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Marketing Plan Template and Examples

Used 635 times

The Marketing Plan template is a necessary tool for businesses to define a strategic roadmap to reach their target audience, list their SMART objectives, track related KPIs to evaluate performance – and grow faster! Customize the template with easily-editable content modules. Share the finished marketing plan as a digital slideshow, send a responsive web link or export a PDF. Find tips on creating a strong marketing plan in our How-To Guide >

Editable Marketing Plan Examples

Add to your dashboard with one click and use it as a starting point for your own project. Companies, concepts, people, and names below are imaginary. Designs and layouts are for your inspiration.

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Frequently Asked Questions

What is Xtensio?

Xtensio is a creative collaboration platform to design living documents, work together with internal and external teams, and flexibly share your work as digital presentations, responsive web pages or exportable PDF or PNGs.

What's a folio?

Folios are full-screen digital presentations, responsive web pages and exportable PDF or PNGs all-in-one. A folio can be anything from a brief business strategy exercise to a full-length presentation. Start with one of our templates, or create anything you need with the blank slate tool.

Your folios are live pages that you can edit and collaborate on with colleagues, clients and other key players. All of your changes—from dragging and dropping modules, to editing graphs, to changing colors— will save and sync instantly across devices. Here’s more on Making a Folio.

Do I have limits on how many templates I can try?

No. You can try all of our free templates with any of our plans. The limitations are only on your active folios. On the Free Forever plan, you may have one active folio at a time. If you’d like to create another folio, you upgrade to one of our premium plans or delete the folio that’s currently active on your dashboard.

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Yes. All Xtensio plans include 128 bit SSL encryption and backups to ensure your data is secure. Your work belongs to you. Your folios are private unless you decide to share them or make them public. Here’s more on the range of sharing options on Xtensio, from completely private to public.

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What would I get by upgrading to a premium plan?

By upgrading to our premium plans, you would have an increased folio limit, unlimited exports, removed Xtensio branding from all shared folios and other features such as collaboration, password protection for your shared links, folio stats and the ability to create and save your own templates. Here’s more about our premium plans.

What would I use the marketing plan for?

The marketing plan template allows you to define your marketing mix, analyze your target market, set objectives, track your KPIs and identify the best promotion strategy. It is a necessary and powerful tool for all businesses to increase growth.

Do you have any examples I can use?

Yes! We have a couple of marketing plan examples above that you can use as a starting point for your own. If you find a style you like, use it for your inspiration. Just click on one of the examples further up on this page to save it as a folio and start editing with your own content.

How do I gather the info needed for a marketing plan?

The main information you’ll need to fill out the marketing plan template is your marketing mix (4Ps), target market analysis, SMART objectives, promotion strategy and KPIs to be tracked. You can check out the marketing plan how-to guide for more tips on creating a successful marketing plan.

Can I add colleagues to edit my marketing plan?

Yes, On the Business plan, you can invite as many people as you’d like to collaborate on your marketing plan, ensuring your whole team is aligned. Here’s more on real-time collaboration.

How do I share my marketing plan?

When you’re ready to share your marketing plan, choose between presenting it as a full-screen digital slideshow, sending it as a responsive web link or exporting it as a PDF or PNG (premium feature). All of your share options are located at the top right of your edit screen. Learn more about the different ways to share your folios in this tutorial video.

Do you have other tools to help my business grow faster?

We do! There are a number of different templates, examples and resources to guide you through the process of promoting and growing your business. Check out our Marketing toolbox and our Strategy toolbox to find more tools and resources.

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