Ecosystem Mapping Template and Examples
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Use this Ecosystem Mapping template to set a direction for your research and take the pulse of your brand’s ecosystem. Collaborate with your team on the live doc to list the main sources of information in your ecosystem using interactive modules: links, articles, sheets and more. Share it as a responsive webpage, digital slideshow or exportable PDF. Find tips on creating a strong ecosystem mapping in our How-To Guide >
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What would I use the ecosystem mapping template for?
Ecosystem mapping — also called landscape research, competitive scan, or a number of other related terms — involves a deep dive over a sustained period of time to understand the established and emerging competition. This will allow you to understand where you fit in your market and what pain points are not currently being addressed in your industry.
Do you have any examples I can use?
Yes! We have a couple of ecosystem mapping examples above that you can use as a starting point for your own. If you find a style you like, use it for your inspiration. Just click on one of the examples further up on this page to save it as a folio and start editing with your own content.
What information do I need to create an ecosystem map?
Ecosystem mapping requires more than a simple Google search. You’ll want to dive into your market landscape to learn as much as you can about your competitors. Follow along with our how-to guide for more tips on filling out the ecosystem mapping template.
Can I add colleagues to edit my ecosystem map?
How do I share my ecosystem map?
When you’re ready to share your ecosystem map, choose between presenting it as a full-screen digital slideshow, sending it as a responsive web link or exporting it as a PDF or PNG (premium feature). All of your share options are located at the top right of your edit screen. Learn more about the different ways to share your folios in this tutorial video.