How to Make a Digital Brochure (With Template and Examples)

What Is a Digital Brochure

A digital brochure is an online document that showcases your product, service, or organization in a visually engaging format. Unlike a printed brochure, a digital version can include clickable links, embedded videos, dynamic layouts, and real-time updates — making it far more versatile for modern marketing.

Digital brochures serve the same purpose as their print counterparts — educating prospects and reinforcing brand credibility — but with significant advantages. They cost nothing to print and distribute, they can be updated instantly when pricing or features change, and they reach a global audience through a single shared link.

Common use cases include product launches, corporate overviews, event programs, recruitment packages, and service catalogs. Any time you need to present information in a polished, branded format to an external audience, a digital brochure is a strong choice.

The shift from print to digital also changes how you measure success. Instead of guessing how many brochures were read, you can track exactly who opened it, how long they spent, and which sections they focused on — data that informs your follow-up strategy.

Types of Digital Brochures

Product brochures focus on a single product or product line. They lead with the primary benefit, detail key features with supporting visuals, include pricing (or a call to request pricing), and close with a clear next step — book a demo, start a trial, or contact sales.

Corporate brochures tell your company’s story. They cover your mission, history, team, clients, and capabilities. These are most useful for partnership conversations, investor meetings, and recruitment — situations where the audience needs to understand who you are, not just what you sell.

Event brochures promote conferences, workshops, trade shows, or webinars. They include the agenda, speakers, venue details, and registration information. Since event details change frequently (speakers cancel, times shift), a live digital version eliminates the risk of outdated printed materials.

Service brochures are common in consulting, agencies, and professional services. They describe your service offerings, methodology, case study highlights, and engagement models. Keep these as live links so you can update case studies and pricing without creating a new version every quarter.

Digital Brochure Design Best Practices

Start with visual hierarchy. The most important message should be the largest and highest element on the page. Use size, color, and whitespace to guide the reader’s eye from headline to supporting details to call-to-action. If everything looks equally important, nothing stands out.

Keep text concise. A brochure is not a white paper. Use short paragraphs (two to three sentences), bullet points for feature lists, and bold text for key phrases. Most readers scan rather than read — design for scanning first, reading second.

Choose images that show your product in context, not generic stock photos. If you are a SaaS company, show screenshots of your actual interface. If you are an agency, show real deliverables from client projects. Authenticity builds trust; stock photos do not.

Design mobile-first. Over half of business emails are opened on mobile devices, which means your brochure link will often be viewed on a phone. Use a single-column layout, large tap targets, and readable font sizes (minimum 16px body text) to ensure a good experience on any screen.

How to Distribute Your Digital Brochure

Share your brochure as a live link rather than a PDF attachment. Links load faster, work on any device, bypass email attachment size limits, and let you update the content after sending. With engagement analytics, you can also see who opened it and how long they spent.

Embed the brochure link in your email signature, LinkedIn profile, and website contact page for passive distribution. For active outreach, include it in sales follow-up emails, conference follow-ups, and partner proposals. A single link serves all these channels.

For trade shows and in-person events, generate a QR code that links to the brochure. Attendees scan it with their phone and have instant access — no paper to carry, no business card to lose. Update the brochure after the event with any new information and the same QR code still works.

Track which distribution channels drive the most engagement. If prospects from LinkedIn spend twice as long on the brochure as those from cold email, that tells you where to invest more effort. This data turns your brochure from a static marketing asset into a feedback loop.

Your guide to creating an interactive brochure for your product, service or organization

The digital brochure is used to advertise brands, products and services. Basically, it’s a digital version of your product catalog. Digital brochures have many key benefits that businesses can take advantage of to maximize leads, conversions and brand awareness.

The digital brochure will allow you to:

• Make updates in real-time to help your sales team sell better and stay informed.
• Share across all digital channels (email, social, forums, etc.). Your link is responsive and looks good on any device.
• Captivate customers with visually-engaging, interactive content that is easy to understand.
• Build a lead generation channel by adding CTA buttons to your digital brochures.

Engaging content and design are key components to making a great impression of your products and services in the digital brochure, regardless of what industry you work in. Here are steps you can follow along with when designing and writing your digital brochures.

How to Make a Digital Brochure | Step 1

Create a cover image with a clear, engaging message.

Be sure to include your logo and a background image that captivates the audience and aligns with your branding. Add the name of your product or service and a tagline that encapsulates your value proposition.

How to Make a Digital Brochure | Step 2

Concisely describe your brand mission

Introduce what your brand has to offer in a brief about section. Describe what your brand stands for, your mission and vision as concisely as possible. Use images and graphics to visualize your brand story.

• Make the main content of your brochure swimmable by using descriptive headers. And keep paragraphs to a maximum of four lines, subheadings for every two to three paragraphs, and incorporate lists and bullet points.
• Don’t use more than two or three colors and fonts.
• One of the most important elements of your brochure design is the call to action. It needs to be prominent in your brochure because it leads to the action you want your clients to take (the purpose of the brochure).

How to Make a Digital Brochure | Step 3

Clearly explain your product or service and key benefits

After introducing your brand, describe the product or service you’re offering. How and why should the customer choose your offering ove the competitors? Use sub headers and incorporate lists, bullet points or Xtensio’s tag module to visually outline what the main benefits of your product or service are.

How to Make a Digital Brochure | Step 4

Add a quote that highlights your value proposition.

Visuals are key in the brochure. Break sections up by using background colors or images. And highlight your value proposition with a quote or tagline to break up larger blocks of paragraph text. “What’s your motto? Your brand message roots your purpose and unique value proposition! Let’s hear it!”

How to Make a Digital Brochure | Step 5

Feature your packaging and add a clear call-to-action.

This is the most important element of your brochure design. You need a clear call-to-action to lead your clients to the next steps (i.e. the purpose of the brochure!). Make sure to feature your bestseller or signature products/services. Keep it simple with the package name, price and a brief description.

Quick Tip: Use Xtensio’s pricing strategy exercise template to help you define your product or services pricing packages.

How to Make a Digital Brochure | Step 6

Include a footer with your company’s contact information

Your footer should include your logo again and all contact information: phone number, address, website, email…any way potential clients can get in touch with your team. You can also use the social module to add a visual element that links to your social profiles.

Share your digital brochure as a link, monitor and evaluate

When you’ve finished creating your brochure with Xtensio’s editor, you can send the live link to your folio to share it as a responsive webpage (and add password protection). The template is adaptable just like other Xtensio tools, it can and should be repurposed, revisited, and revised as your products and services evolve.

Written by

Alper Cakir is the founder and CEO of Xtensio, the living deliverables workspace for teams that create, deliver, and reuse professional work, a staple tool for businesses globally. He boasts over 17 years in the tech industry with expertise in UX/UI design, product management, and innovative business strategy. His passion for design led him to work with major clients like CBS Interactive, NBC Universal, and Toyota. Before Xtensio, he co-founded Fake Crow in Los Angeles, known for its innovative UX/UI approach. Alper studied music theory and jazz composition at Istanbul Bilgi University and guitar at Musicians Institute in London. Known for his hands-on approach, his philosophy is to simplify processes, cut through bureaucratic red tape, and help teams create work that’s ready to send and stays alive as projects evolve.

• X
• LinkedIn