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Tag: target audience

How To: Create a Competitive Analysis

How To: Create a Competitive Analysis

How To: Create A Competitive Analysis (This post includes a free tool.) C Your competitor analysis framework should give your stakeholders an overview of how the playing field looks. A side-by-side comparison with top competitors helps teams strategize better,...
User Personas: Necessary or not?

User Personas: Necessary or not?

The debate is ongoing: Are User Personas necessary? Are they worth spending time on? Should they be shredded to pieces or saved for use? You know the feeling of discovering a product that feels as though it was crafted just for you? When the packaging, wording, color...

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