Product canvas template
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The product canvas displays keys pieces of information necessary to build a new product, from identifying target audience, market landscape and unique value proposition to outlining cost structures, marketing and sales funnels and key metrics. This exercise helps product owners validate solutions, align with teams and get your idea ready for development.
- Identify your product outcome metrics.
- Prepare a collaborative product roadmap with your team.
- Easily organize product discovery, backlog management, and release planning.
Xtensio is your team space for beautiful living documents.
Create, manage and share business collateral, easily.
Join the 66,806 changemakers.
Used 1025 times   Share Â
Xtensio is your team space for beautiful living documents.
Create, manage and share business collateral, easily.
Join the 66,806 changemakers.
The product canvas displays keys pieces of information necessary to build a new product, from identifying target audience, market landscape and unique value proposition to outlining cost structures, marketing and sales funnels and key metrics. This exercise helps product owners validate solutions, align with teams and get your idea ready for development.
- Identify your product outcome metrics.
- Prepare a collaborative product roadmap with your team.
- Easily organize product discovery, backlog management, and release planning.
How to create a product canvas with Xtensio
Click and start editing, no account or credit card required.
Follow along with the instructional product canvas template details. Add charts, graphs, images, and videos to customize the product canvas and make it your own. Drag & drop. Resize. It’s the easiest editor ever.
Customize everything in the product canvas template to match your brand.
Define your style guide. Add your (or your client’s) brand fonts and colors. You can even pull colors directly from a website to easily brand your product canvas and more.
Work on your product canvas together on the cloud.
Add colleagues (or clients) to collaborate on the product canvas. Changes automatically save and sync across all devices, in real-time.
Share a link. Present a slideshow. Embed. Download a PDF/PNG.
The product canvas seamlessly adapts to your workflow. No more jumping from tool-to-tool to design different types of deliverables.
Reuse and repurpose.
Save your own custom product canvas templates. Or copy and merge into other documents.
Easily create, manage and share impressive, professional documents for every part of your business.
Xtensio is much more than your standard product canvas builder.
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Create impactful documents in minutesXtensio comes packed with 100s of instructional templates for all your business needs. Or start from scratch and create your own templates.
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Look professional, without a designer
Drag and drop images, videos, links, charts, tables, buttons and other interactive modules. Customize fonts, backgrounds, colors to match your brand. It’s the easiest editor ever.
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Work together, from anywhere Collaborate in real-time with anyone. Changes automatically save and sync across all devices.
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Share any way you need
Focus on your work, not the design: Share a link, present a digital slideshow, export a PDF/PNG. You can even embed it on your website. Your work will look good everywhere.
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Keep your team organized
Easily manage all of your content in one place, no more lost work. Control team access so nothing slips.
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Even more awesome features...
Customize links, add passwords, get stats and reports. Copy/move content between folios, auto-save revisions and revert as needed.
Create impactful documents in minutes
Look professional, without a designer
Work together, from anywhere 
Share any way you need
Keep your team organized
Even more awesome features...
What is a product canvas?
The product canvas template is a planning tool designed to help build products that have a great user experience by focussing on feature development that answers your target user persona’s needs. The product canvas was introduced by Roman Pichler in 2012 and combines agile methodologies with lean UX principles to help validate product vision and product solutions.
- The needs of your target users and customers with user stories and personas, storyboards and different user scenarios.
- The product’s functionality and design.
- And the user interaction with the product.
This tool is intended to collaborative to help your product and engineering teams state your ideas and assumptions, test them, and integrate insights into your product roadmap.
What is a product canvas used for?
The product canvas was designed to be integrated into the Lean Startup methadology, Lean UX, Business Model Generation and Scrum planning. This tool helps product managers, product owners and scrum masters validate solutions by identifying target audience, market landscape and unique value proposition, outlining cost structures, marketing and sales funnels and key metrics to help prepare a roadmap for a new product. The product canvas template can be used in place of a traditional product backlog.
The product canvas is part of these toolboxes:
Check out related templates, examples and resources.
More templates related to product canvas
See how Xtensio can help your business
Drive efficiency, engage buyers and close sales faster.
