Social Media Report Template

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The Social Media Report is key to proving the value of your social marketing plan. Use the template to outline and analyze concrete data. This exercise will show what you’ve accomplished and help guide your future actions as you incorporate lessons learned from social campaigns and other activities. This is a process that your team should continually evaluate and optimize.

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What would I use the Social Media Report for?

The goal of this exercise is to outline and analyze concrete social data to show what you’ve accomplished and help guide your future actions. This is a process that your team should continually evaluate and optimize.

What info should I include in the social report?

You should include any and all social data for each channel. This could include the number of followers, engagement on each post, number of posts, clicks to your site, etc. 

What is a living document?

The living Social Media Report template allows you to instantly sync your entire team throughout the process. The document can easily be updated as your product or service evolves, and as your team optimizes the strategic process.  You can add collaborators to work in real-time. And you can share the customizable link to keep internal and external colleagues up-to-date as the project progresses. 

Can I add colleagues to edit my Social Media Report?

Yes! On team plans, you can invite as many people as you’d like to collaborate on your report, ensuring your whole team is aligned. Here’s more on real-time collaboration.

How do I share my report?

When you’re ready to share your social report with the management and marketing teams, choose between presenting it as a full-screen digital slideshow, sending it as a responsive web link or exporting it as a PDF or PNG (premium feature). All of your share options are located at the top right of your edit screen. Learn more about the different ways to share your folios in this tutorial video.

Do you have other tools for Social Media Marketing?

We do! There are a number of different templates, examples and resources to guide you through defining and implementing your business. Check out our Social Media Marketing toolbox and our Strategy toolbox to find more tools and resources.

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