Competitive Analysis Template

Used 11324 times

Dissect all of your competition on this one sheet. Visualize market share by competitor, dive into each company’s strengths & weaknesses, elaborate on products/services — this is your opportunity to breakdown your market by sizing up your competitors. Want to learn more?

Editable Competitive Analysis Examples:

Add to your dashboard with one click and use it as a starting point for your own project. Companies, concepts, people, and names below are imaginary. Designs and layouts are for your inspiration.

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What would I use the competitive analysis template for?

By comparing your competition, you’ll be able to visualize the market by competitor, dive into each company’s strengths and weaknesses and elaborate on products and services. Size up your competitors and find where you fit in the market.

Do you have any examples I can use?

Yes! We have a couple of competitive analysis examples above that you can use as a starting point for your own. If you find a style you like, use it for your inspiration. Just click on one of the examples further up on this page to save it as a folio and start editing with your own content.

What info do I need to create a competitive analysis?

Your competitive analysis should give your stakeholders an overview of the market. This means you’ll want to gather as much data about each of your competitors as possible. Make sure this data is specific to the audience your competitive analysis is meant for. You can also check out the how-to guide for more tips.

Can I add colleagues to edit my competitive analysis?

Yes! You can invite as many people as you’d like to collaborate on your competitive analysis, ensuring your whole team is aligned. All of our plans, including your free account, allow you to add an unlimited number of collaborators. Here’s more on real-time collaboration.

How do I share my competitive analysis?

When you’re ready to share your competitive analysis, choose between presenting it as a full-screen digital slideshow, sending it as a responsive web link or exporting your analysis as a PDF or PNG. All of your share options are located at the top right of your edit screen. Learn more about the different ways to share your folios in this tutorial video.

Do you have other tools finding the market fit?

We do! There are a number of different business strategy templates, examples and resources to guide you through the process of establishing and growing your business. Check out our Strategy toolbox and our UX Design toolbox to find more tools and resources.

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