Digital Marketing Canvas Template

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The Marketing Canvas is a tool used by marketers, strategists, entrepreneurs, designers and developers to organize a digital strategy for your company. Use the interactive template to brainstorm with your teammates and learn how marketing fundamentals and the customer lifecycle work together to monetize your digital strategy. This is an exercise that your team should continually evaluate and optimize.

THIS TEMPLATE WAS DESIGNED ON XTENSIO

Build anything from simple strategy docs to pitches, agendas, reports and other business and marketing collateral. Xtensio is a collaborative workspace where teams can easily create and share beautiful living documents. Share a live link. Present. Export. It’s the easiest editor ever.

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Frequently Asked Questions

What is Xtensio?

Xtensio is a creative collaboration platform to design living documents, work together with internal and external teams, and flexibly share your work as digital presentations, responsive web pages or exportable PDF or PNGs.

What's a folio?

Folios are full-screen digital presentations, responsive web pages and exportable PDF or PNGs all-in-one. A folio can be anything from a brief business strategy exercise to a full-length presentation. Start with one of our templates, or create anything you need with the blank slate tool.

Your folios are live pages that you can edit and collaborate on with colleagues, clients and other key players. All of your changes—from dragging and dropping modules, to editing graphs, to changing colors— will save and sync instantly across devices. Here’s more on Making a Folio.

Do I have limits on how many templates I can try?

No. You can try all of our free templates with any of our plans. The limitations are only on your active folios. On the Free plan, you may have one active folio at a time. If you’d like to create another folio, you upgrade to one of our premium plans or delete the folio that’s currently active on your dashboard.

Is my data private and secure?

Yes. All Xtensio plans include 128 bit SSL encryption and backups to ensure your data is secure. Your work belongs to you. Your folios are private unless you decide to share them or make them public. Here’s more on the range of sharing options on Xtensio, from completely private to public.

Is Xtensio really free?

Yes. You will never be asked to provide credit card information for Xtensio’s free account.

What would I get by upgrading to a premium plan?

By upgrading to our premium plans, you’ll create a private and branded workspace with your own URL where you, your team members and guests can create and collaborate on multiple presentations and documents, lock branding across your deliverables with the team style guide, streamline the creation process with custom templates, unlock exports, add password protection and customize individual shared links, and view folio stats to stay updated on all of your projects. Here’s more about our premium plans.

What would I use the Digital Marketing Canvas for?

The goal of this exercise is to define a marketing strategy to maximize your product’s revenue and increase overall growth. This is a process that your team should continually evaluate and optimize.

What information should I include in the DMC?

You should include any and all information that goes into defining your marketing strategy. Specific sections of the template will help you detail your Value Proposition, Mission, Vision, Brand, Target Audience, Market, Acquisition, Activation, Referral, Revenue and Retention.

What is a living document?

The living Digital Marketing Canvas template allows you to instantly sync your entire team throughout the process. The document evolves as your marketing strategy comes together. You can add collaborators to work in real-time. And you can share the customizable link to keep internal and external colleagues up-to-date as the project progresses.

Can I add colleagues to edit my marketing strategy?

Yes! On team plans, you can invite as many people as you’d like to collaborate on your digital marketing canvas, ensuring your whole team is aligned. Here’s more on real-time collaboration.

How do I share my Digital Marketing Canvas?

When you’re ready to share your marketing strategy, choose between presenting it as a full-screen digital slideshow, sending it as a responsive web link or exporting it as a PDF or PNG (premium feature). All of your share options are located at the top right of your edit screen. Learn more about the different ways to share your folios in this tutorial video.

Do you have other tools for business development?

We do! There are a number of different templates, examples and resources to guide you through defining and implementing your business. Check out our Business Development toolbox and our Startup toolbox to find more tools and resources.

 

Xtensio is a business communications platform where teams create, manage, present and share beautiful living documents.

 

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