Product Canvas Template
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The Product Canvas displays keys pieces of information necessary to build a new product, from identifying the target audience, market landscape and unique value proposition to outlining cost structures, marketing and sales funnels and key metrics. This exercise helps product owners validate solutions, align with teams and get your idea ready for development.
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What would I use the Product Canvas for?
The Product Canvas help product owners validate solutions by displaying keys pieces of information necessary to build a new product, from identfying the target audience, market landscape and unique value proposition to outlining cost structures, marketing and sales funnels and key metrics.
How do I define my target audience?
Creating a new product revolves around who you’re building the solution for, your target audience. You’ll need to dive into the market and customer base. To further explore this road, try Xtensio’s user persona creator or user persona comparison tools. These are good preliminary steps to analyze your audience as it grows and evolves.
How do I know what my market landscape looks like?
Anticipating where you’ll fit in the market landscape is crucial for determining what will make you stand out. You can tap into Xtensio’s competitive analysis template to gain a deeper understanding of your competition. You can also check out the brand positioning canvas how-to guide for more tips on filling out the template.
Can I add colleagues to edit my canvas?
How do I share my Product Canvas?
When you’re ready to share your product canvas, choose between presenting it as a full-screen digital slideshow, sending it as a responsive web link or exporting it as a PDF or PNG (premium feature). All of your share options are located at the top right of your edit screen. Learn more about the different ways to share your folios in this tutorial video.
Do you have other tools for finding market fit?
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