Increase productivity and solve client problems more efficiently.
Launch better products and find product-market fit faster.
Create, share and manage key collateral on one platform.
Maintain brand consistency in the age of perpetual innovation.
Coordinate, launch and measure marketing and sales efforts more efficiently.
Xtensio allows us to create attractive deliverables to share with clients and get feedback quickly. And we can create repeatable templates again and again.
Xtensio is graphical, visually impactful, intuitive, and fully customizable – with no need for a learning curve.
In the past, we’ve used Asana to work together, and PowerPoint to present to other stakeholders. Xtensio replaces the need for both brilliantly.
Xtensio makes my life much easier! As a consultant, it helps me simplify complex concepts to my clients. And it’s visually impressive.
Xtensio is a huge timesaver for me! Now, I can focus on the important things; what to communicate in them, not how to make them attractive.
Simple to use, lots of templates, online and easily editable. A great marketing tool to brainstorm ideas and develop strategies.
Xtensio simplified the disjointed process we were using in a Word doc and made communicating our research and reports with clients much smoother.
Creating beautiful client-facing documents has never been easier. Definitely better than your standard agency deck or PPT presentation.
Frequently asked questions
What is Xtensio?
Xtensio is the quickest and easiest way for teams to create, share and manage all of their business documents together. Create pitches, sales sheets, reports, case studies, agendas and more. Add images, videos, tables, buttons and other interactive modules. Drag and drop, resize, change backgrounds, colors. Share a link. Present a digital slideshow. Export a PDF/PNG.
What's a folio?
A folio is a live webpage, a full-screen digital slideshow presentation and an exportable PDF/PNG document all-in-one. Folios are responsive, collaborative and completely customizable.
Start from an instructional template, editable example or a blank folio to build all your business documents and presentations with the ease of a web builder. Add team members and guests to work together in real-time on the cloud. Changes instantly sync to the live version of the folio so both internal and external stakeholders are always up-to-date. Folios are the next generation of flexible documents and presentations.
How is Xtensio different from PPT, Illustrator or Word?
Unlike other presentation or document creators, Xtensio works like a web builder so you can easily drag and drop interactive content, customize the layout, and change colors, fonts, backgrounds to get professional-looking business content out the door quickly, without needing a designer.
You can collaborate with team members and guests to work together in real-time on the cloud. And the flexibility to share folios as live web links, digital slideshow presentations or exportable PDF/PNGs means you don’t have to jump between tools when creating different deliverables. Check out this page to see how Xtensio outpaces the competition.
Is my data private and secure?
Can I create a free product canvas?
Yes. You can try out Xtensio’s simple editor and any template, including the product canvas without creating an account. To save your work, collaborate with your team and access other premium features and resources, you can upgrade to premium. Plans start at $8 per month.
What would I get by upgrading to a premium plan?
What would I use the product canvas for?
The product canvas helps product managers validate solutions by displaying keys pieces of information necessary to build a new product, from identifying the target audience, market landscape and unique value proposition to outlining cost structures, marketing and sales funnels and key metrics.
How do I define my target audience?
Creating a new product revolves around who you’re building the solution for, your target audience. You’ll need to dive into the market and customer base. To further explore this road, try Xtensio’s user persona creator or user persona comparison tools. These are good preliminary steps to analyze your audience as it grows and evolves.
How do I map out my competitive market landscape?
Anticipating where you’ll fit in the market landscape is crucial for determining what makes your products stand out. You can tap into Xtensio’s competitive analysis template to gain a deeper understanding of your competition.
Can I add colleagues to edit the product canvas?
Yes! You can invite as many people as you’d like to collaborate on your product canvases. As a platform, Xtensio helps improve the way your team works.
How do I share my product canvas?
Choose your file format. Present it as a full-screen digital slideshow, share it as a responsive web link or export it as a PDF (customize the PDF size) or PNG.
Do you have other tools to help identify product-market fit?
We do! There are a number of different templates, examples and resources to guide you through navigating your market and promoting the value your product or service delivers to customers. Check out our Strategy toolbox and our Operations toolbox to find more tools and resources.
Try any template for free. No account or credit card required.