SaaS Pricing Strategy Template

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Most SaaS companies begin by creating a product that meets an identified goal that you or others have encountered. Eventually, the product needs to bring in revenue in order to make your SaaS company a successful and sustainable business. While customer acquisition is a large part of growth, pricing is a crucial part of your business that has the highest impact on growth. The goal of the pricing strategy exercise is to define a strategy to maximize your product’s revenue. This is a process that your team should continually evaluate and optimize.

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What would I use the SaaS Pricing Strategy Exercise for?

The goal of this exercise is to define a strategy to maximize your product’s revenue and increase overall growth. This is a process that your team should continually evaluate and optimize.

What information should I include in the pricing exercise?

You should include any and all information that goes into defining your product’s pricing stragey. This includes digging into your customers and creating personas, defining your unique value proposition and valuable feature mix, and regularly evaluating your pricing strategy among your pricing advisory board.

What is a living document?

The living SaaS Pricing Strategy template allows you to instantly sync your entire team throughout the process. The document evolves as your pricing strategy comes together. You can add collaborators to work in real-time. And you can share the customizable link to keep internal and external colleagues up-to-date as the project progresses.

Can I add colleagues to edit my handover document?

Yes! On team plans, you can invite as many people as you’d like to collaborate on your brand positioning canvas, ensuring your whole team is aligned. Here’s more on real-time collaboration.

How do I share my Pricing Strategy ?

When you’re ready to share your pricing strategy, choose between presenting it as a full-screen digital slideshow, sending it as a responsive web link or exporting it as a PDF or PNG (premium feature). All of your share options are located at the top right of your edit screen. Learn more about the different ways to share your folios in this tutorial video.

Do you have other tools for business development?

We do! There are a number of different templates, examples and resources to guide you through defining and implementing your business. Check out our Business Development toolbox and our Startup toolbox to find more tools and resources.

 

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