketing strategy.

In conjunction with a product launch, the quarterly marketing plan gives you a clear overview of the marketing strategy and high-level strategic marketing initiatives your team will implement to reach larger product and business goals and objectives.

How do you create a marketing roadmap?

You should include your marketing goals, tasks and detailed descriptions for each job to be done. Move tasks between lists, add new ones and change statuses as marketing plans progress. Add marketing activities, goals, tasks, related content marketing and social media efforts, and due dates or notes to help your team visualize what’s in progress, what’s next and what’s completed. Change statuses as you go and share the link to your product strategy roadmap to keep everyone aligned on goals and expectations.

To fully communicate the marketing strategy direction and progress to internal teams and external stakeholders, you’ll want to gain insight and feedback from each team (research, design, development, marketing and sales). This will help you assess and tackle risks and roadblocks before they become a major issue.

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