xtensio logo

Create powerful business content together.

  • Join a Demo
  • Help Center
  • Sign In
  • Get Started — Free Forever
  • xtensio logo
  • Product Tour
  • Solutions
        • by size

        • Enterprise
        • Small Businesses
        • Freelancers
        • by function

        • Marketing
        • Sales
        • Product Management
        • Design
        • xtensio for

        • Agencies
        • Consultancies
        • Startups
        • Incubators & Accelerators
        • Education
  • Templates
    • Xtensio´s Templates
    • Editable Examples
  • Integrations
  • Testimonials
  • Pricing
  • Help Center
  • Join a Demo
  • Sign In
  • Xtensio is your team space for beautiful living documents.

    Get Started — Free Forever
    No account, no credit card required.
  • Blog Home
  • How-to Guides
  • Case Studies
  • Team Shares

Product Canvas

April 26, 2022 by Xtensio

Product canvas template

Used 1051 times

Product Canvas

BONUS: Read the product canvas how-to guide.

Product canvas template

Used 1051 times

The product canvas displays keys pieces of information necessary to build a new product, from identifying target audience, market landscape and unique value proposition to outlining cost structures, marketing and sales funnels and key metrics. This exercise helps product owners validate solutions, align with teams and get your idea ready for development.

  • Identify your product outcome metrics.
  • Prepare a collaborative product roadmap with your team.
  • Easily organize product discovery, backlog management, and release planning.
Create Your Free Product Canvas

Xtensio is your team space for beautiful living documents.
Create, manage and share business collateral, easily.
Join the 32,726 changemakers.

The product canvas displays keys pieces of information necessary to build a new product, from identifying target audience, market landscape and unique value proposition to outlining cost structures, marketing and sales funnels and key metrics. This exercise helps product owners validate solutions, align with teams and get your idea ready for development.

  • Identify your product outcome metrics.
  • Prepare a collaborative product roadmap with your team.
  • Easily organize product discovery, backlog management, and release planning.

BONUS: Read the product canvas how-to guide.

Xtensio is your collaboration portal for beautiful living documents and presentations

Slide - 100's of templates and examples Slide 2- easiest, most powerful editor ever Slide - Work Together Slide- flexible way to share work Slide - brand consistency Slide -Scale up Join a Free Live Demo Join a Free Live Demo Join a Live Demo Join a Live Demo

How to create a product canvas with Xtensio

  • Click and start editing, no account or credit card required.
    Follow along with the instructional product canvas template details. Add charts, graphs, images, and videos to customize the product canvas and make it your own. Drag & drop. Resize. It’s the easiest editor ever.
  • Customize everything in the product canvas template to match your brand.
    Define your style guide. Add your (or your client’s) brand fonts and colors. You can even pull colors directly from a website to easily brand your product canvas and more.
  • Work on your product canvas together on the cloud.
    Add colleagues (or clients) to collaborate on the product canvas. Changes automatically save and sync across all devices, in real-time.

  • Share a link. Present a slideshow. Embed. Download a PDF/PNG.
    The product canvas seamlessly adapts to your workflow. No more jumping from tool-to-tool to design different types of deliverables.
  • Reuse and repurpose.
    Save your own custom product canvas templates. Or copy and merge into other documents.
Do not forget

Follow along step-by-step with the product canvas how-to guide.

What is a product canvas?

The Product Canvas template is a planning tool designed to help build products that have a great user experience by  focusing on feature development that answers your target user persona’s needs. The product canvas was introduced by Roman Pichler in 2012 and combines agile methodologies with lean UX principles to help validate product vision and product solutions. Product canvases bring together key pieces of information necessary to create new products:

  • With user stories and personas, storyboards, and diverse user scenarios, you can meet the needs of your target users and consumers.
  • The product’s design and functionality.
  • And the product’s contact with the user.

This collaboration tool is designed to assist your product and engineering teams in stating their ideas and assumptions, testing them, and incorporating the results into your product roadmap.

What is a product canvas used for?

The product canvas was designed to be integrated into the Lean Startup methodology, Lean UX, Business Model Generation and Scrum planning. This tool helps product managers, product owners and scrum masters validate solutions by identifying the target audience, market landscape and unique value proposition, outlining cost structures, marketing and sales funnels and key metrics to help prepare a roadmap for a new product. The product canvas template can be used in place of a traditional product backlog.

Check out related templates, examples and resources

  • Product Management
    Product Management

More templates related to product canvas

  • Lean Canvas Template
    View & Edit
    Learn More
    Lean Canvas
    4588 created
  • SWOT Analysis Template
    View & Edit
    Learn More
    SWOT Analysis
    19600 created
  • Competitive Analysis Template
    View & Edit
    Learn More
    Competitive Analysis
    3547 created

See how Xtensio can help your business

Boost Sales
Sales

Engage buyers more and close sales faster.

Work Better With Clients
Product Management

Build and launch products and services successfully.

Improve Marketing
Marketing

Create, share and manage key collateral easily.

Build Your Brand
Design

Deliver better experiences.

Used by the world’s top businesses.

