Product Canvas Template
The product canvas displays keys pieces of information necessary to build a new product, from identifying target audience, market landscape and unique value proposition to outlining cost structures, marketing and sales funnels and key metrics. This exercise helps product owners validate solutions, align with teams and get your idea ready for development.
- Identify your product outcome metrics.
- Prepare a collaborative product roadmap with your team.
- Easily organize product discovery, backlog management, and release planning.
Xtensio is your team space for beautiful living documents.
Create, manage and share business collateral, easily.
Join the 193,446 changemakers.
Xtensio is your team space for beautiful living documents.
Create, manage and share business collateral, easily.
Join the 193,446 changemakers.
The product canvas displays keys pieces of information necessary to build a new product, from identifying target audience, market landscape and unique value proposition to outlining cost structures, marketing and sales funnels and key metrics. This exercise helps product owners validate solutions, align with teams and get your idea ready for development.
- Identify your product outcome metrics.
- Prepare a collaborative product roadmap with your team.
- Easily organize product discovery, backlog management, and release planning.
How to create a product canvas with Xtensio
- Click and start editing, no account or credit card required.
Follow along with the instructional product canvas template details. Add charts, graphs, images, and videos to customize the product canvas and make it your own. Drag & drop. Resize. It’s the easiest editor ever.
- Customize everything in the product canvas template to match your brand.
Define your style guide. Add your (or your client’s) brand fonts and colors. You can even pull colors directly from a website to easily brand your product canvas and more.
- Work on your product canvas together on the cloud.
Add colleagues (or clients) to collaborate on the product canvas. Changes automatically save and sync across all devices, in real-time.
- Share a link. Present a slideshow. Embed. Download a PDF/PNG.
The product canvas seamlessly adapts to your workflow. No more jumping from tool-to-tool to design different types of deliverables.
- Reuse and repurpose.
Save your own custom product canvas templates. Or copy and merge into other documents.
What is a product canvas?
The Product Canvas template is a planning tool designed to help build products that have a great user experience by focusing on feature development that answers your target user persona’s needs. The product canvas was introduced by Roman Pichler in 2012 and combines agile methodologies with lean UX principles to help validate product vision and product solutions. Product canvases bring together key pieces of information necessary to create new products:
- With user stories and personas, storyboards, and diverse user scenarios, you can meet the needs of your target users and consumers.
- The product’s design and functionality.
- And the product’s contact with the user.
This collaboration tool is designed to assist your product and engineering teams in stating their ideas and assumptions, testing them, and incorporating the results into your product roadmap.
What is a product canvas used for?
The product canvas was designed to be integrated into the Lean Startup methodology, Lean UX, Business Model Generation and Scrum planning. This tool helps product managers, product owners and scrum masters validate solutions by identifying the target audience, market landscape and unique value proposition, outlining cost structures, marketing and sales funnels and key metrics to help prepare a roadmap for a new product. The product canvas template can be used in place of a traditional product backlog.
Related to the Product Canvas Template
Fully customizable templates that you can make your own.
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Frequently asked questions
What is Xtensio?
Xtensio is the quickest and easiest way for teams to create, share and manage all of their business documents together. Create pitches, sales sheets, reports, case studies, agendas and more. Add images, videos, tables, buttons and other interactive modules. Drag and drop, resize, change backgrounds, colors. Share a link. Present a digital slideshow. Export a PDF/PNG.
Do I need to download software?
Nope. Xtensio is a web browser-based platform.
How is Xtensio different from PPT, Illustrator or Word?
Unlike other presentation or document creators, Xtensio works like a web builder so you can easily drag and drop interactive content, customize the layout, and change colors, fonts, backgrounds to get professional-looking business content out the door quickly, without needing a designer.
You can collaborate with team members and guests to work together in real-time on the cloud. And the flexibility to share folios as live web links, digital slideshow presentations or exportable PDF/PNGs means you don’t have to jump between tools when creating different deliverables. Check out this page to see how Xtensio outpaces the competition.
What is a folio?
An Xtensio folio is a unique online page editor. A living document. It’s a live webpage, a full-screen digital slideshow presentation, and an exportable PDF/PNG document all in one. Folios are responsive, collaborative, and completely customizable. Start with an instructional template or a blank folio to build all your business documents and presentations with the ease of a web builder. Add team members and guests to work together in real time on the cloud. Changes instantly sync to the live version of the folio so both internal and external stakeholders are always up-to-date. Xtensio folios are the next generation of flexible documents and presentations.
Is my data private and secure?
Yes. All Xtensio plans include 128 bit SSL encryption and backups to ensure your data is secure. Here’s more on the range of sharing options on Xtensio, from completely private to public.
Can I create a product canvas for free?
Yes. Any Xtensio template is FREE TO TRY. No need to add your credit card information to start editing. Create an account if you would like to save and share your work.
What would I get by upgrading to a premium plan?
By upgrading to our premium plans, you’ll have a private, branded workspace with your own URL where you, your team members and guests can create and collaborate on multiple presentations and documents.
You’ll be able to lock branding across your deliverables with the team style guide, streamline the creation process with custom templates, unlock exports, add password protection and customize individual shared links, and view project stats to stay updated on all of your projects. Here’s more about our premium plans.
Can I invite colleagues to work on Product Canvas?
Yes! You can invite team members to your document. Work on it together, remotely. As a platform, Xtensio helps improve the way your team works. Here’s more on real-time collaboration.
How do I share my Product Canvas?
When you’re ready to share your completed folio, choose between these options:
– Present it as a full-screen digital slideshow
– Send it as a responsive web link (you can even have the link show in slide view)
– Export it as a PDF or PNG.
Learn more about the different ways to share your projects in this tutorial video.
Can I modify the Product Canvas Template?
Easily. Xtensio’s templates are fully customizable. You can use it as is simply by typing and editing the instructional text, and replacing images. If you’d like to go further apply any style you like. Change colors and fonts to match your branding. With drag and drop editor you can modify the layout, and repurpose the template for your specific needs.
Can I make my own templates on Xtensio?
Please do. Start with an existing template, modify it to your own needs and visual style, and save it as your team template. Start off new projects based on your own version. Submit a unique template design to us and we will promote it along with your profile!
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