TOWS Matrix Template
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The TOWS Matrix is a variation of the SWOT analysis. This tempalte will help you analyze your company’s opportunities, threats, strengths and weaknesses so you can generate strategic options. Use this to define your whole organization’s strategy, a department or a team’s strategic roadmap, or use it to think about a process – marketing campaign. fundraising efforts, etc. Work with your team on the live doc. Share the analysis as a link or export a PDF to align your team.
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What would I use the TOWS Matrix for?
The goal of this exercise is to generate strategic options for maximizing your internal and external environment for maximum growth by helping your analyze your company’s opportunities, threats, strengths and weaknesses.
What info should I include in the analysis?
You should include any and all information about your company’s strenghts and weaknesses and external threats and opportunities that your company can take advantage of to generate effective strategies for growth.
What is a living document?
The living TOWS Matrix template allows you to instantly sync your entire team throughout the process. The document can easily be updated as your product or service evolves, and as your team optimizes the strategic process. You can add collaborators to work in real-time. And you can share the customizable link to keep internal and external colleagues up-to-date as the project progresses.
Can I add colleagues to edit my TOWS Matrix?
How do I share my analysis?
When you’re ready to share your analysis with your management team and investors, choose between presenting it as a full-screen digital slideshow, sending it as a responsive web link or exporting it as a PDF or PNG (premium feature). All of your share options are located at the top right of your edit screen. Learn more about the different ways to share your folios in this tutorial video.
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