32,726 users and counting.
Logos of top businesses that use Xtensio: Dropbox, Disney, Adobe, Google
Logos of top businesses that use Xtensio: UBER, Microsoft, Target, Amazon

Jerome Katz I use Xtensio, because it’s the best there is – elegant, competent and adaptable. Testimonial from Jerome Katz Jerome Katz
Professor of Entrepreneurship, St. Louis University
Adam Sher Xtensio is high-quality and easy-to-use. The templates make it easy to create materials, and the pages are mobile responsive. Testimonial from Apurva Adam Sher
CEO, AccuTennis
David Nason In the past, we’ve used Asana to work together, and PowerPoint to present to other stakeholders. Xtensio replaces the need for both brilliantly. Testimonial from Apurva David Nason
CEO/Founder, Hirebrain
Jennifer Alt I LOVE Xtensio. Thank you for making my life easy and for helping to ensure my deliverables look professional! Testimonial from Apurva Jennifer Alt
Freelance UI/UX Designer, Jennifer Alt Design
Ryan Dobson The need for this goes beyond startups and can be used by any scrum or agile team. Testimonial from Apurva Ryan Dobson
Global Engineering Manager, Motorola
Apurva Pathak Xtensio is a must have tool for startups, UI/UX and Product Management professionals. Testimonial from Apurva Apurva Pathak
Technical Product Manager, Verizon Communications

Frequently asked questions

What is Xtensio?

Xtensio is the quickest and easiest way for teams to create, share and manage all of their business documents together. Create pitches, sales sheets, reports, case studies, agendas and more. Add images, videos, tables, buttons and other interactive modules. Drag and drop, resize, change backgrounds, colors. Share a link. Present a digital slideshow. Export a PDF/PNG.

What’s a folio?

A folio is a live webpage, a full-screen digital slideshow presentation and an exportable PDF/PNG document all-in-one. Folios are responsive, collaborative and completely customizable.
Start from an instructional template, editable example or a blank folio to build all your business documents and presentations with the ease of a web builder. Add team members and guests to work together in real-time on the cloud. Changes instantly sync to the live version of the folio so both internal and external stakeholders are always up-to-date. Folios are the next generation of flexible documents and presentations.

How is Xtensio different from PPT, Illustrator or Word?

Unlike other presentation or document creators, Xtensio works like a web builder so you can easily drag and drop interactive content, customize the layout, and change colors, fonts, backgrounds to get professional-looking business content out the door quickly, without needing a designer.
You can collaborate with team members and guests to work together in real-time on the cloud. And the flexibility to share folios as live web links, digital slideshow presentations or exportable PDF/PNGs means you don’t have to jump between tools when creating different deliverables. Check out this page to see how Xtensio outpaces the competition.

Is my data private and secure?

Yes. All Xtensio plans include 128 bit SSL encryption and backups to ensure your data is secure. Here’s more on the range of sharing options on Xtensio, from completely private to public.

Can I create a free product canvas?

Yes. You can try out Xtensio’s simple editor and any template, including the product canvas without creating an account. To save your work, collaborate with your team and access other premium features and resources, you can upgrade to premium. Plans start at $8 per month.

What would I get by upgrading to a premium plan?

By upgrading to our premium plans, you’ll have a private, branded workspace with your own URL where you, your team members and guests can create and collaborate on multiple presentations and documents.
You’ll be able to lock branding across your deliverables with the team style guide, streamline the creation process with custom templates, unlock exports, add password protection and customize individual shared links, and view folio stats to stay updated on all of your projects. Here’s more about our premium plans.

How do I define my target audience?

Creating a new product revolves around who you’re building the solution for, your target audience. You’ll need to dive into the market and customer base. To further explore this road, try Xtensio’s user persona creator or user persona comparison tools. These are good preliminary steps to analyze your audience as it grows and evolves.

How do I map out my competitive market landscape?

Anticipating where you’ll fit in the market landscape is crucial for determining what makes your products stand out. You can tap into Xtensio’s competitive analysis template to gain a deeper understanding of your competition.

Can I add colleagues to edit the product canvas?

Yes! You can invite as many people as you’d like to collaborate on your product canvases. As a platform, Xtensio helps improve the way your team works.

How do I share my product canvas?

Choose your file format. Present it as a full-screen digital slideshow, share it as a responsive web link or export it as a PDF (customize the PDF size) or PNG.

Do you have other tools to help identify product-market fit?

We do! There are a number of different templates, examples and resources to guide you through navigating your market and promoting the value your product or service delivers to customers. Check out our Strategy toolbox and our Operations toolbox to find more tools and resources.

Xtensio is your team space for beautiful living documents. Create, manage and share business collateral, easily.

Get Started – Free Forever

32,726 users and counting…

Footer

Xtensio
  • Join a Demo

Platform

  • Templates
  • Editable Examples
  • Testimonials
  • Pricing
  • Status
  • Help Center

Solutions

  • by Size
  • Enterprise
  • Small Businesses
  • Freelancers
  • by function
  • Marketing
  • Sales
  • Product Management
  • Design
  • xtensio for
  • Agencies
  • Consultancies
  • Startups
  • Incubators & Accelerators
  • Education

Company

  • About
  • Partnerships
  • Affiliate Program
  • Directory
  • Mentions
  • Press
  • Trust
  • Careers
  • Blog
  • Facebook
  • LinkedIn
  • Twitter
  • YouTube

Made with Love | Xtensio around the world | Terms | Privacy | Cookies | © 2022 Xtensio, Inc.

  • Blog Home
  • How-to Guides
  • Case Studies
  • Team Shares