Content Strategy Planning Template

Used 7520 times

A strong content strategy boils down to creating the right type of content for your target audience. This planner walks you through every step of your content strategy from planning and executing to publishing and optimizing.

Editable Content
Strategy Examples

Add to your dashboard with one click and use it as a starting point for your own project. Companies, concepts, people, and names are imaginary. Designs and layouts are for your inspiration.

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Xtensio's Current Users
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The need for this goes beyond startups and can be used by any scrum or agile team.

Ryan Dobson
Global Engineering Manager, Motorola

I use Xtensio and find it really easy to use and it has everything I need. It’s a huge time-saver for me!

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Frequently Asked Questions

What is Xtensio?

Xtensio is a creative collaboration platform to design living documents, work together with internal and external teams, and flexibly share your work as digital presentations, responsive web pages or exportable PDF or PNGs.

What's a folio?

Folios are full-screen digital presentations, responsive web pages and exportable PDF or PNGs all-in-one. A folio can be anything from a brief business strategy exercise to a full-length presentation. Start with one of our templates, or create anything you need with the blank slate tool.

Your folios are live pages that you can edit and collaborate on with colleagues, clients and other key players. All of your changes—from dragging and dropping modules, to editing graphs, to changing colors— will save and sync instantly across devices. Here’s more on Making a Folio.

Do I have limits on how many templates I can try?

No. You can try all of our free templates with any of our plans. The limitations are only on your active folios. On the Free Forever plan, you may have one active folio at a time. If you’d like to create another folio, you upgrade to one of our premium plans or delete the folio that’s currently active on your dashboard.

Is my data private and secure?

Yes. All Xtensio plans include 128 bit SSL encryption and backups to ensure your data is secure. Your work belongs to you. Your folios are private unless you decide to share them or make them public. Here’s more on the range of sharing options on Xtensio, from completely private to public.

Is Xtensio really free forever?

Yes. You will never be asked to provide credit card information for Xtensio’s free account.

What would I get by upgrading to a premium plan?

By upgrading to our premium plans, you would have an increased folio limit, unlimited exports, removed Xtensio branding from all shared folios and other features such as password protection for your shared links, folio stats and the ability to create and save your own templates. Here’s more about our premium plans.

What would I use the content strategy planner for?

This comprehensive planner gives you a clear overview of your content strategy, walking you through the major elements to plan, execute, publish, and optimize your content. Having a strong content strategy will eliminate confusion and streamline content creation to help your company reach your goals faster.

Do you have any examples I can use?

Yes! We have a couple of content strategy examples above that you can use as a starting point for your own. If you find a style you like, use it for your inspiration. Just click on one of the examples further up on this page to save it as a folio and start editing with your own content.

How do I develop my content strategy?

First things first, you’ll want to identify the goals you’re trying to reach through your content or inbound marketing efforts. This could be driving traffic, gaining exposure or establishing your brand as thought leaders in the industry. Whatever it is, your goals will guide your content strategy. Check out our how-to guide for more tips.

Can I add colleagues to edit my content strategy?

Yes! You can invite as many people as you’d like to collaborate on your content strategy, ensuring your whole team is aligned. All of our plans, including your free account, allow you to add an unlimited number of collaborators. Here’s more on Real-Time Collaboration.

How do I share my content strategy?

When you’re ready to share your content strategy, choose between presenting it as a full-screen digital slideshow, sending it as a responsive web link or exporting it as a PDF or PNG. All of your share options are located at the top right of your edit screen. Learn more about the different ways to share your folios in this tutorial video.

Do you have other tools for promoting my business?

We do! There are a number of different templates, examples and resources to guide you through the process of establishing and growing your business. Check out our Social Media Marketing toolbox and our Marketing toolbox to find more tools and resources.

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