PESTLE Analysis Template
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Marketers and strategists use the PESTLE Analysis as a framework to analyze and monitor the external marketing environmental factors that have an impact on an organization. The goal of this exercise is to uncover your organization’s political, economic, social, technological and legal environment so that you can stay on track while organizing your next big idea. This is a process that your team should continually evaluate and optimize.
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What would I use the PESTLE Analysis for?
The goal of this exercise is to analyze and monitor the external marketing environmental factors that have an impact on your organization. Use your findings to identify your threats and weaknesses in the SWOT Analysis or TOWS Matrix while defining your next big idea.
What info should I include in the analysis?
You should add any and all external marketing environmental factors that have an impact on an organization, including political, economic, social, technological and legal factors.
What is a living document?
The living PESTLE Analysis template allows you to instantly sync your entire team throughout the process. The document can easily be updated as your product or service evolves, and as your team optimizes the strategic process. You can add collaborators to work in real-time. And you can share the customizable link to keep internal and external colleagues up-to-date as the project progresses.
Can I add colleagues to edit my PESTLE Analysis?
How do I share my analysis?
When you’re ready to share your analysis with your management team and investors, choose between presenting it as a full-screen digital slideshow, sending it as a responsive web link or exporting it as a PDF or PNG (premium feature). All of your share options are located at the top right of your edit screen. Learn more about the different ways to share your folios in this tutorial video.
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