Evolving a global campaign’s process on Xtensio
Xtensio is a strategy and communications platform for over 270,000 professionals around the world. This case study looks at how Los Angeles design studio Fake Crow uses the platform to launch a global Greenpeace campaign, tackling single-use plastics. Brand strategist Asli Sonceley uses Xtensio as a light content management system for everything from locking creative direction and assigning design macros to iteratively publishing a fully interactive internal resource for Greenpeace members. Read more to find out how Xtensio adapts to the campaign’s changing scope and becomes the hub for the content creation process along the way.
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