Product Canvas Template

Used 2666 times | Updated May 15, 2024

The product canvas displays keys pieces of information necessary to build a new product, from identifying target audience, market landscape and unique value proposition to outlining cost structures, marketing and sales funnels and key metrics. This exercise helps product owners validate solutions, align with teams and get your idea ready for development.

Identify your product outcome metrics.
Prepare a collaborative product roadmap with your team.
Easily organize product discovery, backlog management, and release planning.

Use This Template

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Use This Template

Xtensio is your team space for beautiful living documents.
Create, manage and share business collateral, easily.
Join the 309,317 changemakers.

Identify your product outcome metrics.
Prepare a collaborative product roadmap with your team.
Easily organize product discovery, backlog management, and release planning.

BONUS: Read the product canvas how-to guide.

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How to create a product canvas with Xtensio

Click and start editing, no account or credit card required.
Follow along with the instructional product canvas template details. Add charts, graphs, images, and videos to customize the product canvas and make it your own. Drag & drop. Resize. It’s the easiest editor ever.

Customize everything in the product canvas template to match your brand.
Define your style guide. Add your (or your client’s) brand fonts and colors. You can even pull colors directly from a website to easily brand your product canvas and more.

Work on your product canvas together on the cloud.
Add colleagues (or clients) to collaborate on the product canvas. Changes automatically save and sync across all devices, in real-time.

Share a link. Present a slideshow. Embed. Download a PDF/PNG.
The product canvas seamlessly adapts to your workflow. No more jumping from tool-to-tool to design different types of deliverables.

Reuse and repurpose.
Save your own custom product canvas templates. Or copy and merge into other documents.

Follow along step-by-step with the product canvas how-to guide.

What is a product canvas?

The Product Canvas template is a planning tool designed to help build products that have a great user experience by focusing on feature development that answers your target user persona’s needs. The product canvas was introduced by Roman Pichler in 2012 and combines agile methodologies with lean UX principles to help validate product vision and product solutions. Product canvases bring together key pieces of information necessary to create new products:

With user stories and personas, storyboards, and diverse user scenarios, you can meet the needs of your target users and consumers.
The product’s design and functionality.
And the product’s contact with the user.

This collaboration tool is designed to assist your product and engineering teams in stating their ideas and assumptions, testing them, and incorporating the results into your product roadmap.

What is a product canvas used for?

The product canvas was designed to be integrated into the Lean Startup methodology, Lean UX, Business Model Generation and Scrum planning. This tool helps product managers, product owners and scrum masters validate solutions by identifying the target audience, market landscape and unique value proposition, outlining cost structures, marketing and sales funnels and key metrics to help prepare a roadmap for a new product. The product canvas template can be used in place of a traditional product backlog.