Social Media Content Calendar Template

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Editorial calendars are a necessary tool to streamline your team’s content creation process. The goal of this exercise is to create an ongoing weekly calendar to maximize your social media marketing efforts by consistencly creating high-qualify content. Content calendars are also used to plan when and which content will be shared, manage campaigns, and track deadlines. This planner is a process that your team should continually revisit and optimize. Find tips on creating an ongoing social media content calendar in our How-To Guide >

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What would I use the Social Media Editorial Calendar for?

The goal of this exercise is to create an ongoing weekly calendar to maximize your social media marketing efforts by consistencly creating high-qualify content. Content calendars are also used to plan when and which content will be shared, manage campaigns, and track deadlines.

What information should I include in the calendar?

You should include any and all information that will make your social media marketing efforts successful. This includes adding the post title, content, image or video, link, time you’ll be posting, hashtags/keywords you’ll be using and specific goals for each post. 

What is a living document?

The living Social Media Editorial Calendar template allows you to instantly sync your entire team on your content creation and planning. The document evolves as your content creation does. You can add collaborators to work in real-time. And you can share the customizable link to keep internal and external colleagues up-to-date as the project progresses. 

Can I add colleagues to edit my handover document?

Yes! On team plans, you can invite as many people as you’d like to collaborate on your brand positioning canvas, ensuring your whole team is aligned. Here’s more on real-time collaboration.

How do I share my Social Editorial Calendar?

When you’re ready to share your social media calendar, choose between presenting it as a full-screen digital slideshow, sending it as a responsive web link or exporting it as a PDF or PNG (premium feature). All of your share options are located at the top right of your edit screen. Learn more about the different ways to share your folios in this tutorial video.

Do you have other tools for social media marketing?

We do! There are a number of different templates, examples and resources to guide you through organizing projects and syncing your team. Check out our Social Media Marketing toolbox and our Operations toolbox to find more tools and resources.

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