Competitive Analysis Template and Examples
Used 3341 times
Collaborate on the Competitive Analysis template to dissect all of your competition. Visualize market share by competitor, dive into each company’s strengths & weaknesses, elaborate on products/services. Edit, customize and move sections around to make it your own. Share it as a link with your marketing team or export a PDF. Find tips on creating a strong analysis of your competitors in our How-To Guide >
Editable Competitive Analysis Examples:
Add to your dashboard with one click and use it as a starting point for your own project. Companies, concepts, people, and names below are imaginary. Designs and layouts are for your inspiration.
THIS TEMPLATE WAS DESIGNED ON XTENSIO
Build anything from simple strategy docs to pitches, agendas, reports and other business and marketing collateral. Xtensio is a collaborative workspace where teams can easily create and share beautiful living documents. Share a live link. Present. Export. It's the easiest editor ever.
See Complete Toolboxes
Tools, templates and resources for every team.
Launch better products and find product-market fit faster.
Simplify workflow, impress clients.
Tools, templates, and resources to help you transform the culture within your organization.
Used by the world’s top businesses.
182,819 users and counting.
The need for this goes beyond startups and can be used by any scrum or agile team.
Global Engineering Manager, Motorola
I use Xtensio and find it really easy to use and it has everything I need. It’s a huge time-saver for me!
UX Manager, Visma Advantage
Xtensio is a must have tool for startups, UI/UX and Product Management professionals.
Technical Product Manager, Verizon
Frequently Asked Questions
What is Xtensio?
Xtensio is a creative collaboration platform to design living documents, work together with internal and external teams, and flexibly share your work as digital presentations, responsive web pages or exportable PDF or PNGs.
What's a folio?
Folios are full-screen digital presentations, responsive web pages and exportable PDF or PNGs all-in-one. A folio can be anything from a brief business strategy exercise to a full-length presentation. Start with one of our templates, or create anything you need with the blank slate tool.
Your folios are live pages that you can edit and collaborate on with colleagues, clients and other key players. All of your changes—from dragging and dropping modules, to editing graphs, to changing colors— will save and sync instantly across devices. Here’s more on Making a Folio.
Do I have limits on the number of templates I can try?
No. You can try all of our free templates with any of our plans. The limitations are only on your active folios.
Is my data private and secure?
Yes. All Xtensio plans include 128 bit SSL encryption and backups to ensure your data is secure. You can make shared folio links private on premium plans. Here’s more on the range of sharing options on Xtensio, from completely private to public.
Is Xtensio really free?
Yes. You will never be asked to provide credit card information for Xtensio’s free account.
What would I get by upgrading to a premium plan?
By upgrading to our premium plans, you’ll create a private and branded workspace with your own URL where you, your team members and guests can create and collaborate on multiple presentations and documents, lock branding across your deliverables with the team style guide, streamline the creation process with custom templates, unlock exports, add password protection and customize individual shared links, and view folio stats to stay updated on all of your projects. Here’s more about our premium plans.
What would I use the competitive analysis template for?
By comparing your competition, you’ll be able to visualize the market by competitor, dive into each company’s strengths and weaknesses and elaborate on products and services. Size up your competitors and find where you fit in the market.
Do you have any examples I can use?
Yes! We have a couple of competitive analysis examples above that you can use as a starting point for your own. If you find a style you like, use it for your inspiration. Just click on one of the examples further up on this page to save it as a folio and start editing with your own content.
What info do I need to create a competitive analysis?
Your competitive analysis should give your stakeholders an overview of the market. This means you’ll want to gather as much data about each of your competitors as possible. Make sure this data is specific to the audience your competitor matrix is meant for. You can also check out the how-to guide for more tips.
Can I add colleagues to edit my competitive analysis?
How do I share my competitive analysis?
When you’re ready to share your analysis of your competitors, choose between presenting it as a full-screen digital slideshow, sending it as a responsive web link or exporting your analysis as a PDF or PNG (premium feature). All of your share options are located at the top right of your edit screen. Learn more about the different ways to share your folios in this tutorial video.
Do you have other tools finding the market fit?
The easiest way for teams to create and share beautiful living documents
182,819 users and counting...