Competitive Analysis Template and Examples
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Collaborate on the Competitive Analysis template to dissect all of your competition. Visualize market share by competitor, dive into each company’s strengths & weaknesses, elaborate on products/services. Edit, customize and move sections around to make it your own. Share it as a link with your marketing team or export a PDF. Find tips on creating a strong analysis of your competitors in our How-To Guide >
Editable Competitive Analysis Examples:
Add to your dashboard with one click and use it as a starting point for your own project. Companies, concepts, people, and names below are imaginary. Designs and layouts are for your inspiration.
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What would I use the competitive analysis template for?
By comparing your competition, you’ll be able to visualize the market by competitor, dive into each company’s strengths and weaknesses and elaborate on products and services. Size up your competitors and find where you fit in the market.
Do you have any examples I can use?
Yes! We have a couple of competitive analysis examples above that you can use as a starting point for your own. If you find a style you like, use it for your inspiration. Just click on one of the examples further up on this page to save it as a folio and start editing with your own content.
What info do I need to create a competitive analysis?
Your competitive analysis should give your stakeholders an overview of the market. This means you’ll want to gather as much data about each of your competitors as possible. Make sure this data is specific to the audience your competitor matrix is meant for. You can also check out the how-to guide for more tips.
Can I add colleagues to edit my competitive analysis?
How do I share my competitive analysis?
When you’re ready to share your analysis of your competitors, choose between presenting it as a full-screen digital slideshow, sending it as a responsive web link or exporting your analysis as a PDF or PNG (premium feature). All of your share options are located at the top right of your edit screen. Learn more about the different ways to share your folios in this tutorial video.
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